ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Promotional Materials / Dimensional
Annual ID
ADC102_ADV125M
About the Work
Young adults under-index when it comes to playing the lottery, preferring to spend their discretionary dollars, for example, on fashion. So, in partnership with sought-after designer Mr. Saturday, OLG released an exclusive clothing line with a unique garment tag on each item redeemable for a year’s worth of LOTTO MAX tickets, making it potentially the most valuable clothing line in the world. The fashion line sold out in record time. By turning fashion into lottery tickets, we created a new way to play the lottery for a new generation of players.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
FCB / Toronto
PR / Marketing Agency
Hill+Knowlton Strategies / Toronto
Client / Brand
Ontario Lottery and Gaming Corporation / Toronto
Production Company
Common Good / Toronto
Cruel / Toronto
Music / Sound Production Company
Dean Vision / Toronto
Grayson Music Group / Toronto
Media Distribution Company
Mediacom / Toronto
Art Director
Jerry Yang
Justin Nahhas
Copywriter
Jon Dawe
Chief Creative Officer
Danilo Boer
Nancy Crimi-Lamanna
Creative Director
Dom Lisi
Joey Gollish
Marty Hoefkes
Michael Morelli
Director
Christo Anesti
Editor
Red Barbaza
Executive Creative Director
Cuanan Cronwright
Leonardo Barbosa
Executive Producer
Dwight Phipps
Stefani Kouveranios
Strategist
Allie Lochhead
Account Supervisor
Jimmy Pun
Engineer
Brian Bernard
Senior Copywriter
Michael Carey
Strategy Director
Meg Siegel
Account Coordinator, Paid Social
Oleksandra Zaika
Account Manager
Shirley Zheng
Julia Cherry
Account Manager, Paid Social
Alexander Widerszpil
Account Supervisor, Paid Social
Ankit Malik
Assistant Consultant
Amrith Padmanand
assistant editor
Mikka Quinsac
Associate Director, Media Partnerships
Noyan Hilmi
Audio Producer
Kelly McCluskey
Chief strategy Officer
Shelley Brown
Clothing Brand
Mr. Saturday
Co-Director
Jamie Webster
Consultant
Emily Wilson
Designer / Production Manager
Lucas Macrae
Director of Operations & Marketing
J. Derek Brenzel
Director, Marketing Communications
Yvonne Leung
Group Account Director
Solo Gritskiv
Sandra Hayes
Managing director
Karl Bechmann
Marketing Communications Manager
Rochelle K Menezes
Media Executive
Jamie Ellis
Music writer
Nasim Asgari
Music Writer/Producer
Dean Vision
Music Writer/Singer
Moël
Post producer
Ainslie Thomas
Programmatic Coordinator
Patrick Pawlowski
Programmatic Manager
Riya Raju
Senior Consultant
Margaret O’Donoghue
Maryann Nasello
Senior Director, Influencer Marketing
Aimee Legault
Senior Media Executive
Jason Lagance
Senior Product Manager, Lotto Max
Melissa Finley
Senior Programmatic Manager
Michelle Li
Studio Director
Mac Siwocha
Vice President
Genna Schnurbach
Vice President, Brand Management & Marketing
Jenna LeBlanc
Vice President, Creative Strategy
Michelle Reagan
Vice President, Lead Content+Publishing, Digital Planning
Samantha Kay
Vice President, Lottery & Customer Success
Kimberly Clark
VP, Client Services Lead
Cynthia Roach
VP, Managing Director
Tim Welsh
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