ADC Europe Awards
Category
Craft - direction, cinematography and editing
Annual ID
ADCE23_FA046B
Description
A global pandemic, wars and inflation. Recent years brought something back many had forgotten: fear. That's why we created an AI-based monster, fed with data about people's current fears. Next to the monster, a little boy who dares to face it. The campaign raised questions about how far TV-Ads can go and was even banned by TV-channels. But social media celebrated our brave boy and a bank that addressed a sensible topic while giving an encouraging answer: Face your fears.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
Jung von Matt Donau GmbH / Vienna
Production Company
Zauberberg Productions / Berlin
Music / Sound Production Company
Blautöne
Media Distribution Company
Wavemaker
Creative Director
Gerd Schulte-Doeinghaus
Director
Nathan Price
Photographer
Steve Boniface
Sound Designer
Karl Steven
Reb Fountain
Account Direction
Katharina Höller
Account Manager
Johanna Plörer
Animation Studio
Assembly Ltd.
Clearance
White Horse Music
Final Artwork
Reinhard Krapfl
Music, Sound Design & Mix
Liquid Studios
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