ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Motion / Film Craft

"911 Sport Classic – A tale of now and then."

Agency Grabarz & Partner / Hamburg + Markenfilm Hamburg GmbH / Hamburg + Infected GmbH / Hamburg

Client Porsche

Category

Craft in Motion / Film / Cinematography

Annual ID

ADC102_MOT040B

About the Work

The film follows the story of a couple taking a drive in the Porsche 911 Sport Classic at the French Riviera. In intercuts from the past showing their private recordings, we see that they have already been driving here decades ago, back then in the original 911 Carrera RS 2.7 from the 70s that served as an inspiration for the current model. They relive the moments from the old days on their drive, until they finally arrive at a lookout high above a coastal village. As they get out of their car, an old 911 Carrera RS 2.7 passes by – they look at each other, get back into their car and drive off in the same direction. Is this the end or the beginning? In any case it’s a “Love Story” - just like the legendary Song from Shirley Bassey, which accompanies the film.

2023 Awards

Total Points: 9

Credits

Agency

Grabarz & Partner / Hamburg

Production Company

Markenfilm Hamburg GmbH / Hamburg

Music / Sound Production Company

INFECTED GmbH / Hamburg

Art Director

Mike Gajer

Copywriter

Isabel Gabor

Chief Creative Officer

Ralf Heuel

Cinematographer

Ekkehart Pollack

Director

Jan Wentz

Editor

Sören Görth

Executive Producer

Acki Heldens

Account Manager

Carolin Günther
Franziska Lehmann
Sarah Süß

Art Buying / Production

Axel Leyck

CEO

Julica Hauke
Reinhard Patzschke

CMO

Robert Ader

colorist

Julien Alary

Creative Director / Moving Images

Florian Pack

Director Marketing Communications

Oliver Hoffmann

Leiter Produktmanagement Exclusive Manufaktur Fahrzeuge

Christian Heck

Manager Product Communication

Ludwig Liptak

Marketing Communication Exclusive Manufaktur Vehicles

Eva Rosenberger

Moving Images

Ann-Katrin Erich

Post producer

Ulrike Kramer

Production / Moving Images

Daniel Wunderer

Specialist Marketing Communications

Dennis Carlini

Styling

Charlotte Chadwick

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