The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
A British Original
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Craft / Art Direction
Iconic Drips
Agency: Leo Burnett / London + Horton Stephens / London
Client: McDonald's Category: Craft / Art Direction
RGD Branding Awards
Agency: Rethink / Toronto + Association of Registered Graphic Designers
Client: Association of Registered Graphic Designers Category: Craft / Art Direction
Craft Days at Skansen
Agency: Garbergs / Stockholm + Skansen / Stockholm
Client: Skansen Category: Craft / Printing & Production
Oatly in Paris
Agency: Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client: Oatly Category: Craft / Printing & Production
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta Category: Innovation / Execution in Out of Home
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Innovation / Execution in Out of Home
#PUTINYOURVOTE
Agency: Jung von Matt AG / Hamburg + Jung von Matt Limmat AG / Zurich + Analog/Digital / Warsaw
Client: Myclimate Category: Innovation / Use of Media in Out of Home
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda Category: Innovation / Use of Media in Out of Home
Always Open
Agency: Dentsu Creative New York
Client: 7-Eleven Category: Innovation / Use of Media in Out of Home
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Innovation / Use of Media in Out of Home
Last Call
Agency: Kurppa Hosk Communications / Stockholm + Ocean Outdoor / Stockholm
Client: Yabie Category: B2B Communications
Black-Owned Friday 2023
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Brand Partnerships
Clash Puzzles
Agency: DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client: Clash of Clans Category: Brand Partnerships
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Innovation / New Ideas in Out of Home
MoonPie Alien Acquisition
Agency: Tombras
Client: MoonPie Category: Innovation / New Ideas in Out of Home
Paris Hilton's Statement Pieces
Agency: Ogilvy / LA + Hogarth + Optimus / Chicago + Ogilvy / Chicago
Client: 11:11 Media Category: Innovation / New Ideas in Out of Home
Solar Billboard
Agency: LePub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo
Client: Heineken Category: Innovation / New Ideas in Out of Home
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
Wash Away the Taboo
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MullenLowe UK / London
Client: Persil Category: Craft / Photography
A British Original
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Billboards & Transit / Series
Brewed by the sun
Agency: DAVID / Bogotá + kohler Studio / Buenos Aires
Client: AB InBev / Corona Category: Billboards & Transit / Series
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Billboards & Transit / Series
Clash Puzzles
Agency: DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client: Clash of Clans Category: Billboards & Transit / Series
Faster Food
Agency: No Fixed Address / Toronto + DoorDash Canada
Client: DoorDash Canada Category: Billboards & Transit / Series
Iconic Drips
Agency: Leo Burnett / London + Horton Stephens / London
Client: McDonald's Category: Billboards & Transit / Series
NOTHING FILLS A HOLE LIKE POT NOODLE
Agency: adam&eveDDB / London + FACTORY / London + Academy Films / London
Client: POT NOODLE Category: Billboards & Transit / Series
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz Category: Billboards & Transit / Series
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Experiential & Installations / Experiential & Immersive
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A Category: Experiential & Installations / Experiential & Immersive
The First Edible Mascot
Agency: Weber Shandwick
Client: Pop-Tarts Category: Experiential & Installations / Experiential & Immersive
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Experiential & Installations / Experiential & Immersive
NOTHING FILLS A HOLE LIKE POT NOODLE
Agency: adam&eveDDB / London + FACTORY / London + Academy Films / London
Client: POT NOODLE Category: Use of Humor
Oatly in Paris
Agency: Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client: Oatly Category: Use of Humor
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Use of Humor
The Price of Morals Campaign - Squid Game
Agency: BBH USA + Netflix / Los Gatos + Mediahub / Los Angeles + Your Majesty Co. / Amsterdam
Client: Netflix Media, LLC Category: Use of Humor
Better With Pepsi - Rum
Agency: alma DDB / Miami
Client: PepsiCo Category: P.O.P. & In-Store / Series
Explosions
Agency: alma DDB / Miami + Molson Coors Beverage Company / Chicago + Connect at Publicis Media / Chicago
Client: Coors Light Category: P.O.P. & In-Store / Series
New Recruits
Agency: Energy BBDO / Chicago + Change the Ref / Parkland + BeGrizzlee / New York
Client: Change The Ref Category: P.O.P. & In-Store / Series
DELIVERY SAFE
Agency: Havas Paris / Paris + KFC France / Paris + 66 Origin / Paris + HRCLS / PARIS
Client: KFC Category: Billboards & Transit / Dynamic Billboards & Transit
Ligue 1 Symphony
Agency: Marcel / Paris + Allso / Paris + Prodigious / Paris
Client: Prime Video Category: Billboards & Transit / Dynamic Billboards & Transit
Critics Welcome - 3D
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
Critics Welcome - Bold
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
Critics Welcome - Sequel
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Billboards & Transit / Single
Pink GOAT
Agency: TBWA\Media Arts Lab / Los Angeles + Lithographix
Client: Apple Category: Billboards & Transit / Single
Award:
2024 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
A British Original
Category:
Craft / Art Direction
Annual ID:
OS24_OH097M
Award:
2024 Out of Home Merit Award
Agency:
alma DDB / Miami
Client:
PepsiCo
Title:
Better With Pepsi - Rum
Category:
Craft / Art Direction
Annual ID:
OS24_OH098M
Award:
2024 Out of Home Merit Award
Agency:
Leo Burnett / London + Horton Stephens / London
Client:
McDonald's
Title:
Iconic Drips
Category:
Craft / Art Direction
Annual ID:
OS24_OH099M
Award:
2024 Out of Home Merit Award
Agency:
Rethink / Toronto + Association of Registered Graphic Designers
Client:
Association of Registered Graphic Designers
Title:
RGD Branding Awards
Category:
Craft / Art Direction
Annual ID:
OS24_OH100M
Award:
2024 Out of Home Merit Award
Agency:
Garbergs / Stockholm + Skansen / Stockholm
Client:
Skansen
Title:
Craft Days at Skansen
Category:
Craft / Printing & Production
Annual ID:
OS24_OH106M
Award:
2024 Out of Home Merit Award
Agency:
Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client:
Oatly
Title:
Oatly in Paris
Category:
Craft / Printing & Production
Annual ID:
OS24_OH107M
Award:
2024 Out of Home Merit Award
Agency:
BBDO / New York + Kaleida + Method Studios / New York
Client:
Meta
Title:
A Rip In Reality
Category:
Innovation / Execution in Out of Home
Annual ID:
OS24_OH112M
Award:
2024 Out of Home Merit Award
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / Execution in Out of Home
Annual ID:
OS24_OH113M
Award:
2024 Out of Home Merit Award
Agency:
Jung von Matt AG / Hamburg + Jung von Matt Limmat AG / Zurich + Analog/Digital / Warsaw
Client:
Myclimate
Title:
#PUTINYOURVOTE
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH114M
Award:
2024 Out of Home Merit Award
Agency:
NORD DDB / Stockholm
Client:
Skoda
Title:
Dashboard Billboards
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH115M
Award:
2024 Out of Home Merit Award
Agency:
Dentsu Creative New York
Client:
7-Eleven
Title:
Always Open
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH116M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH117M
Award:
2024 Out of Home Merit Award
Agency:
Kurppa Hosk Communications / Stockholm + Ocean Outdoor / Stockholm
Client:
Yabie
Title:
Last Call
Category:
B2B Communications
Annual ID:
OS24_OH079M
Award:
2024 Out of Home Merit Award
Agency:
Mojo Supermarket + Match
Client:
Match
Title:
Adults Wanted
Category:
Craft / Writing
Annual ID:
OS24_OH101M
Award:
2024 Out of Home Merit Award
Agency:
Mother / London
Client:
Uber Trains
Title:
Trains, Now on Uber
Category:
Craft / Writing
Annual ID:
OS24_OH102M
Award:
2024 Out of Home Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Black-Owned Friday 2023
Category:
Brand Partnerships
Annual ID:
OS24_OH090M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client:
Clash of Clans
Title:
Clash Puzzles
Category:
Brand Partnerships
Annual ID:
OS24_OH091M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS24_OH108M
Award:
2024 Out of Home Merit Award
Agency:
Tombras
Client:
MoonPie
Title:
MoonPie Alien Acquisition
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS24_OH109M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy / LA + Hogarth + Optimus / Chicago + Ogilvy / Chicago
Client:
11:11 Media
Title:
Paris Hilton's Statement Pieces
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS24_OH110M
Award:
2024 Out of Home Merit Award
Agency:
LePub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
Solar Billboard
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS24_OH111M
Award:
2024 Out of Home Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_OH104M
Award:
2024 Out of Home Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MullenLowe UK / London
Client:
Persil
Title:
Wash Away the Taboo
Category:
Craft / Photography
Annual ID:
OS24_OH105M
Award:
2024 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH057M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / Bogotá + kohler Studio / Buenos Aires
Client:
AB InBev / Corona
Title:
Brewed by the sun
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH058M
Award:
2024 Out of Home Merit Award
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH059M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client:
Clash of Clans
Title:
Clash Puzzles
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH060M
Award:
2024 Out of Home Merit Award
Agency:
No Fixed Address / Toronto + DoorDash Canada
Client:
DoorDash Canada
Title:
Faster Food
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH061M
Award:
2024 Out of Home Merit Award
Agency:
Leo Burnett / London + Horton Stephens / London
Client:
McDonald's
Title:
Iconic Drips
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH062M
Award:
2024 Out of Home Merit Award
Agency:
adam&eveDDB / London + FACTORY / London + Academy Films / London
Client:
POT NOODLE
Title:
NOTHING FILLS A HOLE LIKE POT NOODLE
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH063M
Award:
2024 Out of Home Merit Award
Agency:
1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client:
Heinz
Title:
The Wait
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH064M
Award:
2024 Out of Home Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH075M
Award:
2024 Out of Home Merit Award
Agency:
McCann New York + Chick-fil-A
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH076M
Award:
2024 Out of Home Merit Award
Agency:
Weber Shandwick
Client:
Pop-Tarts
Title:
The First Edible Mascot
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH077M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH078M
Award:
2024 Out of Home Merit Award
Agency:
adam&eveDDB / London + FACTORY / London + Academy Films / London
Client:
POT NOODLE
Title:
NOTHING FILLS A HOLE LIKE POT NOODLE
Category:
Use of Humor
Annual ID:
OS24_OH092M
Award:
2024 Out of Home Merit Award
Agency:
Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client:
Oatly
Title:
Oatly in Paris
Category:
Use of Humor
Annual ID:
OS24_OH093M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / Buenos Aires + AB Inbev
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Use of Humor
Annual ID:
OS24_OH094M
Award:
2024 Out of Home Merit Award
Agency:
Weber Shandwick
Client:
Pop-Tarts
Title:
The First Edible Mascot
Category:
Use of Humor
Annual ID:
OS24_OH095M
Award:
2024 Out of Home Merit Award
Agency:
BBH USA + Netflix / Los Gatos + Mediahub / Los Angeles + Your Majesty Co. / Amsterdam
Client:
Netflix Media, LLC
Title:
The Price of Morals Campaign - Squid Game
Category:
Use of Humor
Annual ID:
OS24_OH096M
Award:
2024 Out of Home Merit Award
Agency:
alma DDB / Miami
Client:
PepsiCo
Title:
Better With Pepsi - Rum
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH048M
Award:
2024 Out of Home Merit Award
Agency:
alma DDB / Miami + Molson Coors Beverage Company / Chicago + Connect at Publicis Media / Chicago
Client:
Coors Light
Title:
Explosions
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH049M
Award:
2024 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + Change the Ref / Parkland + BeGrizzlee / New York
Client:
Change The Ref
Title:
New Recruits
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH050M
Award:
2024 Out of Home Merit Award
Agency:
Havas Paris / Paris + KFC France / Paris + 66 Origin / Paris + HRCLS / PARIS
Client:
KFC
Title:
DELIVERY SAFE
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS24_OH065M
Award:
2024 Out of Home Merit Award
Agency:
Marcel / Paris + Allso / Paris + Prodigious / Paris
Client:
Prime Video
Title:
Ligue 1 Symphony
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS24_OH066M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - 3D
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH051M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Bold
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH052M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Sequel
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH053M
Award:
2024 Out of Home Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH054M
Award:
2024 Out of Home Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Lithographix
Client:
Apple
Title:
Pink GOAT
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH055M
