ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Kia Instrument
Agency INNOCEAN Berlin / Berlin + Kia Corporation / Seoul + DaHouse Audio / Berlin + Catalyst / Berlin
Category
Consumer Electronics
Annual ID
ADC102_PRD012B
About the Work
Our target audience, which consists of innovators and early adopters are constantly looking for new things to inspire them. Kia believe that movement inspires ideas. So we decided to act, by inventing the world’s first musical instrument scientifically designed to inspire. Research shows that the sounds of movement found in nature produce pink noise, a frequency that triggers inspiration. So we set out to capture natural sounds of movement from all over the world and turned these sounds into an original instrument. The compositions were lab-tested on people’s brains using EEG equipment. Proving that the music the instrument produced could put people into a creative state of flow. We then used the instrument to create Kia’s entire sonic identity from a sound logo to a 4-track album. Before finally making the instrument available for everyone to play as a downloadable plugin. Giving the world a way to become inspired again.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
INNOCEAN Berlin / Berlin
Client / Brand
Kia Corporation / Seoul
Music / Sound Production Company
DaHouse Audio / Berlin
Catalyst / Berlin
Media Distribution Company
Soundcloud / Berlin
Art Director
Kostas Alexandrakis
Copywriter
Rowan El-Gowiny
Creative Director
Jack Christensen
Sebastian Pattis
Designer
Kevin Hipke
Editor
Samantha Laguna
Associate Creative Director
Stefano De Luccia
Senior Art Director
Ana Conrado
Senior Copywriter
Nicolas Holz
Account Manager
Jungmoon Kang
Business Director
Danny Frangella
Mark Preston
Creative Neuroscientist
Katherine Templar Lewis
HEAD OF ART
Bruno Oppido
Head of Global Marketing Communications
Kyungmi Lee
Junior Art Director
Seine Kongruangkit
Junior Copywriter
Giovanna Pereira
Senior Producer
Allison Markert
SVP Global Chief Brand Officer & Chief Experience Officer
Artur Martins
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