The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Technology
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Craft / Art Direction
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Production Design
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Production Design
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Brand Partnerships
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Use of Media in Branded Entertainment
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Creative Effectiveness / CSR
Joaquin's First School Shooting
Agency: BCW + Change the Ref
Client: Change the Ref Category: Public Relations for Good
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Digital & Online
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Events / In-Person
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Integrated / Omnichannel Campaign
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Full Length Video / Single
World Cup delivery
Agency: GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client: Delivery Hero/ PedidosYa Category: Innovation / Use of Media in Interactive, Online, & Mobile
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Newspaper / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Newspaper / Series
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Digital & Online / Websites & Mobile
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Radio & Audio for Good
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Innovation / Use of Media in Film
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Innovation / New Ideas in Film
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Innovation / New Ideas in Film
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Online Advertising / Native Ads
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Lime Studios
Client: Apple Category: Use of Licensed Music
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Print & Promotional for Good
Morning After Island
Agency: Ogilvy Honduras
Client: GE PAE Category: Creative Effectiveness / Non-Profit / Charity
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Online & Mobile
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Craft / Art Direction
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Use of Technology
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide Category: User-Generated Content (UGC)
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch Category: Brand Partnerships
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Brand Partnerships
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Film & Video for Good
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Influencer Marketing / Use of Celebrity
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove Category: Influencer Marketing / Use of Celebrity
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Influencer Marketing / Use of Celebrity
Ballroom in Focus
Agency: Google Arts and Culture / Paris + Ballroom Throwbacks / Easton + Destination Tomorrow / Bronx + Google Brand Studio / San Francisco
Client: Google Arts and Culture + Destination Tomorrow Category: Campaigns for Good
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Experiential & Immersive
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft Category: Innovation / New Ideas in Design
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Innovation / New Ideas in Design
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Innovation / New Ideas in IP & Product Design
Bar Experience
Agency: LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client: Heineken Category: B2B Communications
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Community Building
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Immersive Spaces
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Creative Use of Data
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Products for Good
Award:
2024 Creative Use of Technology Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Technology
Annual ID:
OS24_CT003G
Award:
2024 Health & Wellness Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Film
Annual ID:
OS24_HW001G
Award:
2024 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Annual ID:
OS24_DE012G
Award:
2024 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Craft / Art Direction
Annual ID:
OS24_DE013G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Production Design
Annual ID:
OS24_MI010G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Production Design
Annual ID:
OS24_MI011G
Award:
2024 Direct Marketing Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Brand Partnerships
Annual ID:
OS24_DM009G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS24_BE010G
Award:
2024 Out of Home Gold Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Craft / Art Direction
Annual ID:
OS24_OH011G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
Film & Video
Annual ID:
OS24_BS003G
Award:
2024 Creative Effectiveness Gold Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE001G
Award:
2024 Public Relations Gold Pencil
Agency:
BCW + Change the Ref
Client:
Change the Ref
Title:
Joaquin's First School Shooting
Category:
Public Relations for Good
Annual ID:
OS24_PR007G
Award:
2024 Public Relations Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Digital & Online
Annual ID:
OS24_PR002G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Events / In-Person
Annual ID:
OS24_EX002G
Award:
2024 Health & Wellness Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW006G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Full Length Video / Single
Annual ID:
OS24_BE005G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client:
Delivery Hero/ PedidosYa
Title:
World Cup delivery
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN008G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Newspaper / Series
Annual ID:
OS24_PT001G
Award:
2024 Print & Promotional Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Newspaper / Series
Annual ID:
OS24_PT003G
Award:
2024 Direct Marketing Gold Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM003G
Award:
2024 Radio & Audio-First Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Radio & Audio for Good
Annual ID:
OS24_RA003G
Award:
2024 Film & Video Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI011G
Award:
2024 Film & Video Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Innovation / New Ideas in Film
Annual ID:
OS24_FI001G
Award:
2024 Film & Video Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Innovation / New Ideas in Film
Annual ID:
OS24_FI010G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Online Advertising / Native Ads
Annual ID:
OS24_IN003G
Award:
2024 Music & Sound Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Lime Studios
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Licensed Music
Annual ID:
OS24_MS002G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Print & Promotional for Good
Annual ID:
OS24_PT008G
Award:
2024 Creative Effectiveness Gold Pencil
Agency:
Ogilvy Honduras
Client:
GE PAE
Title:
Morning After Island
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE002G
Award:
2024 Pharma Gold Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Online & Mobile
Annual ID:
OS24_PH001G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Art Direction
Annual ID:
OS24_BE008G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Annual ID:
OS24_MI013G
Award:
2024 Film & Video Gold Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Annual ID:
OS24_FI006G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Brand Partnerships
Annual ID:
OS24_EX007G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Brand Partnerships
Annual ID:
OS24_EX008G
Award:
2024 Film & Video Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Film & Video for Good
Annual ID:
OS24_FI007G
Award:
2024 Social Media Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM006G
Award:
2024 Social Media Gold Pencil
Agency:
The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM007G
Award:
2024 Social Media Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM008G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Google Arts and Culture / Paris + Ballroom Throwbacks / Easton + Destination Tomorrow / Bronx + Google Brand Studio / San Francisco
Client:
Google Arts and Culture + Destination Tomorrow
Title:
Ballroom in Focus
Category:
Campaigns for Good
Annual ID:
OS24_BS004G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Casting
Annual ID:
OS24_MI012G
Award:
2024 Design Gold Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Typography / Typeface Design
Annual ID:
OS24_DE003G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Experiential & Immersive
Annual ID:
OS24_EX012G
Award:
2024 Design Gold Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE015G
Award:
2024 Design Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE016G
Award:
2024 IP & Product Design Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP004G
Award:
2024 Public Relations Gold Pencil
Agency:
LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client:
Heineken
Title:
Bar Experience
Category:
B2B Communications
Annual ID:
OS24_PR006G
Award:
2024 Public Relations Gold Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Community Building
Annual ID:
OS24_PR003G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Immersive Spaces
Annual ID:
OS24_EX001G
Award:
2024 Health & Wellness Gold Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Creative Use of Data
Annual ID:
OS24_HW002G
Award:
2024 IP & Product Design Gold Pencil
Agency:
Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Products for Good
Annual ID:
OS24_IP003G
