DOGA – Design and Architecture Norway – facilitate collaboration between practitioners and businesses, and work to strengthen design and architecture's role in shaping Norway’s future. The highlight of DOGA’s identity is a new logo. The letters act as visual cornerstones, creating shape and substance, depending on the point of view. The logo hints at DOGA’s ambition to be an arena for possibilities. DOGA represents the various design and architecture disciplines, which is reflected in the way the logo comes to life. The logo adapts itself to digital formats, in 3D physical formats, and in 2D and printed materials. A digital “logo maker” was created, making it easier to design new logos in an infinite range of perspectives. Users can interact with the logo on the web, producing experiences that vary depending on the device. As a result, the visual identity appears organic and dynamic – appropriate for a sector in transformation.