The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Out of Home / Brand Installations
Creative Types Personality Test
Agency: Adobe / San Francisco + Anyways Creative / London
Client: Adobe Category: Digital Design
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Digital Design
Google Store
Agency: BASIC® / Bay Area + Google / Mountain View
Client: Google Category: Digital Design
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Digital Design
A 9 984 670 km2 brand
Agency: Cossette / Montreal
Client: Destination Canada Category: Branding / Rebranding
Identity for art institution, Kunstnernes Hus
Agency: ANTI / Group
Client: Kunstnernes Hus Category: Branding / Rebranding
McDonald's - Visual Identity System
Agency: Turner Duckworth: / London, San Francisco, New York
Client: McDonald's Category: Branding / Rebranding
Twitch Brand Identity System
Agency: COLLINS / New York + Twitch / San Francisco
Client: Twitch Category: Branding / Rebranding
FREE INITIATIVE
Agency: Taproot Dentsu / Mumbai
Client: FREE PRESS JOURNAL Category: Editorial / Magazines & Newspapers
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client: L'Oréal Paris Category: Editorial / Magazines & Newspapers
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Animation
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Animation
The Last Mile
Agency: Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London
Client: Volkswagen North America Category: Craft / Animation
Design Expression
Agency: Google LLC / Mountain view
Client: Google Inc Category: Moving Image / Series
The Untold Episodes
Agency: FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client: Janssen Pharmaceuticals Category: Moving Image / Series
Apple Fifth Avenue Reopening Campaign Installation
Agency: Apple / Cupertino
Client: Apple Category: Out of Home / Single
Solar Boat : Clean up Mekong
Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client: Hanwha Category: Out of Home / Single
Homeless Castle
Agency: The Local Collective / Toronto + OPC / Toronto
Client: Raising The Roof Category: Out of Home / Single
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Out of Home / Single
2019 UABB Brand Promotion Identity
Agency: another design / Guangzhou
Client: Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office Category: Branding / Identity System
Andbox Identity System
Agency: Mother Design / New York + Andbox / New York
Client: Andbox Category: Branding / Identity System
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Identity System
Bodily Identity System
Agency: Mother Design / New York + Bodily / New York
Client: Bodily Category: Branding / Identity System
An Identity that Unites Oslo
Agency: Creuna Norway / Oslo
Client: City of Oslo Category: Branding / Identity System
CN100 - A Moving Celebration
Agency: Sid Lee / Montreal
Client: CN Category: Branding / Identity System
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd. Category: Branding / Identity System
Guta Cafe Rebranding
Agency: M-N Associates / Ho Chi Minh City
Client: Guta Cafe Vietnam Category: Branding / Identity System
Bauhaus 100: Manifest of Practice in Taiwan
Agency: Ken-Tsai Lee Design Lab / Taipei
Client: National Taiwan University of Science and Technology Category: Branding / Identity System
Rosette Face Wash Pasta
Agency: Hakuhodo Inc. / Tokyo
Client: ROSETTE Co.,Ltd. Category: Branding / Identity System
SP50 - BORN INTEGRATED
Agency: SERVICEPLAN GERMANY / Munich
Client: SERVICEPLAN GROUP Category: Branding / Identity System
S/PARK
Agency: SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo
Client: SHISEIDO Category: Branding / Identity System
The Carbonation
Agency: .Oddity Studio / Hong Kong
Client: The Carbonation Category: Branding / Identity System
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Art Direction
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Art Direction
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association Category: Craft / Art Direction
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Art Direction
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client: Kraft Heinz Category: Craft / Art Direction
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Art Direction
The Last Mile
Agency: Johannes Leonardo / New York City + Volkswagen North America / Herndon + Nexus Studios / London
Client: Volkswagen North America Category: Craft / Art Direction
Award:
2020 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_172M
Award:
2020 Design Merit Award
Agency:
Adobe / San Francisco + Anyways Creative / London
Client:
Adobe
Title:
Creative Types Personality Test
Category:
Digital Design
Annual ID:
OS_DE20_143M
Award:
2020 Design Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client:
DAGOMA
Title:
Toy Rescue
Category:
Digital Design
Annual ID:
OS_DE20_144M
Award:
2020 Design Merit Award
Agency:
BASIC® / Bay Area + Google / Mountain View
Client:
Google
Title:
Google Store
Category:
Digital Design
Annual ID:
OS_DE20_145M
Award:
2020 Design Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Digital Design
Annual ID:
OS_DE20_146M
Award:
2020 Design Merit Award
Agency:
RT / Moscow
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Digital Design
Annual ID:
OS_DE20_147M
Award:
2020 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Spotify for Pets
Category:
Digital Design
Annual ID:
OS_DE20_148M
Award:
2020 Design Merit Award
Agency:
Cossette / Montreal
Client:
Destination Canada
Title:
A 9 984 670 km2 brand
Category:
Branding / Rebranding
Annual ID:
OS_DE20_087M
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
Kunstnernes Hus
Title:
Identity for art institution, Kunstnernes Hus
Category:
Branding / Rebranding
Annual ID:
OS_DE20_088M
Award:
2020 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
McDonald's
Title:
McDonald's - Visual Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_089M
Award:
2020 Design Merit Award
Agency:
Interbrand / New York
Client:
Peace One Day
Title:
Do Your Peace
Category:
Branding / Rebranding
Annual ID:
OS_DE20_090M
Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
Smith + Nephew
Title:
Smith + Nephew
Category:
Branding / Rebranding
Annual ID:
OS_DE20_091M
Award:
2020 Design Merit Award
Agency:
COLLINS / New York + Twitch / San Francisco
Client:
Twitch
Title:
Twitch Brand Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_092M
Award:
2020 Design Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
FREE PRESS JOURNAL
Title:
FREE INITIATIVE
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS_DE20_098M
Award:
2020 Design Merit Award
Agency:
McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client:
L'Oréal Paris
Title:
The Non-Issue
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS_DE20_099M
Award:
2020 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Animation
Annual ID:
OS_DE20_203M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Animation
Annual ID:
OS_DE20_204M
Award:
2020 Design Merit Award
Agency:
Disney Yellow Shoes / Glendale
Client:
Disneyland Resort
Title:
Abuelo
Category:
Craft / Animation
Annual ID:
OS_DE20_205M
Award:
2020 Design Merit Award
Agency:
Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Animation
Annual ID:
OS_DE20_206M
Award:
2020 Design Merit Award
Agency:
Google LLC / Mountain view
Client:
Google Inc
Title:
Design Expression
Category:
Moving Image / Series
Annual ID:
OS_DE20_185M
Award:
2020 Design Merit Award
Agency:
FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client:
Janssen Pharmaceuticals
Title:
The Untold Episodes
Category:
Moving Image / Series
Annual ID:
OS_DE20_186M
Award:
2020 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Fifth Avenue Reopening Campaign Installation
Category:
Out of Home / Single
Annual ID:
OS_DE20_149M
Award:
2020 Design Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client:
Hanwha
Title:
Solar Boat : Clean up Mekong
Category:
Out of Home / Single
Annual ID:
OS_DE20_150M
Award:
2020 Design Merit Award
Agency:
The Local Collective / Toronto + OPC / Toronto
Client:
Raising The Roof
Title:
Homeless Castle
Category:
Out of Home / Single
Annual ID:
OS_DE20_151M
Award:
2020 Design Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Single
Annual ID:
OS_DE20_152M
Award:
2020 Design Merit Award
Agency:
another design / Guangzhou
Client:
Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office
Title:
2019 UABB Brand Promotion Identity
Category:
Branding / Identity System
Annual ID:
OS_DE20_073M
Award:
2020 Design Merit Award
Agency:
Mother Design / New York + Andbox / New York
Client:
Andbox
Title:
Andbox Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE20_074M
Award:
2020 Design Merit Award
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Identity System
Annual ID:
OS_DE20_075M
Award:
2020 Design Merit Award
Agency:
Mother Design / New York + Bodily / New York
Client:
Bodily
Title:
Bodily Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE20_076M
Award:
2020 Design Merit Award
Agency:
Creuna Norway / Oslo
Client:
City of Oslo
Title:
An Identity that Unites Oslo
Category:
Branding / Identity System
Annual ID:
OS_DE20_077M
Award:
2020 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 - A Moving Celebration
Category:
Branding / Identity System
Annual ID:
OS_DE20_078M
Award:
2020 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Branding / Identity System
Annual ID:
OS_DE20_079M
Award:
2020 Design Merit Award
Agency:
M-N Associates / Ho Chi Minh City
Client:
Guta Cafe Vietnam
Title:
Guta Cafe Rebranding
Category:
Branding / Identity System
Annual ID:
OS_DE20_080M
Award:
2020 Design Merit Award
Agency:
Ken-Tsai Lee Design Lab / Taipei
Client:
National Taiwan University of Science and Technology
Title:
Bauhaus 100: Manifest of Practice in Taiwan
Category:
Branding / Identity System
Annual ID:
OS_DE20_081M
Award:
2020 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
ROSETTE Co.,Ltd.
Title:
Rosette Face Wash Pasta
Category:
Branding / Identity System
Annual ID:
OS_DE20_082M
Award:
2020 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
SERVICEPLAN GROUP
Title:
SP50 - BORN INTEGRATED
Category:
Branding / Identity System
Annual ID:
OS_DE20_083M
Award:
2020 Design Merit Award
Agency:
SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo
Client:
SHISEIDO
Title:
S/PARK
Category:
Branding / Identity System
Annual ID:
OS_DE20_084M
Award:
2020 Design Merit Award
Agency:
.Oddity Studio / Hong Kong
Client:
The Carbonation
Title:
The Carbonation
Category:
Branding / Identity System
Annual ID:
OS_DE20_085M
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
Visit Bergen
Title:
Bergen
Category:
Branding / Identity System
Annual ID:
OS_DE20_086M
Award:
2020 Design Merit Award
Agency:
Observatory / Los Angeles + Nexus Studios / London
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Art Direction
Annual ID:
OS_DE20_187M
Award:
2020 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Art Direction
Annual ID:
OS_DE20_188M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Art Direction
Annual ID:
OS_DE20_189M
Award:
2020 Design Merit Award
Agency:
Shackleton / Madrid
Client:
Correos
Title:
Protest Stamps
Category:
Craft / Art Direction
Annual ID:
OS_DE20_190M
Award:
2020 Design Merit Award
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Annual ID:
OS_DE20_191M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Craft / Art Direction
Annual ID:
OS_DE20_192M
Award:
2020 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Art Direction
Annual ID:
OS_DE20_193M
Award:
2020 Design Merit Award
Agency:
DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client:
Kraft Heinz
Title:
Edchup
Category:
Craft / Art Direction
Annual ID:
OS_DE20_194M
Award:
2020 Design Merit Award
Agency:
RT / Moscow
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Craft / Art Direction
Annual ID:
OS_DE20_195M
Award:
2020 Design Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Annual ID:
OS_DE20_196M
Award:
2020 Design Merit Award
Agency:
Johannes Leonardo / New York City + Volkswagen North America / Herndon + Nexus Studios / London
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Art Direction
Annual ID:
OS_DE20_197M