The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
4Dish Pot
Agency: GIGIL / Manila + Black Noise Machine (BNM Philippines) / Makati + Netflix / Makati
Client: Netflix Category: Experiential / In-person
PORTRAY: Fellowes Experience and Design Center
Agency: Showroom Experiential / Boston
Client: Fellowes Category: Experiential / In-person
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd. Category: Experiential / In-person
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate Category: Use of AI / Visuals
Hello Christmas
Agency: The Monkeys, part of Accenture Song / Sydney + OMD Create Media Placement: OMD & OMD Create / Sydney + Herd MSL Production: OMD Create, Fullstop AI, Exit / Sydney
Client: Telstra Category: Use of AI / Other
Award:
2024 Creative Use of Technology Merit Award
Agency:
GIGIL / Manila + Black Noise Machine (BNM Philippines) / Makati + Netflix / Makati
Client:
Netflix
Title:
4Dish Pot
Category:
Experiential / In-person
Annual ID:
OS24_CT032M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Showroom Experiential / Boston
Client:
Fellowes
Title:
PORTRAY: Fellowes Experience and Design Center
Category:
Experiential / In-person
Annual ID:
OS24_CT033M
Award:
2024 Creative Use of Technology Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Experiential / In-person
Annual ID:
OS24_CT034M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client:
Colgate
Title:
A Million Logos
Category:
Use of AI / Visuals
Annual ID:
OS24_CT026M