ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Publication Design

Circular Design for Fashion

Agency SID LEE / Montreal + Ellen Macarthur Foundation / Cowes + M&H Polystudio / Montreal

Client Ellen MacArthur Foundation

Category

Innovation

Annual ID

ADC101_PUB047M

About the Work

Textile mills generate one-fifth of the world's industrial water pollution. Dedicated to their goal of creating a circular economy, The Ellen MacArthur Foundation commissioned us and renowned designers from all around the world to co-create the ultimate guide to redesign the future of fashion. The Circular Design for Fashion book shows designers how to apply the three principles of circular design: eliminate waste, circulate products and regenerate nature all while staying fashionable. A work method that is necessary to sustain our ecosystems, but also a powerful driver of creativity and resilience for all players in the industry. A new creative lens to respond to today’s challenges. Circular inside-out, the book was made using a planet positive printing process, run on 100% renewable energy, generating zero-waste. Every part of the production was taken into account to reach carbon neutrality, from the page format to maximize paper use to the waterless and alcohol-free offset press. Each section was designed to reflect a unique fashion collection, using an eclectic and colorful iconography. Graphic elements were inspired by sewing stitches, patterns and symbols linked to the world of couture. The CMYK colours were reinterpreted by switching them to Pantone inks, to match the Foundation’s brand palette while giving the printed object a surprising and distinctive finish. As a result of collaborating with more than 80 circular design practitioners, including big brands, independent labels, fashion designers, fabricants and resale specialists from all around the world, the project was able to reach and inspire a vast community. More than just a book, it is an invitation to embark on a journey of circularity.

2022 Awards

Total Points: 3

Merit Honor

Credits

Agency

Sid Lee / Montreal

Client / Brand

Ellen Macarthur Foundation / Cowes

Production Company

M&H Polystudio / Montreal

Executive Producer

Marie-Christine Côté

Account Director

Annie Dufresne 

Design Director

Marie-Élaine Benoit

Account Coordinator

Marie-Christine Aucoin

Art director / Designer

Mélanie Boucher

Art director / Designer / Illustrator

Marie Chénier

Chief Executive

Andrew Morlet

Circular Design for Fashion Analyst

Egoitz Tellitu Diez

Circular Design for Fashion Programme Manager

Elodie Rousselot

Circular Design Programme Lead

Joe Iles

Communications Manager, China program

Liansi Wang

Editorial Consultant

Joanna de Vries

Editorial Lead

Ian Banks

Executive Lead, Systemic Initiatives

Rob Opsomer

Fashion Initiative Lead

Laura Balmond

Former Make Fashion Circular Lead

François Souchet

Make Fashion Circular Analyst

Cornélie Martin

Make Fashion Circular Programme Manager

Juliet Lennon

Make Fashion Circular Project Manager

Marilyn Martinez

Make Fashion Circular Senior Analyst

Chiara Catgiu
Matteo Magnani

Make Fashion Circular Team Assistant

Freya Amestoy
Lauren Ward

Project Manager for Learning & Design

Chuan Fan

Senior Editor

Tansy Robertson-Fall

Senior Expert — Editorial

Lenaïc Gravis

Senior Programme Officer

Claudia Fan

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