The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
New Year's Eve Robbery
Agency: CYW / Madrid + Hijos de Rivera / Estrella Galicia / A Coruña + Netflix / Madrid
Client: Netflix + Hijos de Rivera / Estrella Galicia Category: Innovation / Use of Media in Film
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / Use of Media in Film
Sans Émission
Agency: VML Canada
Client: Volkswagen Canada Category: Innovation / Use of Media in Film
Love Language
Agency: Duolingo / Pittsburgh + Peacock / New York
Client: Duolingo Category: Social Media
MiO Energy: Crash Coverage
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + ABMC
Client: Kraft Heinz - MiO Category: Social Media
Search Moist
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client: Kraft Heinz - Mayo Category: Social Media
The Most Searched Songwriter
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Social Media
High Stakes Beer Ad
Agency: Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client: Molson Coors Category: Innovation / New Ideas in Film
TransfHerMarkt
Agency: MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client: AB InBev / Cerveza Aguila Category: Online Advertising / Native Ads
Cancer Before Cancer
Agency: Agosto Music & Sound Craft / Lima + Fahrenheit DDB / Lima + Rebeca Producciones / Lima + Fundación Peruana Cáncer / Lima
Client: Fundación Peruana de Cáncer Category: Use of Licensed Music
Heal The Future
Agency: Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Use of Licensed Music
OLYMPICS - ALL THE SHINE
Agency: TV GLOBO / Rio de Janeiro + HODC GLOBO / Rio de Janeiro + PROMO TV GLOBO / Rio de Janeiro
Client: TV GLOBO Category: Use of Licensed Music
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Use of Licensed Music
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Print & Promotional for Good
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Print & Promotional for Good
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Print & Promotional for Good
The Chat
Agency: BMB / London + Breast Cancer Now / London
Client: Breast Cancer Now Category: Use of Drama
Self Love Bouquet
Agency: GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Brand-Side / External Agency Collaboration
Aéroport Paris - Anne de Gaulle
Agency: Havas Paris / Paris
Client: Fondation Anne de Gaulle Category: Creative Effectiveness / Non-Profit / Charity
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Creative Effectiveness / Non-Profit / Charity
Rights against the Right
Agency: Jung von Matt AG / Hamburg
Client: Laut gegen Nazis e.V. Category: Creative Effectiveness / Non-Profit / Charity
The Body Bag For Her
Agency: Aura Freedom / Toronto + Forsman & Bodenfors Canada + Veritas Communications / Toronto
Client: Aura Freedom Category: Creative Effectiveness / Non-Profit / Charity
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Creative Effectiveness / Non-Profit / Charity
The unavailable drop
Agency: Seed / Almaty
Client: The Teplo Foundation Category: Creative Effectiveness / Non-Profit / Charity
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health Category: Online & Mobile
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Content at the Speed of Culture
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Content at the Speed of Culture
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Content at the Speed of Culture
On With the Show
Agency: Apple Marcom + Biscuit Filmworks
Client: Apple Category: Content at the Speed of Culture
Recycled Ads
Agency: TBWA\ Hunt Lascaris / Johannesburg + Giant Films / Cape Town + Strangelove / Cape Town + Sterling Sound / Johannesburg
Client: City Lodge Hotels Category: Content at the Speed of Culture
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Content at the Speed of Culture
Trafficking Incorporated
Agency: Åkestam Holst NoA / Stockholm
Client: Talita Category: Content at the Speed of Culture
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Craft / Art Direction
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Craft / Art Direction
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Craft / Art Direction
VIDEO VINYL
Agency: Ogilvy Singapore / Singapore
Client: The Coca-Cola Company / Coke Studio Category: Craft / Art Direction
LIVEBRATOR
Agency: BBDO Nordics / Stockholm + Alster / Stockholm + HOUSE Agency / Stockholm
Client: RFSU Category: Spatial Design / Experiential & Immersive
The Autism Journey
Agency: Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo
Client: Vivo Category: Spatial Design / Experiential & Immersive
The Female Field
Agency: Havas Middle East / Dubai + Adidas / Dubai
Client: adidas Category: Spatial Design / Experiential & Immersive
What Makes You Bleed?
Agency: Leo Burnett Australia / Sydney + National Gallery of Victoria / Melbourne + Prodigious / Sydney + Massive Music / Sydney
Client: National Gallery of Victoria Category: Spatial Design / Experiential & Immersive
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Use of Technology
PERFECT DAYS official movie site
Agency: mount inc. / Tokyo + DENTSU INC. / Tokyo + ETUDE LLP. / Tokyo
Client: PERFECT DAYS/MASTER MIND Category: Websites / Desktop & Responsive
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Websites / Desktop & Responsive
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings Category: Visual Effects / Single
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Visual Effects / Single
Goat Glider
Agency: Untold Studios / London x Los Angles + VCCP / London + Rogue / London
Client: Virgin Media Category: Visual Effects / Single
Progress is Unstoppable
Agency: Uncommon Creative Studio / London + RASCAL / London
Client: Formula E Category: Visual Effects / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Visual Effects / Single
Award:
2024 Film & Video Merit Award
Agency:
CYW / Madrid + Hijos de Rivera / Estrella Galicia / A Coruña + Netflix / Madrid
Client:
Netflix + Hijos de Rivera / Estrella Galicia
Title:
New Year's Eve Robbery
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI137M
Award:
2024 Film & Video Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI138M
Award:
2024 Film & Video Merit Award
Agency:
VML Canada
Client:
Volkswagen Canada
Title:
Sans Émission
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI139M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh + Peacock / New York
Client:
Duolingo
Title:
Love Language
Category:
Social Media
Annual ID:
OS24_BS036M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + ABMC
Client:
Kraft Heinz - MiO
Title:
MiO Energy: Crash Coverage
Category:
Social Media
Annual ID:
OS24_BS037M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz - Mayo
Title:
Search Moist
Category:
Social Media
Annual ID:
OS24_BS038M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched Songwriter
Category:
Social Media
Annual ID:
OS24_BS039M
Award:
2024 Film & Video Merit Award
Agency:
Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client:
Molson Coors
Title:
High Stakes Beer Ad
Category:
Innovation / New Ideas in Film
Annual ID:
OS24_FI128M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
TransfHerMarkt
Category:
Online Advertising / Native Ads
Annual ID:
OS24_IN040M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Agosto Music & Sound Craft / Lima + Fahrenheit DDB / Lima + Rebeca Producciones / Lima + Fundación Peruana Cáncer / Lima
Client:
Fundación Peruana de Cáncer
Title:
Cancer Before Cancer
Category:
Use of Licensed Music
Annual ID:
OS24_MS025M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
Heal The Future
Category:
Use of Licensed Music
Annual ID:
OS24_MS026M
Award:
2024 Music & Sound Craft Merit Award
Agency:
TV GLOBO / Rio de Janeiro + HODC GLOBO / Rio de Janeiro + PROMO TV GLOBO / Rio de Janeiro
Client:
TV GLOBO
Title:
OLYMPICS - ALL THE SHINE
Category:
Use of Licensed Music
Annual ID:
OS24_MS027M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Relax, it's iPhone
Category:
Use of Licensed Music
Annual ID:
OS24_MS028M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Use of Licensed Music
Annual ID:
OS24_MS029M
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Print & Promotional for Good
Annual ID:
OS24_PT067M
Award:
2024 Print & Promotional Merit Award
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Print & Promotional for Good
Annual ID:
OS24_PT068M
Award:
2024 Print & Promotional Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Print & Promotional for Good
Annual ID:
OS24_PT069M
Award:
2024 Print & Promotional Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Print & Promotional for Good
Annual ID:
OS24_PT070M
Award:
2024 Social Media Merit Award
Agency:
BMB / London + Breast Cancer Now / London
Client:
Breast Cancer Now
Title:
The Chat
Category:
Use of Drama
Annual ID:
OS24_SM115M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
Self Love Bouquet
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS24_BS044M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Havas Paris / Paris
Client:
Fondation Anne de Gaulle
Title:
Aéroport Paris - Anne de Gaulle
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE020M
Award:
2024 Creative Effectiveness Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE021M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Laut gegen Nazis e.V.
Title:
Rights against the Right
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE022M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Aura Freedom / Toronto + Forsman & Bodenfors Canada + Veritas Communications / Toronto
Client:
Aura Freedom
Title:
The Body Bag For Her
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE023M
Award:
2024 Creative Effectiveness Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE024M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Seed / Almaty
Client:
The Teplo Foundation
Title:
The unavailable drop
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE025M
Award:
2024 Pharma Merit Award
Agency:
Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Online & Mobile
Annual ID:
OS24_PH030M
Award:
2024 Cultural Driver Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Content at the Speed of Culture
Annual ID:
OS24_CD028M
Award:
2024 Cultural Driver Merit Award
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Content at the Speed of Culture
Annual ID:
OS24_CD029M
Award:
2024 Cultural Driver Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Content at the Speed of Culture
Annual ID:
OS24_CD030M
Award:
2024 Cultural Driver Merit Award
Agency:
Apple Marcom + Biscuit Filmworks
Client:
Apple
Title:
On With the Show
Category:
Content at the Speed of Culture
Annual ID:
OS24_CD031M
Award:
2024 Cultural Driver Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Giant Films / Cape Town + Strangelove / Cape Town + Sterling Sound / Johannesburg
Client:
City Lodge Hotels
Title:
Recycled Ads
Category:
Content at the Speed of Culture
Annual ID:
OS24_CD032M
Award:
2024 Cultural Driver Merit Award
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Content at the Speed of Culture
Annual ID:
OS24_CD033M
Award:
2024 Cultural Driver Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Talita
Title:
Trafficking Incorporated
Category:
Content at the Speed of Culture
Annual ID:
OS24_CD034M
Award:
2024 Branded Entertainment Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Craft / Art Direction
Annual ID:
OS24_BE083M
Award:
2024 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Craft / Art Direction
Annual ID:
OS24_BE084M
Award:
2024 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Craft / Art Direction
Annual ID:
OS24_BE085M
Award:
2024 Branded Entertainment Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Coca-Cola Company / Coke Studio
Title:
VIDEO VINYL
Category:
Craft / Art Direction
Annual ID:
OS24_BE086M
Award:
2024 Design Merit Award
Agency:
BBDO Nordics / Stockholm + Alster / Stockholm + HOUSE Agency / Stockholm
Client:
RFSU
Title:
LIVEBRATOR
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS24_DE115M
Award:
2024 Design Merit Award
Agency:
Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo
Client:
Vivo
Title:
The Autism Journey
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS24_DE116M
Award:
2024 Design Merit Award
Agency:
Havas Middle East / Dubai + Adidas / Dubai
Client:
adidas
Title:
The Female Field
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS24_DE117M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Australia / Sydney + National Gallery of Victoria / Melbourne + Prodigious / Sydney + Massive Music / Sydney
Client:
National Gallery of Victoria
Title:
What Makes You Bleed?
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS24_DE118M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Use of Technology
Annual ID:
OS24_MI118M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
mount inc. / Tokyo + DENTSU INC. / Tokyo + ETUDE LLP. / Tokyo
Client:
PERFECT DAYS/MASTER MIND
Title:
PERFECT DAYS official movie site
Category:
Websites / Desktop & Responsive
Annual ID:
OS24_IN026M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Websites / Desktop & Responsive
Annual ID:
OS24_IN027M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
SIX inc. / Tokyo + good design company / Tokyo
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Visual Effects / Single
Annual ID:
OS24_MI086M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Visual Effects / Single
Annual ID:
OS24_MI087M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Untold Studios / London x Los Angles + VCCP / London + Rogue / London
Client:
Virgin Media
Title:
Goat Glider
Category:
Visual Effects / Single
Annual ID:
OS24_MI088M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + RASCAL / London
Client:
Formula E
Title:
Progress is Unstoppable
Category:
Visual Effects / Single
Annual ID:
OS24_MI089M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Visual Effects / Single
Annual ID:
OS24_MI090M