ADC Europe Awards
Category
PR / Events
Annual ID
ADCE23_BE038B
Description
LinkedIn partnered with Inside Out, a not-for-profit, to launch the UK’s first streetwear label designed by ex-offenders. The program taught employability skills, leading to a pop-up launch in London’s Westfield Stratford, with career workshops and advice. It gained 34 pieces of earned media and reached 855 million people, with features on BBC London, ITV news, and Channel 5 news. Post-programme, they left with a network of 500+ connections on LinkedIn.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
VCCP / London
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