The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Heaviest Jersey
Agency: LePub / São Paulo
Client: New Balance Category: Best of Interactive, Online & Mobile
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Execution in Interactive, Online, & Mobile
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Gaming / Online
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Creative Use of Data
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Online Community Platform
Bedtime Stories for Business People
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: City Lodge Hotels Category: Craft / Writing
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Animation
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Mobile Applications
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil Category: Use of Smart Devices & Voice Assistants
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Interactive & Mobile for Good
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Interactive & Mobile for Good
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola Category: Physical Product & Mobile Integration
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Online Community Platform
PLUG-INN FOR BUSINESS
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Online Community Platform
Heinz Insurance
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Heinz Category: Customer Experience / CX
THE MISSING REVIEW
Agency: Republica Havas / Miami
Client: AMIGOS FOR KIDS Category: Online Advertising / Native Ads
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA Category: Craft / Sound
Sleep with Rain
Agency: West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client: AT&T Business Category: B2B Communications
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2 Category: Craft / Use of Technology - AI
The Call Back Service
Agency: Special / New Zealand + Dentsu Creative Aotearoa / Auckland + RSA Films
Client: DB Breweries Category: Innovation / Use of Media in Interactive, Online, & Mobile
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Gaming / Online
Living Stories
Agency: Rethink / Toronto + Penguin Books Random House
Client: Penguin Books Random House Category: Use of Smart Devices & Voice Assistants
THE MISSING REVIEW
Agency: Republica Havas / Miami
Client: AMIGOS FOR KIDS Category: Interactive & Mobile for Good
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Creative Use of Data
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: Utility
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Customer Experience / CX
TouchBoards Discount
Agency: Africa Creative / Sao Paulo + Itaú Unibanco / Sao Paulo
Client: Itaú Category: Customer Experience / CX
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Brand Partnerships
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Commerce
TikTok Creator Configurator
Agency: INNOCEAN USA / Huntington Beach + Kia Motor America / Irvine
Client: Kia Motor America Category: Online Advertising / Native Ads
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / Execution in Interactive, Online, & Mobile
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Digital Installations / In-Person
Killabyte
Agency: Colenso BBDO / Auckland + Satellite / Auckland + SPUR / Auckland + BUCK / Sydney
Client: Spark New Zealand Category: Digital Installations / In-Person
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Mobile Applications
PLUG-INN FOR BUSINESS
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Mobile Applications
Award:
2025 Interactive, Online & Mobile Best of Discipline Pencil
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Best of Interactive, Online & Mobile
Annual ID:
OS25_IN000G
Award:
2025 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Creative Use of Data
Annual ID:
OS25_IN002G
Award:
2025 Interactive, Online & Mobile Gold Pencil
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Commerce
Annual ID:
OS25_IN003G
Award:
2025 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Animation
Annual ID:
OS25_IN005G
Award:
2025 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Interactive, Online, & Mobile
Annual ID:
OS25_IN008G
Award:
2025 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Technology
Annual ID:
OS25_IN006G
Award:
2025 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Annual ID:
OS25_IN007G
Award:
2025 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Annual ID:
OS25_IN004G
Award:
2025 Interactive, Online & Mobile Gold Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Gaming / Online
Annual ID:
OS25_IN001G
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Annual ID:
OS25_IN014S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Online Community Platform
Annual ID:
OS25_IN010S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Online Community Platform
Annual ID:
OS25_IN011S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client:
City Lodge Hotels
Title:
Bedtime Stories for Business People
Category:
Craft / Writing
Annual ID:
OS25_IN019S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Havas HOY / Mexico City
Client:
Volaris Airlines
Title:
W1ng Cod3s
Category:
Commerce
Annual ID:
OS25_IN015S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Animation
Annual ID:
OS25_IN018S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Mobile Applications
Annual ID:
OS25_IN009S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS25_IN012S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client:
LG Brasil
Title:
Menopause Mode
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS25_IN013S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Interactive & Mobile for Good
Annual ID:
OS25_IN016S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Interactive & Mobile for Good
Annual ID:
OS25_IN017S
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Physical Product & Mobile Integration
Annual ID:
OS25_IN025B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Online Community Platform
Annual ID:
OS25_IN021B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
Online Community Platform
Annual ID:
OS25_IN022B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client:
Heinz
Title:
Heinz Insurance
Category:
Customer Experience / CX
Annual ID:
OS25_IN020B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Republica Havas / Miami
Client:
AMIGOS FOR KIDS
Title:
THE MISSING REVIEW
Category:
Online Advertising / Native Ads
Annual ID:
OS25_IN023B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Sound
Annual ID:
OS25_IN029B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client:
AT&T Business
Title:
Sleep with Rain
Category:
B2B Communications
Annual ID:
OS25_IN027B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
VCCP / London + faith / London + Girl&Bear
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Craft / Use of Technology - AI
Annual ID:
OS25_IN030B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Special / New Zealand + Dentsu Creative Aotearoa / Auckland + RSA Films
Client:
DB Breweries
Title:
The Call Back Service
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS25_IN031B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Gaming / Online
Annual ID:
OS25_IN024B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Rethink / Toronto + Penguin Books Random House
Client:
Penguin Books Random House
Title:
Living Stories
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS25_IN026B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Republica Havas / Miami
Client:
AMIGOS FOR KIDS
Title:
THE MISSING REVIEW
Category:
Interactive & Mobile for Good
Annual ID:
OS25_IN028B
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Creative Use of Data
Annual ID:
OS25_IN051M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Leo Germany / Frankfurt am Main
Client:
Samsung
Title:
Galaxy Time
Category:
Creative Use of Data
Annual ID:
OS25_IN052M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
Utility
Annual ID:
OS25_IN040M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Customer Experience / CX
Annual ID:
OS25_IN041M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Customer Experience / CX
Annual ID:
OS25_IN042M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Africa Creative / Sao Paulo + Itaú Unibanco / Sao Paulo
Client:
Itaú
Title:
TouchBoards Discount
Category:
Customer Experience / CX
Annual ID:
OS25_IN043M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Brand Partnerships
Annual ID:
OS25_IN058M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
U up?
Category:
Commerce
Annual ID:
OS25_IN053M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Commerce
Annual ID:
OS25_IN054M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
DM9 / Sao Paulo
Client:
iFood
Title:
Audience Delivery
Category:
Commerce
Annual ID:
OS25_IN055M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
VML / Bogotá
Client:
Makro Supermarkets
Title:
Adscan
Category:
Commerce
Annual ID:
OS25_IN056M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
INNOCEAN USA / Huntington Beach + Kia Motor America / Irvine
Client:
Kia Motor America
Title:
TikTok Creator Configurator
Category:
Online Advertising / Native Ads
Annual ID:
OS25_IN044M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
OREO Menu
Category:
Online Advertising / Native Ads
Annual ID:
OS25_IN045M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Interactive, Online, & Mobile
Annual ID:
OS25_IN065M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Digital Installations / In-Person
Annual ID:
OS25_IN049M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Colenso BBDO / Auckland + Satellite / Auckland + SPUR / Auckland + BUCK / Sydney
Client:
Spark New Zealand
Title:
Killabyte
Category:
Digital Installations / In-Person
Annual ID:
OS25_IN050M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Mobile Applications
Annual ID:
OS25_IN038M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
Mobile Applications
Annual ID:
OS25_IN039M
