The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Creative Use of Data
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Creative Use of Data
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois Category: Creative Use of Data
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Creative Use of Data
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Creative Use of Data
WRAPPED OR IT DIDN’T HAPPEN
Agency: Spotify In-House / New York + Active Theory / New York City + Hornet / New York City + LFR Productions / New York
Client: Spotify Category: Creative Use of Data
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Creative Use of Data
Mapping the Tumor 2.0
Agency: Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client: Astra Zeneca & Merck Category: Creative Use of Data
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Creative Use of Data
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Creative Use of Data
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Creative Use of Data
The Greatest Guide to Jochos & Burgers
Agency: Vector B McCann / Mexico City + Performance Art / Toronto
Client: Grupo Bimbo Category: Creative Use of Data
25 Years in Search
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Creative Use of Data
Pinterest Predicts
Agency: Pinterest House of Creative + BUCK
Client: Pinterest Category: Creative Use of Data
Award:
2024 Health & Wellness Gold Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Creative Use of Data
Annual ID:
OS24_HW002G
Award:
2024 Interactive & Mobile Craft Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Creative Use of Data
Annual ID:
OS24_IC003G
Award:
2024 Interactive & Mobile Craft Gold Pencil
Agency:
GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Creative Use of Data
Annual ID:
OS24_IC004G
Award:
2024 Pharma Gold Pencil
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Creative Use of Data
Annual ID:
OS24_PH002G
Award:
2024 Creative Use of Technology Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Creative Use of Data
Annual ID:
OS24_CT006S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Spotify In-House / New York + Active Theory / New York City + Hornet / New York City + LFR Productions / New York
Client:
Spotify
Title:
WRAPPED OR IT DIDN’T HAPPEN
Category:
Creative Use of Data
Annual ID:
OS24_BS008S
Award:
2024 Health & Wellness Bronze Pencil
Agency:
VML Argentina
Client:
Asdra
Title:
Promises Syndrome
Category:
Creative Use of Data
Annual ID:
OS24_HW020B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Creative Use of Data
Annual ID:
OS24_IC009B
Award:
2024 Pharma Bronze Pencil
Agency:
Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client:
Astra Zeneca & Merck
Title:
Mapping the Tumor 2.0
Category:
Creative Use of Data
Annual ID:
OS24_PH013B
Award:
2024 Health & Wellness Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Creative Use of Data
Annual ID:
OS24_HW037M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Creative Use of Data
Annual ID:
OS24_IC018M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Creative Use of Data
Annual ID:
OS24_IC019M
Award:
2024 Creative Use of Technology Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Creative Use of Data
Annual ID:
OS24_CT038M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Creative Use of Data
Annual ID:
OS24_CT039M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Creative Use of Data
Annual ID:
OS24_CT040M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Vector B McCann / Mexico City + Performance Art / Toronto
Client:
Grupo Bimbo
Title:
The Greatest Guide to Jochos & Burgers
Category:
Creative Use of Data
Annual ID:
OS24_CT041M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
25 Years in Search
Category:
Creative Use of Data
Annual ID:
OS24_BS026M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Pinterest House of Creative + BUCK
Client:
Pinterest
Title:
Pinterest Predicts
Category:
Creative Use of Data
Annual ID:
OS24_BS027M