ADC Europe Awards
Category
Integrated Campaigns for commercial brands
Annual ID
ADCE23_IG013B
Description
There's a repeated false statistic saying that “1 in 10 Europeans were conceived in IKEA beds”. Inspired by it, we created a campaign with some other probable IKEA statistics to prove that our design is for everyone. The campaign became part of the conversation across the country so we launched a national survey to get the numbers right. +40k Portuguese shared information about their life at home just for fun and we used the data to generate more executions and an event.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
UZINA / Lisbon
Art Director
Pedro Barroso
Copywriter
Fernando Silva
Creative Director
Andreia Ribeiro
Executive Creative Director
Susana Albuquerque
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