The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Best of Radio & Audio-First
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Radio & Audio for Good
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Radio & Audio
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Custom Content
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Radio & Audio
The Impossible Campus
Agency: DDB Budapest
Client: Cinego Category: Innovation / Use of Media in Radio & Audio
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King Category: Craft / Writing - Series
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Experiential Radio & Audio
The iconic playlist
Agency: TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client: Mercedes-Benz France Category: Brand Partnerships
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia Category: Radio & Audio for Good
Roller Radio Coaster
Agency: Niña / Buenos Aires
Client: Parque de la Costa Category: Craft / Casting
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez Category: Broadcast / Series
Finding the Forgotten Graduate
Agency: Promise / Johannesburg
Client: PPS Category: Craft / Writing - Series
The Sound Studio
Agency: Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client: The General Insurance Category: Brand Partnerships
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop Category: Radio & Audio for Good
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Radio & Audio for Good
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Innovation / New Ideas in Radio & Audio
MINI-Logues
Agency: Pereira O'Dell / New York + MINI USA / Woodcliff Lake, NJ + Current Studios and Labs / Brooklyn, NY + The Craft Shop / Auckland
Client: MINI Category: Innovation / New Ideas in Radio & Audio
Black Kitchen Initiative
Agency: Wieden+Kennedy / New York + Kraft Heinz Company + The Mayda Creative Co.
Client: HEINZ Category: Online / Branded Podcast
The iconic playlist
Agency: TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client: Mercedes-Benz France Category: Online / Branded Podcast
Roller Radio Coaster
Agency: Niña / Buenos Aires
Client: Parque de la Costa Category: Innovation / Execution in Radio & Audio
Ligue 1 Symphony
Agency: Marcel / Paris + Prodigious / Paris + Allso / Paris
Client: Prime Video Category: Sonic Branding / Branded Audio
In Their Words
Agency: Amazon - XCM Internal Agency + The Monkeys, part of Accenture Song / Sydney
Client: Amazon Category: Broadcast / Series
You can buy a radio station
Agency: Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client: Loterías y Quinielas del Uruguay Category: Broadcast / Series
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Sound Design
Roller Radio Coaster
Agency: Niña / Buenos Aires
Client: Parque de la Costa Category: Broadcast / Single
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop Category: Innovation / Use of Media in Radio & Audio
Bad Advice Happens to Good South Africans
Agency: The Odd Number / Johannesburg + Aquanote Productions / Johannesburg
Client: Telesure Investment Holdings Category: Craft / Writing - Series
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez Category: Craft / Writing - Series
PUNCTUATION BREAKS
Agency: VML Manila / Makati + Hit Productions Inc. / Makati
Client: NESTLE PHILIPPINES Category: Craft / Writing - Series
Donate Siren
Agency: VML / Mexico City
Client: The Mexican Red Cross Category: Experiential Radio & Audio
Hello Christmas
Agency: The Monkeys, part of Accenture Song / Sydney + OMD Create Media Placement: OMD & OMD Create / Sydney + Herd MSL Production: OMD Create, Fullstop AI, Exit / Sydney
Client: Telstra Category: Experiential Radio & Audio
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola Category: Experiential Radio & Audio
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Experiential Radio & Audio
Award:
2024 Radio & Audio-First Best of Discipline Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Radio & Audio-First
Annual ID:
OS24_RA000G
Award:
2024 Radio & Audio-First Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Radio & Audio for Good
Annual ID:
OS24_RA003G
Award:
2024 Radio & Audio-First Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Radio & Audio
Annual ID:
OS24_RA001G
Award:
2024 Radio & Audio-First Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Custom Content
Annual ID:
OS24_RA002G
Award:
2024 Radio & Audio-First Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS24_RA006S
Award:
2024 Radio & Audio-First Silver Pencil
Agency:
DDB Budapest
Client:
Cinego
Title:
The Impossible Campus
Category:
Innovation / Use of Media in Radio & Audio
Annual ID:
OS24_RA007S
Award:
2024 Radio & Audio-First Silver Pencil
Agency:
DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Craft / Writing - Series
Annual ID:
OS24_RA005S
Award:
2024 Radio & Audio-First Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Radio & Audio
Annual ID:
OS24_RA004S
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client:
Mercedes-Benz France
Title:
The iconic playlist
Category:
Brand Partnerships
Annual ID:
OS24_RA011B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Radio & Audio for Good
Annual ID:
OS24_RA010B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
Niña / Buenos Aires
Client:
Parque de la Costa
Title:
Roller Radio Coaster
Category:
Craft / Casting
Annual ID:
OS24_RA013B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client:
Mondelez
Title:
Breathe Through It
Category:
Broadcast / Series
Annual ID:
OS24_RA008B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_RA009B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
Promise / Johannesburg
Client:
PPS
Title:
Finding the Forgotten Graduate
Category:
Craft / Writing - Series
Annual ID:
OS24_RA012B
Award:
2024 Radio & Audio-First Merit Award
Agency:
Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client:
The General Insurance
Title:
The Sound Studio
Category:
Brand Partnerships
Annual ID:
OS24_RA031M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Grey New York
Client:
Haleon
Title:
Access Codes
Category:
Radio & Audio for Good
Annual ID:
OS24_RA025M
Award:
2024 Radio & Audio-First Merit Award
Agency:
FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client:
Babyshop
Title:
Frequencies of Peace
Category:
Radio & Audio for Good
Annual ID:
OS24_RA026M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
DLRG
Title:
"Lesson for Life"
Category:
Radio & Audio for Good
Annual ID:
OS24_RA027M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Thinkerbell
Client:
Lifeline
Title:
Release Line
Category:
Radio & Audio for Good
Annual ID:
OS24_RA028M
Award:
2024 Radio & Audio-First Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Radio & Audio for Good
Annual ID:
OS24_RA029M
Award:
2024 Radio & Audio-First Merit Award
Agency:
DDB Budapest
Client:
Cinego
Title:
The Impossible Campus
Category:
Radio & Audio for Good
Annual ID:
OS24_RA030M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS24_RA037M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Pereira O'Dell / New York + MINI USA / Woodcliff Lake, NJ + Current Studios and Labs / Brooklyn, NY + The Craft Shop / Auckland
Client:
MINI
Title:
MINI-Logues
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS24_RA038M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Wieden+Kennedy / New York + Kraft Heinz Company + The Mayda Creative Co.
Client:
HEINZ
Title:
Black Kitchen Initiative
Category:
Online / Branded Podcast
Annual ID:
OS24_RA018M
Award:
2024 Radio & Audio-First Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client:
Mercedes-Benz France
Title:
The iconic playlist
Category:
Online / Branded Podcast
Annual ID:
OS24_RA019M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Niña / Buenos Aires
Client:
Parque de la Costa
Title:
Roller Radio Coaster
Category:
Innovation / Execution in Radio & Audio
Annual ID:
OS24_RA039M
Award:
2024 Radio & Audio-First Merit Award
Agency:
GSD&M / Austin, TX
Client:
Pizza Hut
Title:
Hold for Wings
Category:
Custom Content
Annual ID:
OS24_RA020M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Marcel / Paris + Prodigious / Paris + Allso / Paris
Client:
Prime Video
Title:
Ligue 1 Symphony
Category:
Sonic Branding / Branded Audio
Annual ID:
OS24_RA014M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Amazon - XCM Internal Agency + The Monkeys, part of Accenture Song / Sydney
Client:
Amazon
Title:
In Their Words
Category:
Broadcast / Series
Annual ID:
OS24_RA016M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client:
Loterías y Quinielas del Uruguay
Title:
You can buy a radio station
Category:
Broadcast / Series
Annual ID:
OS24_RA017M
Award:
2024 Radio & Audio-First Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Sound Design
Annual ID:
OS24_RA035M
Award:
2024 Radio & Audio-First Merit Award
Agency:
VML Canada
Client:
Canada Safety Council
Title:
Sleep Tracks
Category:
Craft / Sound Design
Annual ID:
OS24_RA036M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Niña / Buenos Aires
Client:
Parque de la Costa
Title:
Roller Radio Coaster
Category:
Broadcast / Single
Annual ID:
OS24_RA015M
Award:
2024 Radio & Audio-First Merit Award
Agency:
FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client:
Babyshop
Title:
Frequencies of Peace
Category:
Innovation / Use of Media in Radio & Audio
Annual ID:
OS24_RA040M
Award:
2024 Radio & Audio-First Merit Award
Agency:
The Odd Number / Johannesburg + Aquanote Productions / Johannesburg
Client:
Telesure Investment Holdings
Title:
Bad Advice Happens to Good South Africans
Category:
Craft / Writing - Series
Annual ID:
OS24_RA032M
Award:
2024 Radio & Audio-First Merit Award
Agency:
DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client:
Mondelez
Title:
Breathe Through It
Category:
Craft / Writing - Series
Annual ID:
OS24_RA033M
Award:
2024 Radio & Audio-First Merit Award
Agency:
VML Manila / Makati + Hit Productions Inc. / Makati
Client:
NESTLE PHILIPPINES
Title:
PUNCTUATION BREAKS
Category:
Craft / Writing - Series
Annual ID:
OS24_RA034M
Award:
2024 Radio & Audio-First Merit Award
Agency:
VML / Mexico City
Client:
The Mexican Red Cross
Title:
Donate Siren
Category:
Experiential Radio & Audio
Annual ID:
OS24_RA021M
Award:
2024 Radio & Audio-First Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + OMD Create Media Placement: OMD & OMD Create / Sydney + Herd MSL Production: OMD Create, Fullstop AI, Exit / Sydney
Client:
Telstra
Title:
Hello Christmas
Category:
Experiential Radio & Audio
Annual ID:
OS24_RA022M
Award:
2024 Radio & Audio-First Merit Award
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Experiential Radio & Audio
Annual ID:
OS24_RA023M