The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Gamer Therapy
Agency: the community / Miami + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York
Client: Hi-Rez Studios & Rise Above The Disorder Category: Online Community / Utility
The whole working-from-home thing
Agency: Apple + SMUGGLER + a52 + Work Editorial
Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Hulu Has Live Sports: The Deepfake
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client: Hulu Category: Innovation & Transformation / Innovation in Lockdown
Kentucky Turtle Derby
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago
Client: Brown-Forman, Old Forester Category: Innovation & Transformation / Innovation in Lockdown
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Innovation & Transformation / Innovation in Lockdown
The ZXience Network
Agency: Johannes Leonardo / New York + Builders Club / London + BlinkInk / London + Blink LA / New York
Client: adidas Originals Category: Innovation & Transformation / Innovation in Lockdown
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Lockdown
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Online-only Video / Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online-only Video / Series
Catch The Scam
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client: HomeEquity Bank Category: Online-only Video / Series
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Audio
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Audio
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Audio
Guangzhou Contemporary Art Fair
Agency: another design / Guangzhou
Client: Guangzhou Sansan Culture Development Co., Ltd Category: Branding / Identity System
Urban League of Greater KC's 100th Anniversary
Agency: Barkley
Client: Urban League Category: Branding / Identity System
United Sodas of America
Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn
Client: United Sodas of America Category: Branding / Identity System
M.AD (Miami Ad School) Brand Identity
Agency: COLLINS + M.AD (Miami Ad School)
Client: M.AD (Miami Ad School) Category: Branding / Identity System
We Got You Baby
Agency: Droga5 / New York + Second Child / New York
Client: Kimberly-Clark/Huggies Category: Branding / Identity System
THE MOVEMENT ALPHABET
Agency: DUKE Advertising (Pty) Ltd / Cape Town
Client: MOTLEY CREW Category: Branding / Identity System
Jetlag Books Branding Identity System Design
Agency: L3 Branding / Beijing
Client: Jetlag Books Category: Branding / Identity System
Magic Canvas: Helping kids to express themselves
Agency: Magpie Studio / London + Magic Canvas / London
Client: Magic Canvas Category: Branding / Identity System
The City that Works By Design
Agency: Ogilvy / Chicago
Client: City of Chicago Category: Branding / Identity System
Macao Design Week 2020
Agency: UNTITLED MACAO / Macao + Au Chon Hin / Macao + MIRAGE VISUALS / Macao + SUMMER Ha / Macao
Client: Macau Designers Association Category: Branding / Identity System
ProtectSet
Agency: MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai
Client: Mobily Category: Innovation & Transformation / Innovation in Radio & Audio
The Hy Project
Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client: Toyota Uruguay Category: Innovation & Transformation / Innovation in Radio & Audio
Melting Florida
Agency: Zubi Advertising / Coral Gables
Client: The CLEO Institute Category: Innovation & Transformation / Innovation in Design
The big danish bacon pre-roll
Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client: Danish Crown Category: Online-only Video / Pre-Roll - Single
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Social Post / Series
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Social Post / Series
The OREO Doomsday Vault
Agency: OREO + 360i / New York + the community / Miami
Client: Mondelēz International, Inc. Category: Social Post / Series
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc. Category: Social Post / Series
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Innovation & Transformation / Innovation in Experiential
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light Category: Innovation & Transformation / Innovation in Experiential
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Experiential
Liferun
Agency: Wunderman Thompson / Seattle
Client: International Committee of the Red Cross Category: Innovation & Transformation / Innovation in Experiential
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International Category: Newspaper / Series
Crossed-out classics
Agency: the community / Miami
Client: Project Gutenberg Category: Newspaper / Series
PeaceCamo
Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut
Client: The Lebanese Army Category: Branding / Branded Item
Sounds Easy
Agency: Yandex / Moscow
Client: Yandex Category: Use of Smart Devices & Voice Assistants
Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics Category: Service Design / Customer Experience (CX)
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Service Design / Customer Experience (CX)
The Flight Attendant Main Title
Agency: Warner Bros Worldwide Television Marketing / Burbank
Client: Warner Bros TV & HBO Max Category: Title Sequences
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid
Client: Twitter Category: Social Post / Single
Award:
2021 Interactive & Online Merit Award
Agency:
the community / Miami + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York
Client:
Hi-Rez Studios & Rise Above The Disorder
Title:
Gamer Therapy
Category:
Online Community / Utility
Annual ID:
OS_IN21_037M
Award:
2021 Branded Entertainment Merit Award
Agency:
Apple + SMUGGLER + a52 + Work Editorial
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_085M
Award:
2021 Branded Entertainment Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Has Live Sports: The Deepfake
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_086M
Award:
2021 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago
Client:
Brown-Forman, Old Forester
Title:
Kentucky Turtle Derby
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_087M
Award:
2021 Branded Entertainment Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_088M
Award:
2021 Branded Entertainment Merit Award
Agency:
Johannes Leonardo / New York + Builders Club / London + BlinkInk / London + Blink LA / New York
Client:
adidas Originals
Title:
The ZXience Network
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_089M
Award:
2021 Branded Entertainment Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_090M
Award:
2021 Branded Entertainment Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_091M
Award:
2021 Branded Entertainment Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_092M
Award:
2021 Digital Craft Merit Award
Agency:
GSD&M / Austin
Client:
United States Air Force
Title:
ECHO
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_023M
Award:
2021 Digital Craft Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone With Me
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_024M
Award:
2021 Interactive & Online Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Online-only Video / Series
Annual ID:
OS_IN21_051M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online-only Video / Series
Annual ID:
OS_IN21_052M
Award:
2021 Interactive & Online Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client:
HomeEquity Bank
Title:
Catch The Scam
Category:
Online-only Video / Series
Annual ID:
OS_IN21_053M
Award:
2021 Branded Entertainment Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Audio
Annual ID:
OS_BE21_056M
Award:
2021 Branded Entertainment Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Audio
Annual ID:
OS_BE21_057M
Award:
2021 Branded Entertainment Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Audio
Annual ID:
OS_BE21_058M
Award:
2021 Design Merit Award
Agency:
another design / Guangzhou
Client:
Guangzhou Sansan Culture Development Co., Ltd
Title:
Guangzhou Contemporary Art Fair
Category:
Branding / Identity System
Annual ID:
OS_DE21_049M
Award:
2021 Design Merit Award
Agency:
Barkley
Client:
Urban League
Title:
Urban League of Greater KC's 100th Anniversary
Category:
Branding / Identity System
Annual ID:
OS_DE21_050M
Award:
2021 Design Merit Award
Agency:
CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn
Client:
United Sodas of America
Title:
United Sodas of America
Category:
Branding / Identity System
Annual ID:
OS_DE21_051M
Award:
2021 Design Merit Award
Agency:
COLLINS + M.AD (Miami Ad School)
Client:
M.AD (Miami Ad School)
Title:
M.AD (Miami Ad School) Brand Identity
Category:
Branding / Identity System
Annual ID:
OS_DE21_052M
Award:
2021 Design Merit Award
Agency:
Droga5 / New York + Second Child / New York
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Branding / Identity System
Annual ID:
OS_DE21_053M
Award:
2021 Design Merit Award
Agency:
DUKE Advertising (Pty) Ltd / Cape Town
Client:
MOTLEY CREW
Title:
THE MOVEMENT ALPHABET
Category:
Branding / Identity System
Annual ID:
OS_DE21_054M
Award:
2021 Design Merit Award
Agency:
L3 Branding / Beijing
Client:
Jetlag Books
Title:
Jetlag Books Branding Identity System Design
Category:
Branding / Identity System
Annual ID:
OS_DE21_055M
Award:
2021 Design Merit Award
Agency:
Magpie Studio / London + Magic Canvas / London
Client:
Magic Canvas
Title:
Magic Canvas: Helping kids to express themselves
Category:
Branding / Identity System
Annual ID:
OS_DE21_056M
Award:
2021 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Branding / Identity System
Annual ID:
OS_DE21_057M
Award:
2021 Design Merit Award
Agency:
Superunion / London
Client:
Clear Mobile
Title:
Clear Mobile
Category:
Branding / Identity System
Annual ID:
OS_DE21_058M
Award:
2021 Design Merit Award
Agency:
UNTITLED MACAO / Macao + Au Chon Hin / Macao + MIRAGE VISUALS / Macao + SUMMER Ha / Macao
Client:
Macau Designers Association
Title:
Macao Design Week 2020
Category:
Branding / Identity System
Annual ID:
OS_DE21_059M
Award:
2021 Radio & Audio Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai
Client:
Mobily
Title:
ProtectSet
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_056M
Award:
2021 Radio & Audio Merit Award
Agency:
The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client:
Toyota Uruguay
Title:
The Hy Project
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_057M
Award:
2021 Design Merit Award
Agency:
Zubi Advertising / Coral Gables
Client:
The CLEO Institute
Title:
Melting Florida
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS_DE21_186M
Award:
2021 Interactive & Online Merit Award
Agency:
Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client:
Danish Crown
Title:
The big danish bacon pre-roll
Category:
Online-only Video / Pre-Roll - Single
Annual ID:
OS_IN21_043M
Award:
2021 Social Media Merit Award
Agency:
Alma DDB / Miami
Client:
Change the Ref
Title:
The Bad Influencers
Category:
Social Post / Series
Annual ID:
OS_SM21_055M
Award:
2021 Social Media Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Social Post / Series
Annual ID:
OS_SM21_056M
Award:
2021 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Social Post / Series
Annual ID:
OS_SM21_057M
Award:
2021 Social Media Merit Award
Agency:
OREO + 360i / New York + the community / Miami
Client:
Mondelēz International, Inc.
Title:
The OREO Doomsday Vault
Category:
Social Post / Series
Annual ID:
OS_SM21_058M
Award:
2021 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Social Post / Series
Annual ID:
OS_SM21_059M
Award:
2021 Experiential & Immersive Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_073M
Award:
2021 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_074M
Award:
2021 Experiential & Immersive Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_075M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Wunderman Thompson / Seattle
Client:
International Committee of the Red Cross
Title:
Liferun
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_076M
Award:
2021 Print Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client:
Amnesty International
Title:
Write for Rights
Category:
Newspaper / Series
Annual ID:
OS_PT21_031M
Award:
2021 Print Merit Award
Agency:
MullenLowe SSP3 / Bogotá
Client:
El tiempo Newspaper
Title:
#Reask
Category:
Newspaper / Series
Annual ID:
OS_PT21_032M
Award:
2021 Print Merit Award
Agency:
the community / Miami
Client:
Project Gutenberg
Title:
Crossed-out classics
Category:
Newspaper / Series
Annual ID:
OS_PT21_033M
Award:
2021 Design Merit Award
Agency:
TBWA\RAAD / Dubai + Wonderful Productions / Beirut
Client:
The Lebanese Army
Title:
PeaceCamo
Category:
Branding / Branded Item
Annual ID:
OS_DE21_048M
Award:
2021 Digital Craft Merit Award
Agency:
Yandex / Moscow
Client:
Yandex
Title:
Sounds Easy
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC21_025M
Award:
2021 Design Merit Award
Agency:
Beats Electronics + Firstborn
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS_DE21_148M
Award:
2021 Design Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS_DE21_149M
Award:
2021 Moving Image Craft Merit Award
Agency:
Warner Bros Worldwide Television Marketing / Burbank
Client:
Warner Bros TV & HBO Max
Title:
The Flight Attendant Main Title
Category:
Title Sequences
Annual ID:
OS_MI21_096M
Award:
2021 Social Media Merit Award
Agency:
DAVID / Madrid + Twitter / Madrid
Client:
Twitter
Title:
Twitter Dad
Category:
Social Post / Single
Annual ID:
OS_SM21_053M