The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
LEA
Agency: Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo
Client: Kimberly Clark / Kotex Category: Online-only Films & Video / Over 60 Seconds - Single
Villains Love Cats
Agency: AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo
Client: Boehringer Ingelheim Category: Online-only Films & Video / Over 60 Seconds - Single
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Online-only Films & Video / Over 60 Seconds - Single
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Online-only Films & Video / Over 60 Seconds - Single
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Online-only Films & Video / Over 60 Seconds - Single
Blind Taste Test
Agency: Liquid Death + Hey Wonderful
Client: Liquid Death Category: Online-only Films & Video / Over 60 Seconds - Single
World of Cocktails
Agency: Ogilvy / Chicago + The Director's Bureau / LA
Client: Absolut Category: Online-only Films & Video / Over 60 Seconds - Single
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref Category: Online-only Films & Video / Over 60 Seconds - Single
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
Don't Run Out
Agency: Kamp Grizzly / Portland
Client: Uber Eats Category: Online-only Films & Video / Over 60 Seconds - Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Online-only Films & Video / Over 60 Seconds - Single
Left-Handed Mango Chutney
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Online-only Films & Video / Over 60 Seconds - Single
The Name
Agency: R/GA US
Client: Procter & Gamble Category: Online-only Films & Video / Over 60 Seconds - Single
Million Spoons
Agency: Leo Burnett Group Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Mum Films / Bangkok + TEMSIANG Sound Studio Co., Ltd. / Bangkok
Client: Thai Health Promotion Foundation Category: Television & VOD / 30 Seconds and Under - Single
Hamster
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Television & VOD / 30 Seconds and Under - Single
Bears
Agency: DDB / Chicago + adam&eveDDB / London + Mars / Chicago + dummy.
Client: Twix Category: Television & VOD / 30 Seconds and Under - Single
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Interface Interruption
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi
Client: Tubi Category: Television & VOD / 30 Seconds and Under - Single
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors Category: Television & VOD / 30 Seconds and Under - Single
Until Then - Duel
Agency: Bear Meets Eagle On Fire / Sydney + Revolver
Client: IAG / NRMA Insurance Category: Cinema Advertising
Through My Eyes
Agency: FCB New Zealand / Auckland + MBM
Client: Waka Kotahi Category: Cinema Advertising
A Christmas Love Story
Agency: adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London
Client: The National Lottery Category: Cinema Advertising
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's Category: Cinema Advertising
Father Christmas and Mother Earth
Agency: Arts & Sciences / London + POL / Oslo + Alter Ego / Toronto + Cut+Run / LOS ANGELES
Client: Posten Category: Cinema Advertising
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Cinema Advertising
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Cinema Advertising
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Cinema Advertising
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Cinema Advertising
The Getaway
Agency: Johannes Leonardo / New York + Uber Technologies Inc. / San Francisco + The Den / New York + ProdCo / Culver City
Client: Uber Category: Cinema Advertising
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Online-only Films & Video / Over 60 Seconds - Series
Join the Flip Side
Agency: Wieden+Kennedy / Amsterdam
Client: Samsung Category: Television & VOD / Over 60 Seconds - Single
Octocurse
Agency: Biscuit Filmworks / London + Grey / London
Client: PETA Category: Television & VOD / Over 60 Seconds - Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Television & VOD / Over 60 Seconds - Single
Cheers to All Fans
Agency: Publicis Italy / Milan + LePub / Amsterdam + Framestore / London + Good People / Athens
Client: Heineken Category: Television & VOD / Over 60 Seconds - Single
Dear Customer
Agency: DAVID / Buenos Aires
Client: HSBC Bank Category: Television & VOD / Over 60 Seconds - Single
Love Means Everything
Agency: Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Television & VOD / Over 60 Seconds - Single
Independent Journalism for an Independent Life - Questlove
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times Category: Television & VOD / Over 60 Seconds - Single
The Jewellers
Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Online-only Films & Video / Varying Length Series
Lavatory / Garden / Breakfast / Zombie
Agency: PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client: Sawakami Asset Management Inc. Category: Online-only Films & Video / 30 Seconds and Under - Series
Behind the camera: Yoga / Ironing / Toilet
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
Until Then
Agency: Bear Meets Eagle On Fire / Sydney + Revolver
Client: IAG / NRMA Insurance Category: Television & VOD / 31-60 Seconds - Series
Embrace the Art of Doing Less
Agency: Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London
Client: Uber Eats Category: Television & VOD / 31-60 Seconds - Series
It's Free. But it Could Cost You.
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client: TVNZ Category: Television & VOD / 31-60 Seconds - Series
The Oily Warrior
Agency: Ogilvy / Singapore
Client: Pond's Men Category: Online-only Films & Video / 31-60 Seconds - Single
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client: Amazon Books Category: Online-only Films & Video / 31-60 Seconds - Single
Crocodile
Agency: FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client: Ladder Life Insurance Category: Online-only Films & Video / 31-60 Seconds - Single
Ribena Chin Up
Agency: Bartle Bogle Hegarty / London
Client: Ribena Category: Television & VOD / 30 Seconds and Under - Series
Dr. Rick
Agency: Arnold Worldwide / Boston + Progressive Insurance + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo
Client:
Kimberly Clark / Kotex
Title:
LEA
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI095M
Award:
2023 Film & Video Merit Award
Agency:
AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo
Client:
Boehringer Ingelheim
Title:
Villains Love Cats
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI096M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI097M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy South Africa + Yum KFC / South Africa
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI098M
Award:
2023 Film & Video Merit Award
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI099M
Award:
2023 Film & Video Merit Award
Agency:
Liquid Death + Hey Wonderful
Client:
Liquid Death
Title:
Blind Taste Test
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI100M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Chicago + The Director's Bureau / LA
Client:
Absolut
Title:
World of Cocktails
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI101M
Award:
2023 Film & Video Merit Award
Agency:
Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI102M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI103M
Award:
2023 Film & Video Merit Award
Agency:
Kamp Grizzly / Portland
Client:
Uber Eats
Title:
Don't Run Out
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI104M
Award:
2023 Film & Video Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI105M
Award:
2023 Film & Video Merit Award
Agency:
Zulu Alpha Kilo + Zulubot
Client:
Zulu Alpha Kilo
Title:
Left-Handed Mango Chutney
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI106M
Award:
2023 Film & Video Merit Award
Agency:
R/GA US
Client:
Procter & Gamble
Title:
The Name
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI107M
Award:
2023 Film & Video Merit Award
Agency:
Leo Burnett Group Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Mum Films / Bangkok + TEMSIANG Sound Studio Co., Ltd. / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Million Spoons
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI039M
Award:
2023 Film & Video Merit Award
Agency:
Grey / London + Kellogg’s
Client:
Pringles/Kellogg's
Title:
Hamster
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI040M
Award:
2023 Film & Video Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + Mars / Chicago + dummy.
Client:
Twix
Title:
Bears
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI041M
Award:
2023 Film & Video Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Apple
Client:
Apple
Title:
Action Mode
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI042M
Award:
2023 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Tubi
Client:
Tubi
Title:
Interface Interruption
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI043M
Award:
2023 Film & Video Merit Award
Agency:
the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI044M
Award:
2023 Film & Video Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Revolver
Client:
IAG / NRMA Insurance
Title:
Until Then - Duel
Category:
Cinema Advertising
Annual ID:
OS23_FI111M
Award:
2023 Film & Video Merit Award
Agency:
FCB New Zealand / Auckland + MBM
Client:
Waka Kotahi
Title:
Through My Eyes
Category:
Cinema Advertising
Annual ID:
OS23_FI112M
Award:
2023 Film & Video Merit Award
Agency:
FRED & FARID / Paris
Client:
Pathé
Title:
The Notifications
Category:
Cinema Advertising
Annual ID:
OS23_FI113M
Award:
2023 Film & Video Merit Award
Agency:
adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London
Client:
The National Lottery
Title:
A Christmas Love Story
Category:
Cinema Advertising
Annual ID:
OS23_FI114M
Award:
2023 Film & Video Merit Award
Agency:
Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client:
McDonald's
Title:
Raise Your Arches
Category:
Cinema Advertising
Annual ID:
OS23_FI115M
Award:
2023 Film & Video Merit Award
Agency:
Arts & Sciences / London + POL / Oslo + Alter Ego / Toronto + Cut+Run / LOS ANGELES
Client:
Posten
Title:
Father Christmas and Mother Earth
Category:
Cinema Advertising
Annual ID:
OS23_FI116M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy South Africa + Yum KFC / South Africa
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Cinema Advertising
Annual ID:
OS23_FI117M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Cinema Advertising
Annual ID:
OS23_FI118M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Share the Joy
Category:
Cinema Advertising
Annual ID:
OS23_FI119M
Award:
2023 Film & Video Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Cinema Advertising
Annual ID:
OS23_FI120M
Award:
2023 Film & Video Merit Award
Agency:
Johannes Leonardo / New York + Uber Technologies Inc. / San Francisco + The Den / New York + ProdCo / Culver City
Client:
Uber
Title:
The Getaway
Category:
Cinema Advertising
Annual ID:
OS23_FI121M
Award:
2023 Film & Video Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Online-only Films & Video / Over 60 Seconds - Series
Annual ID:
OS23_FI108M
Award:
2023 Film & Video Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Samsung
Title:
Join the Flip Side
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI069M
Award:
2023 Film & Video Merit Award
Agency:
Biscuit Filmworks / London + Grey / London
Client:
PETA
Title:
Octocurse
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI070M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI071M
Award:
2023 Film & Video Merit Award
Agency:
Publicis Italy / Milan + LePub / Amsterdam + Framestore / London + Good People / Athens
Client:
Heineken
Title:
Cheers to All Fans
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI072M
Award:
2023 Film & Video Merit Award
Agency:
DAVID / Buenos Aires
Client:
HSBC Bank
Title:
Dear Customer
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI073M
Award:
2023 Film & Video Merit Award
Agency:
Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Love Means Everything
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI074M
Award:
2023 Film & Video Merit Award
Agency:
Droga5 / New York + The New York Times + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI075M
Award:
2023 Film & Video Merit Award
Agency:
CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client:
Michael Hill Jeweller
Title:
The Jewellers
Category:
Online-only Films & Video / Varying Length Series
Annual ID:
OS23_FI109M
Award:
2023 Film & Video Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Online-only Films & Video / Varying Length Series
Annual ID:
OS23_FI110M
Award:
2023 Film & Video Merit Award
Agency:
PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client:
Sawakami Asset Management Inc.
Title:
Lavatory / Garden / Breakfast / Zombie
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI079M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Behind the camera: Yoga / Ironing / Toilet
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI080M
Award:
2023 Film & Video Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Revolver
Client:
IAG / NRMA Insurance
Title:
Until Then
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI066M
Award:
2023 Film & Video Merit Award
Agency:
Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London
Client:
Uber Eats
Title:
Embrace the Art of Doing Less
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI067M
Award:
2023 Film & Video Merit Award
Agency:
Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client:
TVNZ
Title:
It's Free. But it Could Cost You.
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI068M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Singapore
Client:
Pond's Men
Title:
The Oily Warrior
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI081M
Award:
2023 Film & Video Merit Award
Agency:
Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI082M
Award:
2023 Film & Video Merit Award
Agency:
FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client:
Ladder Life Insurance
Title:
Crocodile
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI083M
Award:
2023 Film & Video Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Ribena
Title:
Ribena Chin Up
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI045M
Award:
2023 Film & Video Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance + Moxie Pictures / Los Angeles
Client:
Progressive Insurance
Title:
Dr. Rick
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI046M