ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Food / Beverage / Beverage - Series
Annual ID
ADC102_PKG031M
About the Work
Introducing a collection of bottles turning air pollution into art. To get Johnnie Walker on the lips of the next generation, we created the Keep Walking City Collection. Inspired by the insight that 64% of Gen Z identify with their city over their nation, we worked with AIR-INK, a black pigment made from capturing carbon pollution and local artists from Madrid, Warsaw and Bangkok to create a range of limited edition bottles. Turning outsider-art into a force for good, each black and white ceramic bottle is a collectible canvas that reflects local culture and inspires people to keep their cities bursting with fresh air and creativity.
We curated a group of artists who had different styles and different levels of fame, but all connected through their genuine love and influence of the cities they come from. Each design reflects their inimitable creative style and passion for their home city. Iconic white ceramic bottles and black ink led to a distinct black and white identity that stood out with its gritty but premium aesthetic, connected the disparate styles of our artists and disrupted the category with a bottle that looks more like a sneaker than a liquid. The use of AIR-INK challenges people to consider the future of global cities, as well as setting new standards in imagining how products of tomorrow can be made by using environmental carbon.
The first round of releases saw three markets - Warsaw, Madrid and Bangkok launching with local campaigns that focus on fame and disruption, selling a limited run of 2500 bottles supported with activations such as wall murals, BTS content and pop-up galleries.
We curated a group of artists who had different styles and different levels of fame, but all connected through their genuine love and influence of the cities they come from. Each design reflects their inimitable creative style and passion for their home city. Iconic white ceramic bottles and black ink led to a distinct black and white identity that stood out with its gritty but premium aesthetic, connected the disparate styles of our artists and disrupted the category with a bottle that looks more like a sneaker than a liquid. The use of AIR-INK challenges people to consider the future of global cities, as well as setting new standards in imagining how products of tomorrow can be made by using environmental carbon.
The first round of releases saw three markets - Warsaw, Madrid and Bangkok launching with local campaigns that focus on fame and disruption, selling a limited run of 2500 bottles supported with activations such as wall murals, BTS content and pop-up galleries.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Bulletproof / London
Digital Agency
AnalogFolk
PR / Marketing Agency
Smarts
Client / Brand
Diageo / Amsterdam
Chief Creative Officer
Nick Rees
Creative Director
Vini Vieira
Designer
Chris Edwards
Associate Creative Director
Rory Harker
AIR-INK Supplier
Graviky Labs
Artworker
Oliver Ward
Associate Production Manager
Ryan Edwards
Client director
Amina Ghaith
Global Brand Director - Johnnie Walker
Julie Bramham
Global Head of Design - Johnnie Walker
Ann Chen
Global Head of Innovation - Johnnie Walker
Joanna Segesser
Global Innovation Manager - Johnnie Walker
Mariana Assis
Global Lead, Culture & Entertainment - Johnnie Walker
Khushboo Benani
Global Marketing & Innovation Director - Johnnie Walker
João Matos
Senior Artworker
Annalisa Viloa
Richard Doran
Senior Client Manager
Alice Jones
Kate Emlyn Jones
Senior Packaging & Graphics Developer, Innovation & R&D
Paul Horton
Talent Agency
Two First Names
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