The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Sunny - Opening Title Sequence
Agency: Elastic / Los Angeles
Client: Apple TV Category: Title Sequences
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Cinematography / Single
Youth Honours Board
Agency: Joe Public + Darling Films / Johannesburg
Client: Nedbank Category: Cinematography / Single
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Cinematography / Single
The Gifting Hour
Agency: Riff Raff Films / London
Client: John Lewis Category: Cinematography / Single
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Cinematography / Single
Jindal Steel - The Steel of India
Agency: Early Man Film / Mumbai + Kondurkar Studio / New Delhi + Jindal Steel and Power / New Delhi
Client: Jindal Steel and Power Category: Cinematography / Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Cinematography / Single
Jovem MK – Meu Karma
Agency: Africa Creative / Sao Paulo + KondZilla / Sao Paulo + Czar / Sao Paulo
Client: KondZilla Category: Cinematography / Single
Obsession
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: Visual Effects / Single
Earth Defender
Agency: Heckler / Singapore + Studio Birthplace / Bali
Client: Novo Amor/Believe Category: Visual Effects / Single
WINNING ISN’T FOR EVERYONE | AM I A BAD PERSON?
Agency: a52 / Los Angeles
Client: Nike Category: Visual Effects / Single
Become The Knight
Agency: ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client: Meta Reality Labs Category: Trailers & Teasers
You're Not Ready
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client: Netflix Category: Trailers & Teasers
Art Is Better When It Movies
Agency: Havas / New York
Client: Brooklyn Film Festival Category: Writing / Series
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Writing / Series
Stop Working Out in the Past
Agency: Rock Paper Scissors / New York + Quality Experience / New York + Pulse Films / Los Angeles + Barking Owl / Los Angeles
Client: Tonal Category: Editing / Single
All it takes is a Yes.
Agency: SERVICEPLAN GERMANY / Munich
Client: Deutsche Lufthansa AG Category: Editing / Single
Ticket to Dream
Agency: Nimiopere Film Editorial / Toronto + FCB Canada / Toronto + Air Canada / Montreal + Scouts Honour / Toronto
Client: Air Canada Category: Editing / Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Editing / Single
Awaken Your Madness
Agency: Wieden+Kennedy / London + Nike / Beaverton + Magna Studios / London + Trim Editing / London
Client: Nike Category: Editing / Single
Wrong Kind of Busy
Agency: Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client: HP Category: Editing / Single
A Life in Sound
Agency: Uncommon Creative Studio / London + SiriusXM / New York
Client: SiriusXM Category: Casting / Actor
SleepBound
Agency: Dentsu Creative Taiwan / Taipei + DJ FILM PRODUCTION / Taipei
Client: HeySong - Wincafe Category: Casting / Actor
Pudding
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Casting / Actor
The Tale of Mr. Tight Ass
Agency: West BBDO / Los Angeles
Client: Getty PST ART Category: Casting / Actor
It's Possible
Agency: Pinterest House of Creative + Cabin Editorial / Santa Monica + ICONOCLAST / Los Angeles + Noise VFX / Venice
Client: Pinterest Category: Special / Practical Effects / Series
Change Your World
Agency: Squarespace + ICONOCLAST / Los Angeles + Cartel Editorial + Electric Theatre Collective
Client: Squarespace Category: Special / Practical Effects / Series
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra Category: Casting / Real People
Everything or Nothing
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: Casting / Real People
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Writing / Single
Unstoppable Dreams
Agency: RPA + Morton Jankel Zander, Inc. / Los Angeles + Kinema / Mexico City + Arts Academy / Portland
Client: American Honda Motor Co., Inc. Category: Writing / Single
Family-Proof Your Family: Coffin
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: Writing / Single
Wrong Kind of Busy
Agency: Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client: HP Category: Writing / Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Animation / Single
Tap
Agency: Accenture Song / New York + HP Inc. / Palo Alto + ProdCo / Culver City
Client: HP Category: Animation / Single
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Use of Technology
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation in Moving Image Craft
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Direction / Series
Become The Knight
Agency: ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client: Meta Reality Labs Category: Special / Practical Effects / Single
Obey Your Hands.
Agency: HeimatTBWA\ Germany
Client: HORNBACH Baumarkt AG Category: Special / Practical Effects / Single
GRIP: A Toyota Story
Agency: Intertrend Communications / Plano TX + Toyota Motor North America / Plano TX + Lawrence Fells Production / Los Angeles
Client: Toyota Category: Animation / Series
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Elastic / Los Angeles
Client:
Apple TV
Title:
Sunny - Opening Title Sequence
Category:
Title Sequences
Annual ID:
OS25_MI117M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Cinematography / Single
Annual ID:
OS25_MI085M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Joe Public + Darling Films / Johannesburg
Client:
Nedbank
Title:
Youth Honours Board
Category:
Cinematography / Single
Annual ID:
OS25_MI086M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Cinematography / Single
Annual ID:
OS25_MI087M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Riff Raff Films / London
Client:
John Lewis
Title:
The Gifting Hour
Category:
Cinematography / Single
Annual ID:
OS25_MI088M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Cinematography / Single
Annual ID:
OS25_MI089M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Early Man Film / Mumbai + Kondurkar Studio / New Delhi + Jindal Steel and Power / New Delhi
Client:
Jindal Steel and Power
Title:
Jindal Steel - The Steel of India
Category:
Cinematography / Single
Annual ID:
OS25_MI090M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Cinematography / Single
Annual ID:
OS25_MI091M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Africa Creative / Sao Paulo + KondZilla / Sao Paulo + Czar / Sao Paulo
Client:
KondZilla
Title:
Jovem MK – Meu Karma
Category:
Cinematography / Single
Annual ID:
OS25_MI092M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Obsession
Category:
Visual Effects / Single
Annual ID:
OS25_MI097M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Heckler / Singapore + Studio Birthplace / Bali
Client:
Novo Amor/Believe
Title:
Earth Defender
Category:
Visual Effects / Single
Annual ID:
OS25_MI098M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
THE CLIMB
Category:
Visual Effects / Single
Annual ID:
OS25_MI099M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Visual Effects / Single
Annual ID:
OS25_MI100M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
a52 / Los Angeles
Client:
Nike
Title:
WINNING ISN’T FOR EVERYONE | AM I A BAD PERSON?
Category:
Visual Effects / Single
Annual ID:
OS25_MI101M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client:
Meta Reality Labs
Title:
Become The Knight
Category:
Trailers & Teasers
Annual ID:
OS25_MI118M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client:
Netflix
Title:
You're Not Ready
Category:
Trailers & Teasers
Annual ID:
OS25_MI119M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Havas / New York
Client:
Brooklyn Film Festival
Title:
Art Is Better When It Movies
Category:
Writing / Series
Annual ID:
OS25_MI076M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Writing / Series
Annual ID:
OS25_MI077M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Rock Paper Scissors / New York + Quality Experience / New York + Pulse Films / Los Angeles + Barking Owl / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Editing / Single
Annual ID:
OS25_MI078M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Deutsche Lufthansa AG
Title:
All it takes is a Yes.
Category:
Editing / Single
Annual ID:
OS25_MI079M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Nimiopere Film Editorial / Toronto + FCB Canada / Toronto + Air Canada / Montreal + Scouts Honour / Toronto
Client:
Air Canada
Title:
Ticket to Dream
Category:
Editing / Single
Annual ID:
OS25_MI080M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Editing / Single
Annual ID:
OS25_MI081M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / London + Nike / Beaverton + Magna Studios / London + Trim Editing / London
Client:
Nike
Title:
Awaken Your Madness
Category:
Editing / Single
Annual ID:
OS25_MI082M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client:
HP
Title:
Wrong Kind of Busy
Category:
Editing / Single
Annual ID:
OS25_MI083M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + SiriusXM / New York
Client:
SiriusXM
Title:
A Life in Sound
Category:
Casting / Actor
Annual ID:
OS25_MI109M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Germany
Client:
HORNBACH Baumarkt AG
Title:
Obey Your Hands.
Category:
Casting / Actor
Annual ID:
OS25_MI110M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Dentsu Creative Taiwan / Taipei + DJ FILM PRODUCTION / Taipei
Client:
HeySong - Wincafe
Title:
SleepBound
Category:
Casting / Actor
Annual ID:
OS25_MI111M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Pudding
Category:
Casting / Actor
Annual ID:
OS25_MI112M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
West BBDO / Los Angeles
Client:
Getty PST ART
Title:
The Tale of Mr. Tight Ass
Category:
Casting / Actor
Annual ID:
OS25_MI113M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Pinterest House of Creative + Cabin Editorial / Santa Monica + ICONOCLAST / Los Angeles + Noise VFX / Venice
Client:
Pinterest
Title:
It's Possible
Category:
Special / Practical Effects / Series
Annual ID:
OS25_MI104M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Squarespace + ICONOCLAST / Los Angeles + Cartel Editorial + Electric Theatre Collective
Client:
Squarespace
Title:
Change Your World
Category:
Special / Practical Effects / Series
Annual ID:
OS25_MI105M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
Casting / Real People
Annual ID:
OS25_MI114M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Everything or Nothing
Category:
Casting / Real People
Annual ID:
OS25_MI115M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Writing / Single
Annual ID:
OS25_MI072M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
RPA + Morton Jankel Zander, Inc. / Los Angeles + Kinema / Mexico City + Arts Academy / Portland
Client:
American Honda Motor Co., Inc.
Title:
Unstoppable Dreams
Category:
Writing / Single
Annual ID:
OS25_MI073M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family: Coffin
Category:
Writing / Single
Annual ID:
OS25_MI074M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client:
HP
Title:
Wrong Kind of Busy
Category:
Writing / Single
Annual ID:
OS25_MI075M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Animation / Single
Annual ID:
OS25_MI093M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Accenture Song / New York + HP Inc. / Palo Alto + ProdCo / Culver City
Client:
HP
Title:
Tap
Category:
Animation / Single
Annual ID:
OS25_MI094M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Use of Technology
Annual ID:
OS25_MI120M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
NOMINT / London
Client:
WWF
Title:
In Hot Water
Category:
Use of Technology
Annual ID:
OS25_MI121M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation in Moving Image Craft
Annual ID:
OS25_MI127M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Direction / Series
Annual ID:
OS25_MI071M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client:
Meta Reality Labs
Title:
Become The Knight
Category:
Special / Practical Effects / Single
Annual ID:
OS25_MI102M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Germany
Client:
HORNBACH Baumarkt AG
Title:
Obey Your Hands.
Category:
Special / Practical Effects / Single
Annual ID:
OS25_MI103M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Cartel
Client:
Squarespace
Title:
Muscles, Bakery, Scuba
Category:
Editing / Series
Annual ID:
OS25_MI084M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Intertrend Communications / Plano TX + Toyota Motor North America / Plano TX + Lawrence Fells Production / Los Angeles
Client:
Toyota
Title:
GRIP: A Toyota Story
Category:
Animation / Series
Annual ID:
OS25_MI095M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BUCK
Client:
Airbnb
Title:
Get an Airbnb
Category:
Animation / Series
Annual ID:
OS25_MI096M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Direction / Single
Annual ID:
OS25_MI050M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
THE CLIMB
Category:
Direction / Single
Annual ID:
OS25_MI052M
