HeyBetter, a lifestyle brand for children. The child's world is naturally free, and we want to build a real, clear, and cognitively friendly visual system for the brand. The first letter H of the brand, the exclamation mark representing curiosity, and the small greeting hand form the unique symbolic memory of the main logo. Customers need visual symbols that adults and children can easily understand, but not too mature or childish to represent its brand, so in the practical application of the whole visual system, we bring out the element of small hands to correspond to what the brand wants to convey - children like to say hello to everything in their own way: Hey big world! I'm a kid. It is important for customers to help brand communicate thinking and lifestyle by a unique design language and visual system.Regarding the brand font design, the part of Hey’s has been processed with a sense of Continuous writing and handwriting, embodies vividness and freedom; The part of Better is more versatile, easy to identify, which is a stable and trusting presence, just like the brand wants to convey: be fun and safe.