The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Be More Triangle
Agency: Bulletproof / London + Mondelez International / Zurich
Client: Toblerone Category: Packaging / Mass-market
Quilmes Coincidencies World Cup can
Agency: draftLine BUE / Buenos Aires + AB InBev
Client: Quilmes Category: Packaging / Mass-market
Apple Watch Ultra Packaging
Agency: Apple / Cupertino
Client: Apple Category: Packaging / Mass-market
Solar Beehive
Agency: INNOCEAN / Seoul + Hanwha / Seoul + PLANIT PRODUCTION / Seoul
Client: Hanwha Category: Innovation & Transformation / Innovation in Design
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia Category: Innovation & Transformation / Innovation in Design
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Design
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Design
Intoxicating Sounds Posters
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo
Client: Japan Philharmonic Orchestra Category: Craft / Photography
Shared Safety
Agency: Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client: Hoban Construction + Pluxity Category: Digital Design
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Digital Design
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital Design
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Digital Design
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Digital Design
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Promotional / Physical Items
BallerCard
Agency: CHEP Network / Sydney + IKEA Australia
Client: IKEA Category: Promotional / Physical Items
Heinekicks
Agency: BBH / Singapore + LePub / Singapore + Pleid St + The Shoe Surgeon
Client: Heineken® Category: Promotional / Physical Items
Ukraine Supporters Project
Agency: MUTABOR / Hamburg
Client: #WeAreAllUkrainians Category: Promotional / Physical Items
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Promotional / Physical Items
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client: ekn footwear Category: Promotional / Physical Items
The Heartbeat Drum Machine
Agency: ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client: Swedish Heartchild Foundation Category: Promotional / Physical Items
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Promotional / Physical Items
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Promotional / Physical Items
Fabric of England
Agency: McCann / London + Weber Shandwick / London + Craft / London
Client: Show Racism The Red Card Category: Promotional / Physical Items
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Promotional / Physical Items
Visible Mark
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Isaac Silva/ Casa Neon Cunha Category: Promotional / Physical Items
Breastfeeding Jersey
Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client: Racing Club Category: Promotional / Physical Items
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Promotional / Physical Items
LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client: LaLiga Category: Craft / Printing & Paper Craft
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company Category: Craft / Printing & Paper Craft
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson Category: Craft / Printing & Paper Craft
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Data Visualization / Static or Dynamic
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Data Visualization / Static or Dynamic
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Data Visualization / Static or Dynamic
Nikasi or other beer
Agency: TigerPan Design Lab. / shenzhen
Client: Tsingtao Brewery Co., Ltd. Category: Packaging / Specialty
Bee & Bee
Agency: Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client: Inverroche Category: Packaging / Specialty
Tokyo Vice - Opening Title Sequence
Agency: yU+co / Los Angeles
Client: HBO Max Category: Moving Image / Single
Nanjing Red Mountain Zoological Forest Park
Agency: T-Change Design Studio / Nanjing + Red Mountain Ecocreation / Nanjing
Client: Nanjing Red Mountain Zoological Forest Park Category: Brand Identity / Logo
Quality through generations
Agency: ANTI / Hamar + Nesje / Molde
Client: Nesje Category: Brand Identity / Logo
Museum of Wonky English
Agency: UltraSuperNew / Tokyo + Duolingo
Client: Duolingo Category: Spatial Design / Experiential & Immersive
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Spatial Design / Experiential & Immersive
The Batting Lab
Agency: McCann / New York
Client: SAS Category: Spatial Design / Experiential & Immersive
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Spatial Design / Experiential & Immersive
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Spatial Design / Experiential & Immersive
Tear the Paper Ceiling
Agency: Ogilvy / New York + Cut+Run / New York + Los York / New York + Found Objects / New York
Client: The Ad Council (in partnership with Opportunity@Work) Category: Spatial Design / Experiential & Immersive
Award:
2023 Design Merit Award
Agency:
Bulletproof / London + Mondelez International / Zurich
Client:
Toblerone
Title:
Be More Triangle
Category:
Packaging / Mass-market
Annual ID:
OS23_DE119M
Award:
2023 Design Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev
Client:
Quilmes
Title:
Quilmes Coincidencies World Cup can
Category:
Packaging / Mass-market
Annual ID:
OS23_DE120M
Award:
2023 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Ultra Packaging
Category:
Packaging / Mass-market
Annual ID:
OS23_DE121M
Award:
2023 Design Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + PLANIT PRODUCTION / Seoul
Client:
Hanwha
Title:
Solar Beehive
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE191M
Award:
2023 Design Merit Award
Agency:
Wunderman Thompson / Bogotá
Client:
Operation Smile Colombia
Title:
Palate Care Dispenser
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE192M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE193M
Award:
2023 Design Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE194M
Award:
2023 Design Merit Award
Agency:
SHA inc. / Tokyo
Client:
Universal Music LLC
Title:
Rockin' Beats
Category:
Craft / Photography
Annual ID:
OS23_DE183M
Award:
2023 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
Intoxicating Sounds Posters
Category:
Craft / Photography
Annual ID:
OS23_DE184M
Award:
2023 Design Merit Award
Agency:
Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client:
Hoban Construction + Pluxity
Title:
Shared Safety
Category:
Digital Design
Annual ID:
OS23_DE129M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Go
Category:
Digital Design
Annual ID:
OS23_DE130M
Award:
2023 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Digital Design
Annual ID:
OS23_DE131M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital Design
Annual ID:
OS23_DE132M
Award:
2023 Design Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Digital Design
Annual ID:
OS23_DE133M
Award:
2023 Design Merit Award
Agency:
Publicis / Toronto
Client:
Jeep
Title:
Jeep Code
Category:
Digital Design
Annual ID:
OS23_DE134M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Digital Design
Annual ID:
OS23_DE135M
Award:
2023 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Promotional / Physical Items
Annual ID:
OS23_DE104M
Award:
2023 Design Merit Award
Agency:
CHEP Network / Sydney + IKEA Australia
Client:
IKEA
Title:
BallerCard
Category:
Promotional / Physical Items
Annual ID:
OS23_DE105M
Award:
2023 Design Merit Award
Agency:
BBH / Singapore + LePub / Singapore + Pleid St + The Shoe Surgeon
Client:
Heineken®
Title:
Heinekicks
Category:
Promotional / Physical Items
Annual ID:
OS23_DE106M
Award:
2023 Design Merit Award
Agency:
MUTABOR / Hamburg
Client:
#WeAreAllUkrainians
Title:
Ukraine Supporters Project
Category:
Promotional / Physical Items
Annual ID:
OS23_DE107M
Award:
2023 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Promotional / Physical Items
Annual ID:
OS23_DE108M
Award:
2023 Design Merit Award
Agency:
Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Promotional / Physical Items
Annual ID:
OS23_DE109M
Award:
2023 Design Merit Award
Agency:
ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client:
Swedish Heartchild Foundation
Title:
The Heartbeat Drum Machine
Category:
Promotional / Physical Items
Annual ID:
OS23_DE110M
Award:
2023 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Promotional / Physical Items
Annual ID:
OS23_DE111M
Award:
2023 Design Merit Award
Agency:
Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Promotional / Physical Items
Annual ID:
OS23_DE112M
Award:
2023 Design Merit Award
Agency:
McCann / London + Weber Shandwick / London + Craft / London
Client:
Show Racism The Red Card
Title:
Fabric of England
Category:
Promotional / Physical Items
Annual ID:
OS23_DE113M
Award:
2023 Design Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Promotional / Physical Items
Annual ID:
OS23_DE115M
Award:
2023 Design Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Isaac Silva/ Casa Neon Cunha
Title:
Visible Mark
Category:
Promotional / Physical Items
Annual ID:
OS23_DE116M
Award:
2023 Design Merit Award
Agency:
draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client:
Racing Club
Title:
Breastfeeding Jersey
Category:
Promotional / Physical Items
Annual ID:
OS23_DE117M
Award:
2023 Design Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client:
Dame
Title:
Get F*cked by the Government
Category:
Promotional / Physical Items
Annual ID:
OS23_DE118M
Award:
2023 Design Merit Award
Agency:
Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Craft / Printing & Paper Craft
Annual ID:
OS23_DE185M
Award:
2023 Design Merit Award
Agency:
St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Craft / Printing & Paper Craft
Annual ID:
OS23_DE186M
Award:
2023 Design Merit Award
Agency:
Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client:
Pfaff Harley-Davidson
Title:
Tough Turban: B2B Packaging
Category:
Craft / Printing & Paper Craft
Annual ID:
OS23_DE187M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE126M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + RadicalMedia / New York
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE127M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE128M
Award:
2023 Design Merit Award
Agency:
TigerPan Design Lab. / shenzhen
Client:
Tsingtao Brewery Co., Ltd.
Title:
Nikasi or other beer
Category:
Packaging / Specialty
Annual ID:
OS23_DE122M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
Seki Milk
Title:
Milk Manga
Category:
Packaging / Specialty
Annual ID:
OS23_DE123M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Packaging / Specialty
Annual ID:
OS23_DE124M
Award:
2023 Design Merit Award
Agency:
Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client:
Inverroche
Title:
Bee & Bee
Category:
Packaging / Specialty
Annual ID:
OS23_DE125M
Award:
2023 Design Merit Award
Agency:
yU+co / Los Angeles
Client:
HBO Max
Title:
Tokyo Vice - Opening Title Sequence
Category:
Moving Image / Single
Annual ID:
OS23_DE162M
Award:
2023 Design Merit Award
Agency:
T-Change Design Studio / Nanjing + Red Mountain Ecocreation / Nanjing
Client:
Nanjing Red Mountain Zoological Forest Park
Title:
Nanjing Red Mountain Zoological Forest Park
Category:
Brand Identity / Logo
Annual ID:
OS23_DE064M
Award:
2023 Design Merit Award
Agency:
ANTI / Hamar + Nesje / Molde
Client:
Nesje
Title:
Quality through generations
Category:
Brand Identity / Logo
Annual ID:
OS23_DE065M
Award:
2023 Design Merit Award
Agency:
R/GA Australia
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Brand Identity / Logo
Annual ID:
OS23_DE066M
Award:
2023 Design Merit Award
Agency:
UltraSuperNew / Tokyo + Duolingo
Client:
Duolingo
Title:
Museum of Wonky English
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE155M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE156M
Award:
2023 Design Merit Award
Agency:
McCann / New York
Client:
SAS
Title:
The Batting Lab
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE157M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + RadicalMedia / New York
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE158M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE159M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + Cut+Run / New York + Los York / New York + Found Objects / New York
Client:
The Ad Council (in partnership with Opportunity@Work)
Title:
Tear the Paper Ceiling
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE160M