The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Left Me For Pretzels
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: Social Post / Single Platform Series
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Social Media
Hair Hair Everywhere
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client: Procter & Gamble Category: Innovation / Use of Media in Social Media
Silo in a Tweet
Agency: Dentsu Creative New York
Client: Apple TV+ Category: Innovation / Use of Media in Social Media
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove Category: Social Post / Multi-Platform Series
The Table Read
Agency: 72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client: National Football League Category: Social Post / Multi-Platform Series
Usher and Apple Music’s Halftime Confessions
Agency: Apple Marcom
Client: Apple Category: Social Post / Multi-Platform Series
The Chat
Agency: BMB / London + Breast Cancer Now / London
Client: Breast Cancer Now Category: Use of Drama
Even Harry Styles
Agency: VML / Wellington + Stats NZ / Wellington
Client: Stats NZ Category: Influencer Marketing / Use of Celebrity
Lil Yachty—Close Friends
Agency: Wieden+Kennedy / Portland
Client: Instagram Category: Influencer Marketing / Use of Celebrity
Rob it to get it
Agency: BETC Paris + GUM / Paris + Soldats / Paris
Client: Distance Category: Influencer Marketing / Use of Celebrity
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Influencer Marketing / Use of Celebrity
The Table Read
Agency: 72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client: National Football League Category: Influencer Marketing / Use of Celebrity
Fry Funeral
Agency: Courage / Toronto + KFC / Toronto + Spy Films / Toronto + Nimiopere / Toronto
Client: KFC Category: Livestream
Nobody Delivers Faster
Agency: White Rabbit Budapest / Budapest
Client: Fabene Restaurants Category: Livestream
The Exiled Team
Agency: Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client: Brahma Category: Livestream
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Social Media for Good
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Social Media for Good
Ralco No Pressure Delivery
Agency: BBDO India / Mumbai
Client: Ralson India Category: Social Media for Good
It's About Ducking Time
Agency: MRM New York / New York City + Reckitt Benckiser / Parsippany + Versus Productions / New York + RITMIKA AUDIO ARTS / São Paulo
Client: Durex Category: Commerce
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Commerce
OOHA
Agency: Ogilvy Singapore / Singapore + Golden Wolf / London, UK + The Coca-Cola Company / Singapore + Hogarth Worldwide Pte Ltd
Client: The Coca-Cola Company / OOHA Category: Social Video / Under 15 Seconds
Cheeseburger Nuggets - Developed with AI
Agency: David+Martin / Munich + Burger King / Hannover
Client: Burger King Category: Craft / Craft - Use of Technology - AI
Reimagining Singapore Campaign
Agency: TBWA\Singapore / Singapore + National Museum of Singapore / Singapore
Client: National Museum of Singapore Category: Craft / Craft - Use of Technology - AI
Be Honest
Agency: Special US + Uber Eats + Gifted Youth + Exile
Client: Uber Eats Category: Social Video / Over 15 Seconds
Redesigning Signs Series
Agency: kvell collective / Los Angeles, CA + Adobe / San Jose, CA
Client: Adobe Category: Social Video / Over 15 Seconds
THE TRUE ID CARD
Agency: Buzzman / Paris + THE + Big Productions
Client: NYX PROFESSIONAL MAKEUP Category: Social Video / Over 15 Seconds
This is Magic
Agency: Dentsu Creative Chicago
Client: Disney Category: Social Video / Over 15 Seconds
Get Anything From the Final
Agency: Wieden+Kennedy Mexico / Mexico City + La Liga BBVA MX / Mexico City + Uber Eats / Mexico City
Client: Uber Eats Category: Brand Partnerships
THE NAME CONFUSION
Agency: Republica Havas / Miami
Client: FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM Category: Brand Partnerships
15 Minutes of Flavor
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz - Heinz Category: Influencer Marketing / Multi-Channel
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Influencer Marketing / Multi-Channel
Hot Dog Straw
Agency: Johannes Leonardo / New York City + Spitfire Industry Industrial Design / Brooklyn, NY + Zagwear / Orangeburg, NY + Arrowhead Promotion & Fulfillment / Grand Rapids, MN
Client: Oscar Mayer Category: Influencer Marketing / Multi-Channel
#Congratsitsadad
Agency: Ogilvy UK / London + Ogilvy New York / New York
Client: Dove Men+Care Category: Social Post / Real-time Response
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Social Post / Real-time Response
Faces of the Future
Agency: VML Argentina
Client: Unilever Category: Social Post / Real-time Response
Fixed It
Agency: Courage / Toronto + KFC / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto
Client: KFC Category: Social Post / Real-time Response
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Social Post / Real-time Response
It's About Ducking Time
Agency: MRM New York / New York City + Reckitt Benckiser / Parsippany + RITMIKA AUDIO ARTS / São Paulo + Versus Productions / New York
Client: Durex Category: Social Post / Real-time Response
I'm Dying Inside
Agency: Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client: Modibodi Category: Craft / Writing
You Gotta See What We See
Agency: Bensimon Byrne / Toronto
Client: Destination Toronto Category: Craft / Writing
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Social Post / Single
Grimace's Birthday
Agency: Wieden+Kennedy / New York
Client: McDonald's Category: Social Post / Single
WcDonald's
Agency: Wieden+Kennedy / New York + IW Group + Acky Bright + Studio Pierrot / Tokyo
Client: McDonald's Category: Craft / Use of Visuals
Be Honest
Agency: Special US + Uber Eats + Gifted Youth + Exile
Client: Uber Eats Category: Use of Humor
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: Use of Humor
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Use of Humor
Will it Schnitzel?
Agency: Jung von Matt AG / Hamburg + Jung von Matt DONAU / Vienna + WienTourismus / Vienna
Client: WienTourismus Category: Use of Humor
Award:
2024 Social Media Merit Award
Agency:
Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client:
Snyder's of Hanover
Title:
Left Me For Pretzels
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM051M
Award:
2024 Social Media Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM121M
Award:
2024 Social Media Merit Award
Agency:
Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client:
Procter & Gamble
Title:
Hair Hair Everywhere
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM122M
Award:
2024 Social Media Merit Award
Agency:
Dentsu Creative New York
Client:
Apple TV+
Title:
Silo in a Tweet
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM123M
Award:
2024 Social Media Merit Award
Agency:
The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Social Post / Multi-Platform Series
Annual ID:
OS24_SM052M
Award:
2024 Social Media Merit Award
Agency:
72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client:
National Football League
Title:
The Table Read
Category:
Social Post / Multi-Platform Series
Annual ID:
OS24_SM053M
Award:
2024 Social Media Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Usher and Apple Music’s Halftime Confessions
Category:
Social Post / Multi-Platform Series
Annual ID:
OS24_SM054M
Award:
2024 Social Media Merit Award
Agency:
BMB / London + Breast Cancer Now / London
Client:
Breast Cancer Now
Title:
The Chat
Category:
Use of Drama
Annual ID:
OS24_SM115M
Award:
2024 Social Media Merit Award
Agency:
VML / Wellington + Stats NZ / Wellington
Client:
Stats NZ
Title:
Even Harry Styles
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM098M
Award:
2024 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Instagram
Title:
Lil Yachty—Close Friends
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM099M
Award:
2024 Social Media Merit Award
Agency:
BETC Paris + GUM / Paris + Soldats / Paris
Client:
Distance
Title:
Rob it to get it
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM100M
Award:
2024 Social Media Merit Award
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM101M
Award:
2024 Social Media Merit Award
Agency:
72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client:
National Football League
Title:
The Table Read
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM102M
Award:
2024 Social Media Merit Award
Agency:
Courage / Toronto + KFC / Toronto + Spy Films / Toronto + Nimiopere / Toronto
Client:
KFC
Title:
Fry Funeral
Category:
Livestream
Annual ID:
OS24_SM066M
Award:
2024 Social Media Merit Award
Agency:
DAVID / São Paulo
Client:
Burger King
Title:
Mission: Whopper
Category:
Livestream
Annual ID:
OS24_SM067M
Award:
2024 Social Media Merit Award
Agency:
White Rabbit Budapest / Budapest
Client:
Fabene Restaurants
Title:
Nobody Delivers Faster
Category:
Livestream
Annual ID:
OS24_SM068M
Award:
2024 Social Media Merit Award
Agency:
Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client:
Brahma
Title:
The Exiled Team
Category:
Livestream
Annual ID:
OS24_SM069M
Award:
2024 Social Media Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media for Good
Annual ID:
OS24_SM106M
Award:
2024 Social Media Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Social Media for Good
Annual ID:
OS24_SM107M
Award:
2024 Social Media Merit Award
Agency:
BBDO India / Mumbai
Client:
Ralson India
Title:
Ralco No Pressure Delivery
Category:
Social Media for Good
Annual ID:
OS24_SM108M
Award:
2024 Social Media Merit Award
Agency:
MRM New York / New York City + Reckitt Benckiser / Parsippany + Versus Productions / New York + RITMIKA AUDIO ARTS / São Paulo
Client:
Durex
Title:
It's About Ducking Time
Category:
Commerce
Annual ID:
OS24_SM103M
Award:
2024 Social Media Merit Award
Agency:
OLIVER Agency / New York
Client:
Swoop
Title:
Warmest Hoodie Ever
Category:
Commerce
Annual ID:
OS24_SM104M
Award:
2024 Social Media Merit Award
Agency:
Mojo Supermarket + Creative X, Meta + Facebook
Client:
Facebook
Title:
Yes, Couch!
Category:
Commerce
Annual ID:
OS24_SM105M
Award:
2024 Social Media Merit Award
Agency:
Ogilvy Singapore / Singapore + Golden Wolf / London, UK + The Coca-Cola Company / Singapore + Hogarth Worldwide Pte Ltd
Client:
The Coca-Cola Company / OOHA
Title:
OOHA
Category:
Social Video / Under 15 Seconds
Annual ID:
OS24_SM061M
Award:
2024 Social Media Merit Award
Agency:
David+Martin / Munich + Burger King / Hannover
Client:
Burger King
Title:
Cheeseburger Nuggets - Developed with AI
Category:
Craft / Craft - Use of Technology - AI
Annual ID:
OS24_SM119M
Award:
2024 Social Media Merit Award
Agency:
TBWA\Singapore / Singapore + National Museum of Singapore / Singapore
Client:
National Museum of Singapore
Title:
Reimagining Singapore Campaign
Category:
Craft / Craft - Use of Technology - AI
Annual ID:
OS24_SM120M
Award:
2024 Social Media Merit Award
Agency:
Special US + Uber Eats + Gifted Youth + Exile
Client:
Uber Eats
Title:
Be Honest
Category:
Social Video / Over 15 Seconds
Annual ID:
OS24_SM062M
Award:
2024 Social Media Merit Award
Agency:
kvell collective / Los Angeles, CA + Adobe / San Jose, CA
Client:
Adobe
Title:
Redesigning Signs Series
Category:
Social Video / Over 15 Seconds
Annual ID:
OS24_SM063M
Award:
2024 Social Media Merit Award
Agency:
Buzzman / Paris + THE + Big Productions
Client:
NYX PROFESSIONAL MAKEUP
Title:
THE TRUE ID CARD
Category:
Social Video / Over 15 Seconds
Annual ID:
OS24_SM064M
Award:
2024 Social Media Merit Award
Agency:
Dentsu Creative Chicago
Client:
Disney
Title:
This is Magic
Category:
Social Video / Over 15 Seconds
Annual ID:
OS24_SM065M
Award:
2024 Social Media Merit Award
Agency:
Wieden+Kennedy Mexico / Mexico City + La Liga BBVA MX / Mexico City + Uber Eats / Mexico City
Client:
Uber Eats
Title:
Get Anything From the Final
Category:
Brand Partnerships
Annual ID:
OS24_SM109M
Award:
2024 Social Media Merit Award
Agency:
Republica Havas / Miami
Client:
FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM
Title:
THE NAME CONFUSION
Category:
Brand Partnerships
Annual ID:
OS24_SM110M
Award:
2024 Social Media Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz - Heinz
Title:
15 Minutes of Flavor
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM095M
Award:
2024 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM096M
Award:
2024 Social Media Merit Award
Agency:
Johannes Leonardo / New York City + Spitfire Industry Industrial Design / Brooklyn, NY + Zagwear / Orangeburg, NY + Arrowhead Promotion & Fulfillment / Grand Rapids, MN
Client:
Oscar Mayer
Title:
Hot Dog Straw
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM097M
Award:
2024 Social Media Merit Award
Agency:
Ogilvy UK / London + Ogilvy New York / New York
Client:
Dove Men+Care
Title:
#Congratsitsadad
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM055M
Award:
2024 Social Media Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM056M
Award:
2024 Social Media Merit Award
Agency:
VML Argentina
Client:
Unilever
Title:
Faces of the Future
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM057M
Award:
2024 Social Media Merit Award
Agency:
Courage / Toronto + KFC / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto
Client:
KFC
Title:
Fixed It
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM058M
Award:
2024 Social Media Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM059M
Award:
2024 Social Media Merit Award
Agency:
MRM New York / New York City + Reckitt Benckiser / Parsippany + RITMIKA AUDIO ARTS / São Paulo + Versus Productions / New York
Client:
Durex
Title:
It's About Ducking Time
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM060M
Award:
2024 Social Media Merit Award
Agency:
Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Craft / Writing
Annual ID:
OS24_SM116M
Award:
2024 Social Media Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Destination Toronto
Title:
You Gotta See What We See
Category:
Craft / Writing
Annual ID:
OS24_SM117M
Award:
2024 Social Media Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Social Post / Single
Annual ID:
OS24_SM049M
Award:
2024 Social Media Merit Award
Agency:
Wieden+Kennedy / New York
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Social Post / Single
Annual ID:
OS24_SM050M
Award:
2024 Social Media Merit Award
Agency:
Wieden+Kennedy / New York + IW Group + Acky Bright + Studio Pierrot / Tokyo
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Use of Visuals
Annual ID:
OS24_SM118M
Award:
2024 Social Media Merit Award
Agency:
Special US + Uber Eats + Gifted Youth + Exile
Client:
Uber Eats
Title:
Be Honest
Category:
Use of Humor
Annual ID:
OS24_SM111M
Award:
2024 Social Media Merit Award
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
Use of Humor
Annual ID:
OS24_SM112M
Award:
2024 Social Media Merit Award
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Use of Humor
Annual ID:
OS24_SM113M
Award:
2024 Social Media Merit Award
Agency:
Jung von Matt AG / Hamburg + Jung von Matt DONAU / Vienna + WienTourismus / Vienna
Client:
WienTourismus
Title:
Will it Schnitzel?
Category:
Use of Humor
Annual ID:
OS24_SM114M
