ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Promotional / Wildcard
Annual ID
ADC102_BCD060M
About the Work
Remote work has so many benefits—but you do miss out on those human moments, the ones that make you feel you really know and trust someone. So we took a break from the glowing screen and brought our global community right to our biggest, most impactful clients in a one-of-a-kind experience that would leave them thirsty for more.
Talent on Tap brought a happy hour, and all our global talent, right to their door. We invited clients to kick back and enjoy brews from Athletic Brewing Co. on us while they got a sampling of freelancers available for hire on Upwork. We curated award winners, high performers, and top earners from around the world, then made getting to know them more fun than a game of beer pong.
The “sampling” included a joyful unboxing experience, revealing a retro viewfinder that gave clients a window into the work and worlds of top talent on our platform, a playful sticker book that featured artwork from illustrators around the world, and a six-pack of tasty brews from Athletic Brewing Co. with cans as customizable as our hiring solutions.
We invited 400 of our highest-spend clients (and prospective clients) to reserve their Talent on Tap box via a dedicated microsite. Every box was spoken for, with internal requests for reorders. Shipments went out just as 2023 hiring efforts went into full effect, giving some of the world’s top brands access to fresh inspiration and talent for their best creative efforts yet.
Talent on Tap brought a happy hour, and all our global talent, right to their door. We invited clients to kick back and enjoy brews from Athletic Brewing Co. on us while they got a sampling of freelancers available for hire on Upwork. We curated award winners, high performers, and top earners from around the world, then made getting to know them more fun than a game of beer pong.
The “sampling” included a joyful unboxing experience, revealing a retro viewfinder that gave clients a window into the work and worlds of top talent on our platform, a playful sticker book that featured artwork from illustrators around the world, and a six-pack of tasty brews from Athletic Brewing Co. with cans as customizable as our hiring solutions.
We invited 400 of our highest-spend clients (and prospective clients) to reserve their Talent on Tap box via a dedicated microsite. Every box was spoken for, with internal requests for reorders. Shipments went out just as 2023 hiring efforts went into full effect, giving some of the world’s top brands access to fresh inspiration and talent for their best creative efforts yet.
2023 Awards
Total Points: 3
Merit Honor
Credits
Client / Brand
Upwork / San Francisco
Production Company
Pure Productions / New York
Associate Creative Director
Anna Schaefer
Creative Director
Dave Gonsalves
Nick Scarlet
Design Director
Stephanie Munoz
Designer
Jason Weiche
Laura Welch
Mia Coleman
Executive Creative Director
Patrick Holly
Executive Producer
Jibrael Younes
Illustrator
Anthony Orozco
Cymone Wilder
Jen Leem-Bruggen
Kiki Ljung
Kimberly Morris
Lex Van Tol
Mark Weaver
Mikey Burton
Noah Levy
Patrcia Mafra
Paulina Ho
Polina Zimina
Scott Biersack
Sebastian Abboud
Tirth Katrodia
Photographer
Jack Strutz
Producer
Jorge Vallecillos
Senior Art Director
Myra Pervez
Project Manager
Priscilla Siwan
Senior Designer
Johan Vilchez
Lindsey Willis
Associate Design Director
Akira Nakamura
Junior Designer
Claritsa Zambrano
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