The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Oatly in Paris
Agency: Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client: Oatly Category: Craft / Printing & Production
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Customer Experience / CX
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta Category: Innovation / Execution in Out of Home
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Innovation / Execution in Out of Home
This is Magic
Agency: Dentsu Creative Chicago
Client: Disney Category: TV, VOD, & Online / Varying Length Series
What the Football
Agency: Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client: Nike Category: TV, VOD, & Online / Varying Length Series
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Innovation / New Ideas in Direct Marketing
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Innovation / New Ideas in Direct Marketing
Dogg in tha Box
Agency: TBWA\Chiat\Day LA / Los Angeles + Jack In The Box
Client: Jack in the Box Category: Events / In-Person
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC Category: Events / In-Person
Silver Pride
Agency: BETC Paris + GUM / Paris + General Pop / Paris
Client: Misterb&b Category: Events / In-Person
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Events / In-Person
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Events / In-Person
#JoyOfGettingOlder Campaign
Agency: HeimatTBWA\ Germany
Client: Zurich Insurance Category: Integrated / Omnichannel Campaign
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Integrated / Omnichannel Campaign
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama Category: Digital Design
Redesigning for E-nclusion
Agency: Fahrenheit DDB / Lima + Quechua Films / Lima
Client: Plaza Vea Category: Digital Design
The Greatest Guide to Jochos & Burgers
Agency: Vector B McCann / Mexico City + Performance Art / Toronto
Client: Grupo Bimbo Category: Digital Design
Ready Player Mom
Agency: MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo
Client: Enterogermina/Sanofi Category: Events / Virtual
Splash Spots
Agency: Zulu Alpha Kilo + Street Lab
Client: Street Labs Category: Innovation / Execution in Design
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Interactive, Online, & Mobile
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Use of Media in Interactive, Online, & Mobile
What the Football
Agency: Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client: Nike Category: Short Form Video / Series / Episodic
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Newspaper / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Newspaper / Series
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Newspaper / Series
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Newspaper / Series
Love beats allergies
Agency: AMVBBDO / London
Client: Mars Petcare/Sheba Category: Newspaper / Series
Our Flame Lasts a Lifetime
Agency: Ogilvy New York / New York + Ogilvy / London
Client: Zippo Category: Newspaper / Series
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Digital & Online / Websites & Mobile
Extinction Days
Agency: &Co. / NoA / Copenhagen + NoA Ignite / Copenhagen + Bold Scandinavia NoA / Copenhagen
Client: WWF Denmark Category: Digital & Online / Websites & Mobile
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Digital & Online / Websites & Mobile
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: Digital & Online / Websites & Mobile
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop Category: Radio & Audio for Good
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Radio & Audio for Good
Audi 0.03 seconds commercial
Agency: Ogilvy Shanghai / Shanghai + SAIC Audi / Shanghai + Boxcutter LImited / Auckland + Zhenguan Film / Shanghai
Client: SAIC Audi Category: Innovation / Use of Media in Film
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Use of Media in Film
Hair Hair Everywhere
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client: Procter & Gamble Category: Innovation / Use of Media in Film
Heinz Slow This Ad
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Innovation / Use of Media in Film
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: Innovation / Use of Media in Film
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Innovation / Use of Media in Film
Award:
2024 Out of Home Merit Award
Agency:
Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client:
Oatly
Title:
Oatly in Paris
Category:
Craft / Printing & Production
Annual ID:
OS24_OH107M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Customer Experience / CX
Annual ID:
OS24_IN036M
Award:
2024 Out of Home Merit Award
Agency:
BBDO / New York + Kaleida + Method Studios / New York
Client:
Meta
Title:
A Rip In Reality
Category:
Innovation / Execution in Out of Home
Annual ID:
OS24_OH112M
Award:
2024 Out of Home Merit Award
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / Execution in Out of Home
Annual ID:
OS24_OH113M
Award:
2024 Film & Video Merit Award
Agency:
Dentsu Creative Chicago
Client:
Disney
Title:
This is Magic
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS24_FI081M
Award:
2024 Film & Video Merit Award
Agency:
Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client:
Nike
Title:
What the Football
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS24_FI082M
Award:
2024 Direct Marketing Merit Award
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Innovation / New Ideas in Direct Marketing
Annual ID:
OS24_DM122M
Award:
2024 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Innovation / New Ideas in Direct Marketing
Annual ID:
OS24_DM123M
Award:
2024 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day LA / Los Angeles + Jack In The Box
Client:
Jack in the Box
Title:
Dogg in tha Box
Category:
Events / In-Person
Annual ID:
OS24_EX041M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Events / In-Person
Annual ID:
OS24_EX042M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BETC Paris + GUM / Paris + General Pop / Paris
Client:
Misterb&b
Title:
Silver Pride
Category:
Events / In-Person
Annual ID:
OS24_EX043M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Events / In-Person
Annual ID:
OS24_EX044M
Award:
2024 Experiential & Immersive Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Events / In-Person
Annual ID:
OS24_EX045M
Award:
2024 Health & Wellness Merit Award
Agency:
HeimatTBWA\ Germany
Client:
Zurich Insurance
Title:
#JoyOfGettingOlder Campaign
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW071M
Award:
2024 Health & Wellness Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW072M
Award:
2024 Design Merit Award
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA DESKTOP ADS
Category:
Digital Design
Annual ID:
OS24_DE100M
Award:
2024 Design Merit Award
Agency:
Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Digital Design
Annual ID:
OS24_DE101M
Award:
2024 Design Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Digital Design
Annual ID:
OS24_DE102M
Award:
2024 Design Merit Award
Agency:
Fahrenheit DDB / Lima + Quechua Films / Lima
Client:
Plaza Vea
Title:
Redesigning for E-nclusion
Category:
Digital Design
Annual ID:
OS24_DE103M
Award:
2024 Design Merit Award
Agency:
R/GA EMEA
Client:
Moncler
Title:
The Art of Explorers
Category:
Digital Design
Annual ID:
OS24_DE104M
Award:
2024 Design Merit Award
Agency:
Vector B McCann / Mexico City + Performance Art / Toronto
Client:
Grupo Bimbo
Title:
The Greatest Guide to Jochos & Burgers
Category:
Digital Design
Annual ID:
OS24_DE105M
Award:
2024 Experiential & Immersive Merit Award
Agency:
MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo
Client:
Enterogermina/Sanofi
Title:
Ready Player Mom
Category:
Events / Virtual
Annual ID:
OS24_EX046M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Vaseline
Title:
SKINS FOR SKIN
Category:
Events / Virtual
Annual ID:
OS24_EX047M
Award:
2024 Design Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Innovation / Execution in Design
Annual ID:
OS24_DE161M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN068M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN069M
Award:
2024 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client:
Nike
Title:
What the Football
Category:
Short Form Video / Series / Episodic
Annual ID:
OS24_BE035M
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Newspaper / Series
Annual ID:
OS24_PT028M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Newspaper / Series
Annual ID:
OS24_PT029M
Award:
2024 Print & Promotional Merit Award
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Newspaper / Series
Annual ID:
OS24_PT030M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Series
Annual ID:
OS24_PT031M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / New York
Client:
Burger King
Title:
Late Breakfast
Category:
Newspaper / Series
Annual ID:
OS24_PT032M
Award:
2024 Print & Promotional Merit Award
Agency:
AMVBBDO / London
Client:
Mars Petcare/Sheba
Title:
Love beats allergies
Category:
Newspaper / Series
Annual ID:
OS24_PT033M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy New York / New York + Ogilvy / London
Client:
Zippo
Title:
Our Flame Lasts a Lifetime
Category:
Newspaper / Series
Annual ID:
OS24_PT034M
Award:
2024 Direct Marketing Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM066M
Award:
2024 Direct Marketing Merit Award
Agency:
&Co. / NoA / Copenhagen + NoA Ignite / Copenhagen + Bold Scandinavia NoA / Copenhagen
Client:
WWF Denmark
Title:
Extinction Days
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM067M
Award:
2024 Direct Marketing Merit Award
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM068M
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM069M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Grey New York
Client:
Haleon
Title:
Access Codes
Category:
Radio & Audio for Good
Annual ID:
OS24_RA025M
Award:
2024 Radio & Audio-First Merit Award
Agency:
FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client:
Babyshop
Title:
Frequencies of Peace
Category:
Radio & Audio for Good
Annual ID:
OS24_RA026M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
DLRG
Title:
"Lesson for Life"
Category:
Radio & Audio for Good
Annual ID:
OS24_RA027M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Thinkerbell
Client:
Lifeline
Title:
Release Line
Category:
Radio & Audio for Good
Annual ID:
OS24_RA028M
Award:
2024 Radio & Audio-First Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Radio & Audio for Good
Annual ID:
OS24_RA029M
Award:
2024 Radio & Audio-First Merit Award
Agency:
DDB Budapest
Client:
Cinego
Title:
The Impossible Campus
Category:
Radio & Audio for Good
Annual ID:
OS24_RA030M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Shanghai / Shanghai + SAIC Audi / Shanghai + Boxcutter LImited / Auckland + Zhenguan Film / Shanghai
Client:
SAIC Audi
Title:
Audi 0.03 seconds commercial
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI131M
Award:
2024 Film & Video Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI132M
Award:
2024 Film & Video Merit Award
Agency:
Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client:
Procter & Gamble
Title:
Hair Hair Everywhere
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI133M
Award:
2024 Film & Video Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Slow This Ad
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI134M
Award:
2024 Film & Video Merit Award
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI135M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI136M