The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Video Content / Single
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple Category: Video Content / Single
Kids
Agency: Meta / WhatsApp + Landia + Most Valuable Player
Client: Meta/ WhatsApp Category: Video Content / Single
Forever
Agency: The Farmer's Dog / New York + Sanctuary Content / Los Angeles
Client: The Farmer's Dog Category: Video Content / Single
Amazinger
Agency: Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles
Client: Apple Category: Video Content / Single
Dear Apple
Agency: Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City
Client: Apple Category: Video Content / Single
Troy
Agency: CrowdStrike / Irvine + Modus Direct / Sarasota + Framestore / Santa Monica + RadicalMedia / Santa Monica
Client: CrowdStrike Category: Video Content / Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Video Content / Single
Award:
2023 Brand-Side / In-House Gold Pencil
Agency:
Apple / London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Video Content / Single
Annual ID:
OS23_BS002G
Award:
2023 Brand-Side / In-House Gold Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
R.I.P. Leon
Category:
Video Content / Single
Annual ID:
OS23_BS003G
Award:
2023 Brand-Side / In-House Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Action Mode
Category:
Video Content / Single
Annual ID:
OS23_BS009S
Award:
2023 Brand-Side / In-House Bronze Pencil
Agency:
Apple / Cupertino + Smuggler / Los Angeles
Client:
Apple
Title:
Escape From The Office
Category:
Video Content / Single
Annual ID:
OS23_BS010B
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Chase
Category:
Video Content / Single
Annual ID:
OS23_BS018M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / WhatsApp + Landia + Most Valuable Player
Client:
Meta/ WhatsApp
Title:
Kids
Category:
Video Content / Single
Annual ID:
OS23_BS019M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
The Farmer's Dog / New York + Sanctuary Content / Los Angeles
Client:
The Farmer's Dog
Title:
Forever
Category:
Video Content / Single
Annual ID:
OS23_BS020M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles
Client:
Apple
Title:
Amazinger
Category:
Video Content / Single
Annual ID:
OS23_BS021M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City
Client:
Apple
Title:
Dear Apple
Category:
Video Content / Single
Annual ID:
OS23_BS022M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
CrowdStrike / Irvine + Modus Direct / Sarasota + Framestore / Santa Monica + RadicalMedia / Santa Monica
Client:
CrowdStrike
Title:
Troy
Category:
Video Content / Single
Annual ID:
OS23_BS023M