ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
About the Work
Furphy, an Aussie beer brand that also means an unbelievable tall-tale, wanted to launch their new Crisp Lager. But to stand out in a saturated market, they themselves needed to do something truly unbelievable. Furphy created a real-life tall-tale of their own by installing a 7.8 tonne beer-truck wedged between two skyscrapers in Sydney’s CBD. Within hours, the truck had gone viral with serious pick-up in media. With over 25 million impressions (the same as Australia’s population), Furphy Crisp Lager went from unknown to the country’s most talked-about beer.
2023 Awards
Total Points: 21
Silver Cube
Credits
Agency
Thinkerbell
Digital Agency
Akcelo
Client / Brand
Lion, Furphy
Production Company
Scoundrel
Art Director
Jack Burton
Copywriter
Lucas Fowler
Chief Creative Officer
Jim Ingram
Chief Marketing Officer
Anubha Sahasrabuddhe
Creative Director
Paul Swann
Group Creative Director
Sesh Moodley
Creative
Eric Franken
Guy Patrick
Account Manager
Karli Stewart
Brand manager
Christina Reid
Chief strategy Officer
Adam Ferrier
Client Services Director
Krystel Jenkins
Connections Director
Ed Stening
Connections Planner
Jessica Dawes
Creative Strategist
Vanessa Buckley
Group Account Director
James Steer
Group Creative Director:
Sesh Moodley
Head of PR
Liz Hunt
Head of strategy
Gerry Cyron
Marketing manager
Lucy Frizell
Media Manager
Michelle Scalise
Production Managing Director
Adrian Shapiro
James Dive
SENIOR PRODUCER
Nick Livingston
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