ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Advertising / Direct
Annual ID
ADC101_INH004G
About the Work
We transformed an ordinary delivery packaging into a platform for impact. By putting the messages from cardboard signs used by the homeless on delivery boxes, we helped their words reach tens of thousands of homes daily. We added a special feature so people can reuse the delivery boxes by sending clothes and other basics to the homeless for free.
2022 Awards
Total Points: 45
Gold Cube
Credits
Internal / In-House Agency
YANDEX MAGIC CAMP / Moscow
Art Director
Kirill Kirillov
Chief Marketing Officer
Daria Zolotukhina
Creative Director
Olga Veretinskaya
Producer
Daria Kosacheva
Senior Copywriter
Tatiana Kolotilova
Project Manager
Ekaterina Polozhentseva
Head of Brand
Ekaterina Nepomnyaschaya
Head of Creative Studio
Mitya Meshcheryakov
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