ADC Europe Awards
Category
New use of Media
Annual ID
ADCE23_BE007G
Description
Carol of the Bells has been bringing Christmas mood for more than 100 years. But you may not know that this song is based on a traditional Ukrainian folk song.
We turned Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity.
We changed its lyrics. The song asked people to shazam itself. Whenever people heard this song they could shazam it and donate to children's needs
We turned Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity.
We changed its lyrics. The song asked people to shazam itself. Whenever people heard this song they could shazam it and donate to children's needs
2023 Awards
Total Points: 30
Gold Award
Credits
Agency
Saatchi & Saatchi Ukraine / Kyiv
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