ADC Europe Awards

2023 ADC Europe - Interactive & Mobile

Freedom Grams

Agency SERVICEPLAN GERMANY / Munich

Client AROYA

Category

Interactive Design

Annual ID

ADCE23_IN001G

Description

Cannabis has been widely legalized in the U.S., and yet 40,000 people are still in prison for it. Freedom Grams. A cannabis brand where each pack contains the exact amount of cannabis that got someone into prison. All proceeds fund legal action. The story continues through AR and on a website, with case data and resources for action. The public can submit cases, and anyone from the industry can create labels to join the initiative.

2023 Awards

Total Points: 30

Gold Award

Credits

Agency

SERVICEPLAN GERMANY / Munich

Production Company

OFF Films / Munich

Music / Sound Production Company

86Tales UG / Berlin

Creative Director

Marco Kawan
Naho Manabe

Director of Photography

Lucas Bergmüller

Executive Creative Director

Franz Röppischer
Lorenz Langgartner

Global Chief Creative Officer

Alex Schill

Motion Designer

Federico Leggio

Photographer

Ewelina Bialoszewska

Product Designer

Ashwin Suresh

Social Media Manager

Sophie Juch

Creative Director Video

Dennis Fritz

Director / Cinematographer

Tom Kubik

Account Director

J.p. Escobar

Camera Operator

Felix Tonnat

Creative

Saurabh Kakade

Director of Marketing

Ross Dallaire

Set Designer

Marius Visean

Assistant Photography

Lisa Früchtl

CASTING

MassiveVoices / Berlin

CGI Artist

Fabio Ziplies

Creative Code, Web Development

Daniel Kuhnlein

Creative Intern

Anastasiia Cherniavska
Changkyu Ku
John Gergen
Lisa Düspohl
Lorenzo Colnaghi
Mirjam Olga Strzata
Reinier Wortman
Sanjeeta Saha
Silvia Raquel Vega Bellido
Yago Guimaraes

Creative Producer

Alaa El Rayess
Hussein El Rayess
Imad El Rayess
Kevin Riedl

Design

kimera / Munich
Moby Digg / Munich

Director of Production Operations

William Kanistras

Head of Content

John Gorman

Head of Corporate Communications Serviceplan Agencies

Birgit Koch

Head of Sustainability Management

Julia Nicolaisen

International Communications Officer

Lee Sharrock

Managing Partner

Gordian Gleiß

PR Agency

DiGennaro Communications / New York

Prop stylist

Justyna Dembowski

Researcher

Emma Stammen

Retailer/Manufacturer

Gaby Inc. / Calgary

Senior Communications Manager

Charlie Rohlfs

Sound mixer

Reuben Colazo

Vice President of Marketing

Christian Hertel

Web Development

STD.DEV / Munich
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