ADC Europe Awards
Category
Motion Graphics
Annual ID
ADCE23_DE007G
Description
When besieged by counterfeiters, savvy businesses get creative. Presenting the world's first Sock-Motion™ (at least that we are aware of, imagine if this was a counterfeited idea) animation with 99 unique socks that doubles as a contest for fans. Surprisingly, it might have attracted more counterfeiters with all its reach, but fans stood strong, boosting sales by 167% and website traffic by 248%. Crisis averted, for now.
2023 Awards
Total Points: 30
Gold Award
Credits
Design Firm
Graficalismo Design Studio / Lisboa
Animator
Sílvio Teixeira
Creative Director
Cesária Martins
Sebastião Teixeira
Director
Sílvio Teixeira
Director of Photography
Sílvio Teixeira
Editor
Sílvio Teixeira
Sound Designer
Miguel Vilhena
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