The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Deforestation Field
Agency: We Are Social / Milano + Dubit / Leeds
Client: Lavazza Foundation Category: Games / Gaming
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Brand Partnerships
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Seeds for the Future
Agency: LLYC / Madrid + BBVA / Bilbao + MoA Studio / Madrid
Client: BBVA Category: Brand Partnerships
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix
Client: Netflix Category: Brand Partnerships
Live From The Upside Down
Agency: Observatory + Frito-Lay + Netflix + Slap Global
Client: Doritos + Netflix Category: Brand Partnerships
Mind Ordering
Agency: WorkInProgress + Netflix + Unit9 + Brother
Client: Domino's Category: Brand Partnerships
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Brand Partnerships
Play Has No Limits feat. Kenshi Yonezu
Agency: SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo
Client: Sony Interactive Entertainment / PlayStation Category: Music Videos
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Music Videos
Bad Man
Agency: Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles
Client: Disturbed Category: Music Videos
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Verizon Pepsi Halftime Ultra Pass
Agency: R/GA US
Client: Verizon Category: Experiential / Virtual Events
Home of the Ghosts
Agency: DAVID / Madrid + DAVID / New York + Primo / Barcelona + Sizzer / Amsterdam
Client: Burger King Category: Mobile Apps
Award:
2023 Branded Entertainment Merit Award
Agency:
We Are Social / Milano + Dubit / Leeds
Client:
Lavazza Foundation
Title:
Deforestation Field
Category:
Games / Gaming
Annual ID:
OS23_BE071M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Gurgaon / India
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Brand Partnerships
Annual ID:
OS23_BE089M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_BE090M
Award:
2023 Branded Entertainment Merit Award
Agency:
LLYC / Madrid + BBVA / Bilbao + MoA Studio / Madrid
Client:
BBVA
Title:
Seeds for the Future
Category:
Brand Partnerships
Annual ID:
OS23_BE091M
Award:
2023 Branded Entertainment Merit Award
Agency:
Wunderman Thompson / São Paulo + Netflix
Client:
Netflix
Title:
Netflix's Heart Beats TunTum
Category:
Brand Partnerships
Annual ID:
OS23_BE092M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ray Ban / Meta
Title:
Tap into Now
Category:
Brand Partnerships
Annual ID:
OS23_BE093M
Award:
2023 Branded Entertainment Merit Award
Agency:
Observatory + Frito-Lay + Netflix + Slap Global
Client:
Doritos + Netflix
Title:
Live From The Upside Down
Category:
Brand Partnerships
Annual ID:
OS23_BE094M
Award:
2023 Branded Entertainment Merit Award
Agency:
WorkInProgress + Netflix + Unit9 + Brother
Client:
Domino's
Title:
Mind Ordering
Category:
Brand Partnerships
Annual ID:
OS23_BE095M
Award:
2023 Branded Entertainment Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Brand Partnerships
Annual ID:
OS23_BE096M
Award:
2023 Branded Entertainment Merit Award
Agency:
SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo
Client:
Sony Interactive Entertainment / PlayStation
Title:
Play Has No Limits feat. Kenshi Yonezu
Category:
Music Videos
Annual ID:
OS23_BE062M
Award:
2023 Branded Entertainment Merit Award
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Music Videos
Annual ID:
OS23_BE063M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ray Ban / Meta
Title:
Vanilla
Category:
Music Videos
Annual ID:
OS23_BE064M
Award:
2023 Branded Entertainment Merit Award
Agency:
Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles
Client:
Disturbed
Title:
Bad Man
Category:
Music Videos
Annual ID:
OS23_BE065M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE082M
Award:
2023 Branded Entertainment Merit Award
Agency:
R/GA US
Client:
Verizon
Title:
Verizon Pepsi Halftime Ultra Pass
Category:
Experiential / Virtual Events
Annual ID:
OS23_BE079M