ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Promotional / Self-Promotion
Annual ID
ADC102_BCD079M
About the Work
As people rely more on waimai (food deliveries), more plastic waste is generated. And it's bad for our environment. So to help achieve a greener world, we want to create a lunch kit to encourage people to Cook More and Waimai Less.
“Cook More and Waimai Less” is a design project initiated by W+K Shanghai in 2021 and this year the idea is simple: we want people to have a set of cool swaggy lunch kit so they can enjoy their home-made lunch more and cook more. The set includes an apron, a pair of gloves, a tea towel, a lunch box bag, a lunch box, and all necessary utensils.
“Cook More and Waimai Less” is a design project initiated by W+K Shanghai in 2021 and this year the idea is simple: we want people to have a set of cool swaggy lunch kit so they can enjoy their home-made lunch more and cook more. The set includes an apron, a pair of gloves, a tea towel, a lunch box bag, a lunch box, and all necessary utensils.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Wieden+Kennedy / Shanghai
Chief Design Officer
Juni Hsu
Copywriter
Shannon Chen
Designer
Chumeng Zong
Tingru Hou
Zhangzhe Peng
Executive Creative Director
Ian Toombs
Vivian Yong
Photographer
Zheng Gao
Product Designer
Vic Zhang
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