ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Illustration

The Renewables

Agency CAPARO DESIGN CREW / Athens

Client The Energy & Water Agency

Category

Design for Good / Illustration - Single or Series

Annual ID

ADC101_DFG005G

About the Work

Ghajn Educational Centre in Malta educates children 8 to 10 y.o. on environmental issues. Their interactive screen Games are composed of
A. animated intro videos that explain the fundamental concepts and
B. the game per se, based on the characters of the intro video.
In the course for Renewable Energy Sources, the challenge was to convey rather complex info without boring the children.

In order to educate the children on Renewable Energy Sources, we created a game that aspires to introduce rather complex and abstract concepts to an audience notorious for their short attention span.

A complete 3D world with natural textures, humor, and a character design approach that kids are familiar with -emerging from the cartoon and gaming universe- is our way to familiarize them with the technology and mentality that is going to assure both their future and the one for our planet.

We established a 3D universe where spatial and lighting realism coexist with many surrealistic conventions, in order to convey complex & abstract concepts in a fun way.
We used procedural textures with a natural feel to help kids understand that these technologies are not separated from our everyday life, but have a true and practical impact on it.
For the same reason, we implemented rather realistic moving and reacting patterns to cartoonish elements, augmenting the connection to reality.

Campaign

1 _The Renewables — Intro Video

https://vimeo.com/manage/videos/...

2 _The Renewables — Games Overview

https://vimeo.com/manage/videos/...

2022 Awards

Total Points: 45

Credits

Design Firm

CAPARO DESIGN CREW / Athens

Music / Sound Production Company

Rabbeats / Athens

Coding & Development

NoMatter / Barcelona

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