ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC101 Typography Jury

Sara Soskolne

Senior Designer

Hoefler & Co.

Brooklyn

Sara Soskolne is senior typeface designer at the New York type foundry Hoefler & Co. As a reformed bookworm, her deepest inspiration as a designer is the experience of reading, and her abiding interest is in creating typefaces which not only serve, but enrich, that experience. Since joining H&Co in 2005, Sara has played a part in nearly every H&Co typeface, both as a designer and through her oversight of the type design team. She has contributed to the Verlag, Chronicle, Gotham, Tungsten, Idlewild, Numbers, Sentinel, and Whitney families, and was the lead designer of Quarto, Ringside and Decimal. Sara is also one of the founding instructors of the Type@Cooper Condensed certificate program.

 

 

 

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