ADC Europe Awards
Christmas Not War
Agency ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Category
Special Outdoor
Annual ID
ADCE23_PO010S
Description
Every child deserves a peaceful childhood, even in spite of the war, believes Concrete by Kovalska. Since the beginning of the full-scale invasion, the company has handed over 11,000 reinforced concrete blocks to the military for roadblocks — however, some have ceased to be used after the deoccupation of Kyiv Oblast and remained on the streets. The brand turned concrete blocks in Kyiv into fairy-tale Christmas heroes to create a mood for children.
2023 Awards
Total Points: 14
Silver Award
Credits
Agency
ANGRY agency / Kyiv
PR / Marketing Agency
Dontstop PR agency / Kyiv
Client / Brand
Concrete by Kovalska / Kyiv
Production Company
Forma Production agency / Kyiv
Chief Marketing Officer
Volodymyr Sobolev
Copywriter
Yaryna Zavadovych
Creative Director
Serhii Malyk
Designer
Olga Kuzovkina
Producer
Inna Polshyna
User Interface Designer
Yuliia Krusser
Creative Communications manager
Anna Davydenko
Digital Producer
Olga Tertyshna
Executive Director
Olga Pylypenko
Head of Industrial Marketing
Oksana Andreyeva
Marketing manager
Tetiana Shypenko
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