The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Best of Creative Effectiveness
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Creative Effectiveness / CSR
Morning After Island
Agency: Ogilvy Honduras
Client: GE PAE Category: Creative Effectiveness / Non-Profit / Charity
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co Category: Single Region or Market / Consumer / Brand
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Creative Effectiveness / CSR
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Brand Partnerships
Last Performance
Agency: Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client: Partners Life Category: Brand Partnerships
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand
Sweethearts Situationships
Agency: Tombras
Client: Sweethearts Category: Creative Effectiveness / Consumer / Brand
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Creative Effectiveness / CSR
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Creative Effectiveness / Non-Profit / Charity
Self Love Bouquet
Agency: GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Single Region or Market / Consumer / Brand
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Creative Effectiveness / Consumer / Brand
Oreo #BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez India Foods Private Limited + Wavemaker India
Client: Oreo Category: Creative Effectiveness / Consumer / Brand
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: Creative Effectiveness / B2B Communications
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health Category: Creative Effectiveness / CSR
Aéroport Paris - Anne de Gaulle
Agency: Havas Paris / Paris
Client: Fondation Anne de Gaulle Category: Creative Effectiveness / Non-Profit / Charity
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Creative Effectiveness / Non-Profit / Charity
Rights against the Right
Agency: Jung von Matt AG / Hamburg
Client: Laut gegen Nazis e.V. Category: Creative Effectiveness / Non-Profit / Charity
The Body Bag For Her
Agency: Aura Freedom / Toronto + Forsman & Bodenfors Canada + Veritas Communications / Toronto
Client: Aura Freedom Category: Creative Effectiveness / Non-Profit / Charity
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Creative Effectiveness / Non-Profit / Charity
The unavailable drop
Agency: Seed / Almaty
Client: The Teplo Foundation Category: Creative Effectiveness / Non-Profit / Charity
The Homecoming
Agency: Leo Burnett Dubai / Dubai
Client: Home Centre Category: Multi-Region or Market / CSR
0,0 Barriers
Agency: LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client: Heineken Category: Brand Partnerships
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Brand Partnerships
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona Category: Brand Partnerships
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA Category: Brand Partnerships
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + P57 / Chicago + Street Factory Media / Minneapolis
Client: Philadelphia Cream Cheese - The Kraft Heinz Company Category: Brand Partnerships
Corona Extra Lime
Agency: DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona Category: Single Region or Market / Consumer / Brand
It Starts with a Swipe
Agency: Mischief @ No Fixed Address / Brooklyn + Tinder + Biscuit Filmworks
Client: Tinder Category: Single Region or Market / Consumer / Brand
Last Performance
Agency: Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client: Partners Life Category: Single Region or Market / Consumer / Brand
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + P57 / Chicago
Client: Philadelphia Cream Cheese - The Kraft Heinz Company Category: Single Region or Market / Consumer / Brand
Trending 2 Table
Agency: FCB Canada / Toronto + Voilà / Toronto
Client: Voila Category: Single Region or Market / Consumer / Brand
Tubi Takes Viewers Down the Rabbit Hole
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi + Strike Anywhere + MJZ
Client: Tubi Category: Single Region or Market / Consumer / Brand
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Single Region or Market / Consumer / Brand
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Creative Effectiveness / Consumer / Brand
The Silent Night
Agency: Special / Wellington + Special / Auckland + Wellington City Mission / Wellington + OMD / Wellington
Client: Wellington City Mission Category: Single Region or Market / Non-Profit / Charity
Award:
2024 Creative Effectiveness Best of Discipline Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Best of Creative Effectiveness
Annual ID:
OS24_CE000G
Award:
2024 Creative Effectiveness Gold Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE001G
Award:
2024 Creative Effectiveness Gold Pencil
Agency:
Ogilvy Honduras
Client:
GE PAE
Title:
Morning After Island
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE002G
Award:
2024 Creative Effectiveness Gold Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co
Title:
FitChix
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE003G
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE006S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Brand Partnerships
Annual ID:
OS24_CE007S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Annual ID:
OS24_CE008S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE004S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
Tombras
Client:
Sweethearts
Title:
Sweethearts Situationships
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE005S
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE012B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE013B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
Self Love Bouquet
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE015B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE009B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Ogilvy / Madrid
Client:
Suchard
Title:
Life Is
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE010B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Leo Burnett India / Mumbai + Mondelez India Foods Private Limited + Wavemaker India
Client:
Oreo
Title:
Oreo #BringBack2011
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE011B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
Creative Effectiveness / B2B Communications
Annual ID:
OS24_CE014B
Award:
2024 Creative Effectiveness Merit Award
Agency:
Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE018M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE019M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Havas Paris / Paris
Client:
Fondation Anne de Gaulle
Title:
Aéroport Paris - Anne de Gaulle
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE020M
Award:
2024 Creative Effectiveness Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE021M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Laut gegen Nazis e.V.
Title:
Rights against the Right
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE022M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Aura Freedom / Toronto + Forsman & Bodenfors Canada + Veritas Communications / Toronto
Client:
Aura Freedom
Title:
The Body Bag For Her
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE023M
Award:
2024 Creative Effectiveness Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE024M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Seed / Almaty
Client:
The Teplo Foundation
Title:
The unavailable drop
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE025M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Leo Burnett Dubai / Dubai
Client:
Home Centre
Title:
The Homecoming
Category:
Multi-Region or Market / CSR
Annual ID:
OS24_CE034M
Award:
2024 Creative Effectiveness Merit Award
Agency:
LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
0,0 Barriers
Category:
Brand Partnerships
Annual ID:
OS24_CE035M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Brand Partnerships
Annual ID:
OS24_CE036M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Brand Partnerships
Annual ID:
OS24_CE037M
Award:
2024 Creative Effectiveness Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Brand Partnerships
Annual ID:
OS24_CE038M
Award:
2024 Creative Effectiveness Merit Award
Agency:
GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + P57 / Chicago + Street Factory Media / Minneapolis
Client:
Philadelphia Cream Cheese - The Kraft Heinz Company
Title:
The Tax Free Bagel
Category:
Brand Partnerships
Annual ID:
OS24_CE039M
Award:
2024 Creative Effectiveness Merit Award
Agency:
DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE026M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Tinder + Biscuit Filmworks
Client:
Tinder
Title:
It Starts with a Swipe
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE027M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client:
Partners Life
Title:
Last Performance
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE028M
Award:
2024 Creative Effectiveness Merit Award
Agency:
GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + P57 / Chicago
Client:
Philadelphia Cream Cheese - The Kraft Heinz Company
Title:
The Tax Free Bagel
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE029M
Award:
2024 Creative Effectiveness Merit Award
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE030M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Tubi + Strike Anywhere + MJZ
Client:
Tubi
Title:
Tubi Takes Viewers Down the Rabbit Hole
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE031M
Award:
2024 Creative Effectiveness Merit Award
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE032M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE016M
Award:
2024 Creative Effectiveness Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE017M