The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York
Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Craft / Art Direction
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
Life-size Model Robot Project
Agency: Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo
Client: SEGA Interactive Co., Ltd. Category: Craft / Printing & Production
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Printing & Production
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa Category: Craft / Use of Music
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Use of Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft / Use of Music
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's Category: Craft / Use of Music
Living Objects
Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris
Client: Museum of the Great War Category: Craft / Writing
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Craft / Photography
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Category: Craft / Photography
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client: Diageo - Johnnie Walker Category: Craft / Art Direction
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Art Direction
Never Ignore The Signs
Agency: DDB / Dubai
Client: Friends Of Cancer Patients Category: Craft / Sound Design
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Craft / Sound Design
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Sound Design
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc Category: Craft / Art Direction
88 Reasons
Agency: Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client: JFOODO Category: Craft / Art Direction
Banditø
Agency: Spotify In-House / New York + Resn / New Zealand
Client: Spotify Category: Craft / Art Direction
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft / Art Direction
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Craft / Writing
First Steps: Hemingway Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London
Client: BBC Two Category: Craft / Animation
SCA – The force of the forest
Agency: Bold (NoA) / Stockholm
Client: SCA Category: Craft / Animation
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Craft / Printing & Paper Craft
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft
Pass The Bill
Agency: Rethink / Toronto
Client: Leaf Forward Category: Craft / Printing & Paper Craft
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Printing & Paper Craft
Unravelling#InRealLife
Agency: Ogilvy / Hong Kong
Client: The Samaritans Category: Craft / Printing & Paper Craft
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft / Art Direction
Award:
2019 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Art Direction
Annual ID:
OS_PO19130M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Craft / Art Direction
Annual ID:
OS_PO19131M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Art Direction
Annual ID:
OS_PO19132M
Award:
2019 Print & Outdoor Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Annual ID:
OS_PO19133M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Craft / Art Direction
Annual ID:
OS_PO19134M
Award:
2019 Print & Outdoor Merit Award
Agency:
Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client:
Staedtler (Thailand) Limited
Title:
Genocide
Category:
Craft / Art Direction
Annual ID:
OS_PO19135M
Award:
2019 Print & Outdoor Merit Award
Agency:
Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo
Client:
SEGA Interactive Co., Ltd.
Title:
Life-size Model Robot Project
Category:
Craft / Printing & Production
Annual ID:
OS_PO19155M
Award:
2019 Print & Outdoor Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Printing & Production
Annual ID:
OS_PO19156M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Ab-InBev Africa
Title:
Carling Black Label Soccer Song for Change
Category:
Craft / Use of Music
Annual ID:
OS_RA19052M
Award:
2019 Radio & Audio Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Use of Music
Annual ID:
OS_RA19053M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft / Use of Music
Annual ID:
OS_RA19054M
Award:
2019 Radio & Audio Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client:
Wendy's
Title:
webeefin?
Category:
Craft / Use of Music
Annual ID:
OS_RA19055M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB / Paris + Studio 5 / Paris + Maul / Paris
Client:
Museum of the Great War
Title:
Living Objects
Category:
Craft / Writing
Annual ID:
OS_EX19062M
Award:
2019 Mobile Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Annual ID:
OS_MO19037M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Here to Create Change
Category:
Craft / Photography
Annual ID:
OS_PO19149M
Award:
2019 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Annual ID:
OS_PO19150M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The All Nighters
Category:
Craft / Photography
Annual ID:
OS_PO19151M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client:
Samsung
Title:
War Correspondents on Breast Cancer
Category:
Craft / Photography
Annual ID:
OS_PO19152M
Award:
2019 Direct Marketing Merit Award
Agency:
CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client:
Diageo - Johnnie Walker
Title:
110 years of Striding Man
Category:
Craft / Art Direction
Annual ID:
OS_DI19101M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
31 Bullets
Category:
Craft / Art Direction
Annual ID:
OS_DI19102M
Award:
2019 Integrated Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Annual ID:
OS_IG19025M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Dubai
Client:
Friends Of Cancer Patients
Title:
Never Ignore The Signs
Category:
Craft / Sound Design
Annual ID:
OS_RA19049M
Award:
2019 Radio & Audio Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft / Sound Design
Annual ID:
OS_RA19050M
Award:
2019 Radio & Audio Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Sound Design
Annual ID:
OS_RA19051M
Award:
2019 Integrated Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Craft / Writing
Annual ID:
OS_IG19026M
Award:
2019 Integrated Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Annual ID:
OS_IG19027M
Award:
2019 Interactive & Online Merit Award
Agency:
Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client:
Duroc
Title:
Duroc
Category:
Craft / Art Direction
Annual ID:
OS_IN19070M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Estadão Newspaper
Title:
Warboard
Category:
Craft / Art Direction
Annual ID:
OS_IN19071M
Award:
2019 Interactive & Online Merit Award
Agency:
Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client:
JFOODO
Title:
88 Reasons
Category:
Craft / Art Direction
Annual ID:
OS_IN19072M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Resn / New Zealand
Client:
Spotify
Title:
Banditø
Category:
Craft / Art Direction
Annual ID:
OS_IN19073M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Craft / Art Direction
Annual ID:
OS_IN19074M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Craft
Category:
Craft / Writing
Annual ID:
OS_PO19136M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Baseball vs Opera Craft
Category:
Craft / Writing
Annual ID:
OS_PO19137M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Opera Deaths Craft
Category:
Craft / Writing
Annual ID:
OS_PO19138M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Craft
Category:
Craft / Writing
Annual ID:
OS_PO19139M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Angels & Demons Craft
Category:
Craft / Writing
Annual ID:
OS_PO19140M
Award:
2019 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The Curious Afterlife of a Tin
Category:
Craft / Writing
Annual ID:
OS_PO19141M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway Craft
Category:
Craft / Writing
Annual ID:
OS_PO19142M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln Craft
Category:
Craft / Writing
Annual ID:
OS_PO19143M
Award:
2019 Design Merit Award
Agency:
Superunion / London + BBC Creative / London
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Craft / Animation
Annual ID:
OS_DE19216M
Award:
2019 Design Merit Award
Agency:
Bold (NoA) / Stockholm
Client:
SCA
Title:
SCA – The force of the forest
Category:
Craft / Animation
Annual ID:
OS_DE19217M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19218M
Award:
2019 Design Merit Award
Agency:
KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19219M
Award:
2019 Design Merit Award
Agency:
Rethink / Toronto
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19220M
Award:
2019 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19221M
Award:
2019 Design Merit Award
Agency:
Ogilvy / Hong Kong
Client:
The Samaritans
Title:
Unravelling#InRealLife
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19222M
Award:
2019 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Craft / Art Direction
Annual ID:
OS_EX19059M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Craft / Art Direction
Annual ID:
OS_EX19060M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Annual ID:
OS_EX19061M
Award:
2019 Social Media Merit Award
Agency:
Huge / Brooklyn
Client:
Il Makiage
Title:
High Maintenance
Category:
Craft / Writing
Annual ID:
OS_SM19075M
