The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Nike Air Max 720 Air Store
Agency: R/GA / London
Client: Nike Category: UX / UI / Utility / Ecommerce
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: UX / UI / Utility / Ecommerce
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Innovation & Transformation / Innovation in Lockdown
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Innovation & Transformation / Innovation in Lockdown
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International Category: Promotional / Posters - Series
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Promotional / Posters - Series
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Promotional / Posters - Series
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin Category: Promotional / Posters - Series
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum Category: Promotional / Posters - Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Promotional / Posters - Series
Genocide Target
Agency: Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo
Client: Coalizão Negra por Direitos Category: Promotional / Posters - Series
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Packaging
Meddle in the New Zealand Election
Agency: Special / Auckland + Sweetshop
Client: Every Kiwi Vote Counts Category: Creative Effectiveness / Non-Profit / Charity
The 2030 Calculator
Agency: FARM / Stockholm
Client: Doconomy Category: Sustainable Development Goals
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Sustainable Development Goals
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Sustainable Development Goals
Rooftop Farms
Agency: FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo
Client: Knorr Category: Sustainable Development Goals
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Sustainable Development Goals
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper Category: Sustainable Development Goals
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Sustainable Development Goals
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Sustainable Development Goals
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Experiential / Virtual Events - Pre-Recorded
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM Category: Craft / Use of Technology
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Out of Home / Single
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg
Client: Västtrafik Category: Out of Home / Single
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency Category: Single Country or Region / Non-Profit / Charity
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Single Country or Region / Non-Profit / Charity
Sleeping Flags
Agency: Rothco, Part of Accenture Interactive / Dublin + O.N.E.
Client: O.N.E. Category: Single Country or Region / Non-Profit / Charity
Build the Vote
Agency: Sid Lee / Montreal
Client: Rock the Vote Category: Single Country or Region / Non-Profit / Charity
Meddle in the New Zealand Election
Agency: Special / Auckland + Sweetshop
Client: Every Kiwi Vote Counts Category: Single Country or Region / Non-Profit / Charity
When will she be right?
Agency: The Monkeys / Sydney + Rabbit / Sydney + Sonar Music / Sydney + ARC EDIT / Sydney
Client: UN Women Australia Category: Single Country or Region / Non-Profit / Charity
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Gaming / Branded Games
Victoria 1.8
Agency: Ogilvy / Mexico
Client: AB InBev Grupo Modelo Mexico Category: Reputation Management
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Experiential / Customer Experience / CX
Spot The Station
Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo
Client: adidas do Brasil Category: Real-Time
Tag Heuer "The Longest Night"
Agency: Barking Owl / Los Angeles + DDB / Paris
Client: Tag Heuer Category: Sound Mixing
The Power of Sounds
Agency: Factory / London + SIREN / London
Client: BBC Sounds Category: Sound Mixing
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client: HORNBACH Category: Sound Mixing
Life Needs Truth
Agency: Wave Studios / New York + Droga5 / New York + Trim/Cosmo Street / New York + Somesuch
Client: The New York Times Category: Sound Mixing
The Little brats
Agency: 4ZERO1 / Montreal + Cossette / Montreal
Client: Montreal Children's Hospital Foundation Category: Direction / Single
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Direction / Single
First Visitors
Agency: BBDO / New York + O Positive / Los Angeles
Client: Mars Chocolate North America: Snickers Category: Direction / Single
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc. Category: Direction / Single
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland Category: Direction / Single
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_018M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_019M
Award:
2021 Digital Craft Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_020M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MI21_109M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Life Needs Truth
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MI21_110M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client:
Amnesty International
Title:
Write for Rights
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_079M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_080M
Award:
2021 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HP
Title:
#WindowsOfHope
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_081M
Award:
2021 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_082M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / UK
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_083M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_084M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo
Client:
Coalizão Negra por Direitos
Title:
Genocide Target
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_085M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging
Annual ID:
OS_HW21_041M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Special / Auckland + Sweetshop
Client:
Every Kiwi Vote Counts
Title:
Meddle in the New Zealand Election
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE21_028M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_004M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_005M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_006M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo
Client:
Knorr
Title:
Rooftop Farms
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_007M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_008M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
Impact BBDO / Dubai + Boomtown Productions / Dubai
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_009M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_010M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_011M
Award:
2021 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Experiential / Virtual Events - Pre-Recorded
Annual ID:
OS_BE21_066M
Award:
2021 Interactive & Online Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_066M
Award:
2021 Interactive & Online Merit Award
Agency:
Google Creative Lab
Client:
Google
Title:
Infinite Bad Guy
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_067M
Award:
2021 Interactive & Online Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_068M
Award:
2021 Design Merit Award
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Out of Home / Single
Annual ID:
OS_DE21_123M
Award:
2021 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Västtrafik
Title:
No Douche Bag
Category:
Out of Home / Single
Annual ID:
OS_DE21_124M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_031M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_032M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + O.N.E.
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_033M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Sid Lee / Montreal
Client:
Rock the Vote
Title:
Build the Vote
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_034M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Special / Auckland + Sweetshop
Client:
Every Kiwi Vote Counts
Title:
Meddle in the New Zealand Election
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_035M
Award:
2021 Creative Effectiveness Merit Award
Agency:
The Monkeys / Sydney + Rabbit / Sydney + Sonar Music / Sydney + ARC EDIT / Sydney
Client:
UN Women Australia
Title:
When will she be right?
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_036M
Award:
2021 Mobile Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Annual ID:
OS_MO21_025M
Award:
2021 Public Relations Merit Award
Agency:
Ogilvy / Mexico
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Reputation Management
Annual ID:
OS_PR21_066M
Award:
2021 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Experiential / Customer Experience / CX
Annual ID:
OS_DM21_068M
Award:
2021 Creative Use of Data Merit Award
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Real-Time
Annual ID:
OS_CU21_022M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Real-Time
Annual ID:
OS_CU21_023M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo
Client:
adidas do Brasil
Title:
Spot The Station
Category:
Real-Time
Annual ID:
OS_CU21_024M
Award:
2021 Creative Use of Data Merit Award
Agency:
Yandex / Moscow
Client:
Yandex
Title:
Self-Isolation Index
Category:
Real-Time
Annual ID:
OS_CU21_025M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles + DDB / Paris
Client:
Tag Heuer
Title:
Tag Heuer "The Longest Night"
Category:
Sound Mixing
Annual ID:
OS_MS21_047M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Factory / London + SIREN / London
Client:
BBC Sounds
Title:
The Power of Sounds
Category:
Sound Mixing
Annual ID:
OS_MS21_048M
Award:
2021 Music & Sound Craft Merit Award
Agency:
HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Sound Mixing
Annual ID:
OS_MS21_049M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Wave Studios / New York + Droga5 / New York + Trim/Cosmo Street / New York + Somesuch
Client:
The New York Times
Title:
Life Needs Truth
Category:
Sound Mixing
Annual ID:
OS_MS21_050M
Award:
2021 Moving Image Craft Merit Award
Agency:
4ZERO1 / Montreal + Cossette / Montreal
Client:
Montreal Children's Hospital Foundation
Title:
The Little brats
Category:
Direction / Single
Annual ID:
OS_MI21_036M
Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Direction / Single
Annual ID:
OS_MI21_037M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO / New York + O Positive / Los Angeles
Client:
Mars Chocolate North America: Snickers
Title:
First Visitors
Category:
Direction / Single
Annual ID:
OS_MI21_038M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Direction / Single
Annual ID:
OS_MI21_039M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Direction / Single
Annual ID:
OS_MI21_040M