ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
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Award
Agency
Client
Title
Category
Annual ID
Reasons to Love New York Cover
Agency: Pelle + New York Magazine
Client: New York Magazine Category: Innovation
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: Anheuser Busch Michelob ULTRA Category: Innovation
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: Anheuser Busch Michelob ULTRA Category: Innovation
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Innovation
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Santa Clara
Client: Dell Technologies & Intel Category: Innovation / Direct
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: Anheuser Busch Michelob ULTRA Category: Innovation
Dot Pad. The first smart tactile graphics display.
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Innovation
Bee & Bee
Agency: Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client: Inverroche Category: Innovation
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Innovation / Out of Home
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: Anheuser Busch Michelob ULTRA Category: Innovation / Television / Film / Online Video
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + UNIT9 / London
Client: Cox Communications Category: Innovation / Television / Film / Online Video
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Innovation
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: Anheuser Busch Michelob ULTRA Category: Innovation / Branded Content / Entertainment
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Innovation
Kia Instrument
Agency: INNOCEAN Berlin / Berlin + Kia Corporation / Seoul + DaHouse Audio / Berlin + Catalyst / Berlin
Client: Kia Corporation Category: Innovation
Tough Turban B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson
Client: Pfaff Harley-Davidson Category: Innovation
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Santa Clara
Client: Dell Technologies & Intel Category: Innovation
Happy Birthday from Earth
Agency: Prime Weber Shandwick / Stockholm + Husqvarna Group / Stockholm + Diktator / Stockholm
Client: Husqvarna Category: Innovation
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing / Stockholm
Client: Reporters Without Borders Sweden Category: Innovation / Press
ART ON 158-METER ICE
Agency: BLACKBOW / Beijing
Client: Olympic Winter Games Beijing 2022 Category: Innovation
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Innovation / Promotional Materials
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt
Client: ekn footwear Category: Innovation
Voice Watch
Agency: DENTSU INC. / Tokyo + Data Artist Inc. / Tokyo + DENTSU LIVE INC. / Tokyo + SHINDII, LLC. / Tokyo
Client: Toyota Mobility Foundation Category: Innovation
Johnnie Walker Keep Walking City Collection
Agency: Bulletproof / London + Diageo / Amsterdam
Client: Diageo Category: Innovation
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives Category: Innovation / Out of Home
Hack Market
Agency: Marcel / Paris + Back Market / Paris + PRESS PLAY ON TAPE / Paris + ADF L’ATELIER / Paris
Client: Back Market Category: Innovation
Project Skate
Agency: Google Brand Studio / APAC + Nakatomi / Sydney
Client: Google Category: Innovation / Single or Series
The Suitcase
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Category: Innovation / Direct
IIT Institute of Design
Agency: COLLINS / New York
Client: IIT Institute of Design Category: Innovation
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd. Category: Innovation
Accessible Marketing playbook on All In
Agency: Google Brand Studio / San Francisco + Canvas8 / London + DisabilityIN / Alexandria + LaVant Consulting / Los Angeles
Client: Google Category: Innovation
Snackable Screens/Flamin' Hottie
Agency: Goodby Silverstein & Partners
Client: Doritos/Cheetos Category: Innovation / Branded Content / Entertainment
Pepsi Halftime Ultra Pass
Agency: R/GA US
Client: Verizon Category: Innovation / Branded Content / Entertainment
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd. Category: Innovation / Branded Content / Entertainment
The 1.8-Pound Book
Agency: LG2 + Préma-Québec / Montreal + Gorditos / Montreal + Touché! / Montreal
Client: Préma-Québec Category: Innovation / Promotional Materials
Uber Eats presents "DON'T RUN OUT"
Agency: Kamp Grizzly
Client: Uber Eats Category: Innovation / Promotional Materials
LOTTO MAX Dream Drop
Agency: FCB / Toronto + Ontario Lottery and Gaming Corporation / Toronto
Client: Ontario Lottery and Gaming Corporation Category: Innovation / Promotional Materials
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + UNIT9 / London
Client: Cox Communications Category: Innovation
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt
Client: ekn footwear Category: Innovation
Award:
2023 Photography Gold Cube
Agency:
Pelle + New York Magazine
Client:
New York Magazine
Title:
Reasons to Love New York Cover
Category:
Innovation
Annual ID:
ADC102_PHO005G
Award:
2023 Architecture / Interior / Environmental Design Gold Cube
Agency:
McCann / New York
Client:
SAS
Title:
The Batting Lab
Category:
Innovation
Annual ID:
ADC102_ARC002G
Award:
2023 Experiential Design Gold Cube
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
Anheuser Busch Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation
Annual ID:
ADC102_EXP002G
Award:
2023 Interactive Gold Cube
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
Anheuser Busch Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation
Annual ID:
ADC102_INT004G
Award:
2023 Interactive Gold Cube
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Innovation
Annual ID:
ADC102_INT005G
Award:
2023 Advertising Gold Cube
Agency:
VMLY&R / New York + Dell Technologies / Round Rock + Intel / Santa Clara
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation / Direct
Annual ID:
ADC102_ADV007G
Award:
2023 Motion / Film Craft Gold Cube
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
Anheuser Busch Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation
Annual ID:
ADC102_MOT003G
Award:
2023 Product Design Gold Cube
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad. The first smart tactile graphics display.
Category:
Innovation
Annual ID:
ADC102_PRD001G
Award:
2023 Packaging Design Silver Cube
Agency:
Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client:
Inverroche
Title:
Bee & Bee
Category:
Innovation
Annual ID:
ADC102_PKG008S
Award:
2023 Advertising Silver Cube
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Innovation / Out of Home
Annual ID:
ADC102_ADV019S
Award:
2023 Brand / Communication Design Silver Cube
Agency:
Studio Dumbar/DEPT / Rotterdam
Client:
D&AD
Title:
D&AD : Be Part of More
Category:
Innovation
Annual ID:
ADC102_BCD017S
Award:
2023 Advertising Silver Cube
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
Anheuser Busch Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation / Television / Film / Online Video
Annual ID:
ADC102_ADV022S
Award:
2023 Advertising Silver Cube
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + UNIT9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation / Television / Film / Online Video
Annual ID:
ADC102_ADV031S
Award:
2023 Typography Silver Cube
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Innovation
Annual ID:
ADC102_TYP005S
Award:
2023 Advertising Silver Cube
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
Anheuser Busch Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation / Branded Content / Entertainment
Annual ID:
ADC102_ADV026S
Award:
2023 Product Design Silver Cube
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Innovation
Annual ID:
ADC102_PRD005S
Award:
2023 Product Design Silver Cube
Agency:
INNOCEAN Berlin / Berlin + Kia Corporation / Seoul + DaHouse Audio / Berlin + Catalyst / Berlin
Client:
Kia Corporation
Title:
Kia Instrument
Category:
Innovation
Annual ID:
ADC102_PRD007S
Award:
2023 Packaging Design Bronze Cube
Agency:
Zulu Alpha Kilo + Pfaff Harley-Davidson
Client:
Pfaff Harley-Davidson
Title:
Tough Turban B2B Packaging
Category:
Innovation
Annual ID:
ADC102_PKG016B
Award:
2023 Interactive Bronze Cube
Agency:
VMLY&R / New York + Dell Technologies / Round Rock + Intel / Santa Clara
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation
Annual ID:
ADC102_INT016B
Award:
2023 Interactive Bronze Cube
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna Group / Stockholm + Diktator / Stockholm
Client:
Husqvarna
Title:
Happy Birthday from Earth
Category:
Innovation
Annual ID:
ADC102_INT022B
Award:
2023 Advertising Bronze Cube
Agency:
Åkestam Holst NoA / Stockholm + Bold Printing / Stockholm
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Innovation / Press
Annual ID:
ADC102_ADV043B
Award:
2023 Brand / Communication Design Bronze Cube
Agency:
BLACKBOW / Beijing
Client:
Olympic Winter Games Beijing 2022
Title:
ART ON 158-METER ICE
Category:
Innovation
Annual ID:
ADC102_BCD033B
Award:
2023 Advertising Bronze Cube
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Innovation / Promotional Materials
Annual ID:
ADC102_ADV049B
Award:
2023 Apparel / Accessory / Footwear Design Merit Honor
Agency:
Accenture Song Germany / Hamburg + ekn footwear / Frankfurt
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Innovation
Annual ID:
ADC102_FSN013M
Award:
2023 Experiential Design Merit Honor
Agency:
DENTSU INC. / Tokyo + Data Artist Inc. / Tokyo + DENTSU LIVE INC. / Tokyo + SHINDII, LLC. / Tokyo
Client:
Toyota Mobility Foundation
Title:
Voice Watch
Category:
Innovation
Annual ID:
ADC102_EXP012M
Award:
2023 Packaging Design Merit Honor
Agency:
Bulletproof / London + Diageo / Amsterdam
Client:
Diageo
Title:
Johnnie Walker Keep Walking City Collection
Category:
Innovation
Annual ID:
ADC102_PKG033M
Award:
2023 Advertising Merit Honor
Agency:
McCann / New York
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Innovation / Out of Home
Annual ID:
ADC102_ADV120M
Award:
2023 Interactive Merit Honor
Agency:
Marcel / Paris + Back Market / Paris + PRESS PLAY ON TAPE / Paris + ADF L’ATELIER / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation
Annual ID:
ADC102_INT045M
Award:
2023 Brand-Side / In-House Merit Honor
Agency:
Google Brand Studio / APAC + Nakatomi / Sydney
Client:
Google
Title:
Project Skate
Category:
Innovation / Single or Series
Annual ID:
ADC102_BRS019M
Award:
2023 Advertising Merit Honor
Agency:
Goodby Silverstein & Partners
Client:
Frito-Lay
Title:
Snack Cards
Category:
Innovation / Direct
Annual ID:
ADC102_ADV114M
Award:
2023 Advertising Merit Honor
Agency:
DDB Group Italy / Milan + Karen Film / Milan
Client:
IKEA
Title:
The Suitcase
Category:
Innovation / Direct
Annual ID:
ADC102_ADV116M
Award:
2023 Brand / Communication Design Merit Honor
Agency:
COLLINS / New York
Client:
Figma
Title:
Figma
Category:
Innovation
Annual ID:
ADC102_BCD051M
Award:
2023 Brand / Communication Design Merit Honor
Agency:
COLLINS / New York
Client:
IIT Institute of Design
Title:
IIT Institute of Design
Category:
Innovation
Annual ID:
ADC102_BCD053M
Award:
2023 Brand / Communication Design Merit Honor
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / tokyo + TYO Inc. / Tokyo
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Innovation
Annual ID:
ADC102_BCD070M
Award:
2023 Brand / Communication Design Merit Honor
Agency:
Google Brand Studio / San Francisco + Canvas8 / London + DisabilityIN / Alexandria + LaVant Consulting / Los Angeles
Client:
Google
Title:
Accessible Marketing playbook on All In
Category:
Innovation
Annual ID:
ADC102_BCD076M
Award:
2023 Advertising Merit Honor
Agency:
Goodby Silverstein & Partners
Client:
Doritos/Cheetos
Title:
Snackable Screens/Flamin' Hottie
Category:
Innovation / Branded Content / Entertainment
Annual ID:
ADC102_ADV094M
Award:
2023 Advertising Merit Honor
Agency:
R/GA US
Client:
Verizon
Title:
Pepsi Halftime Ultra Pass
Category:
Innovation / Branded Content / Entertainment
Annual ID:
ADC102_ADV101M
Award:
2023 Advertising Merit Honor
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / tokyo + TYO Inc. / Tokyo
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Innovation / Branded Content / Entertainment
Annual ID:
ADC102_ADV105M
Award:
2023 Advertising Merit Honor
Agency:
LG2 + Préma-Québec / Montreal + Gorditos / Montreal + Touché! / Montreal
Client:
Préma-Québec
Title:
The 1.8-Pound Book
Category:
Innovation / Promotional Materials
Annual ID:
ADC102_ADV095M
Award:
2023 Advertising Merit Honor
Agency:
Kamp Grizzly
Client:
Uber Eats
Title:
Uber Eats presents "DON'T RUN OUT"
Category:
Innovation / Promotional Materials
Annual ID:
ADC102_ADV113M
Award:
2023 Advertising Merit Honor
Agency:
FCB / Toronto + Ontario Lottery and Gaming Corporation / Toronto
Client:
Ontario Lottery and Gaming Corporation
Title:
LOTTO MAX Dream Drop
Category:
Innovation / Promotional Materials
Annual ID:
ADC102_ADV117M
Award:
2023 Product Design Merit Honor
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + UNIT9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation
Annual ID:
ADC102_PRD015M
Award:
2023 Product Design Merit Honor
Agency:
Accenture Song Germany / Hamburg + ekn footwear / Frankfurt
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Innovation
Annual ID:
ADC102_PRD021M