Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2021 Next Creative Leaders - NCL Profile

Sarah Gong-Guy Lefkowith

Agency Sarah Gong-Guy Lefkowith

Client NCL 2021

Category

Europe

Annual ID

NCL21_EU_Lefkowith_0

Next Creative Leaders 2021 - Winner Profile


Sarah Gong-Guy Lefkowith

Sarah Gong-Guy Lefkowith

Creative Director
Creature
London, United Kingdom

Hey! I'm Sarah, an American creative who, after stints in research and production, ended up writing ads in London (go figure). As of July 2021, I'm a Creative Director at the independent agency Creature, after spending several years as a Senior Creative and Associate Creative Director at FCB Inferno and doing a stint as a Creative at VCCP.

I'm a biracial queer woman who never went to ad school. Is pushing for intersectional inclusion important to me, both within the industry and in the work we produce? I mean, duh. Not just because the issue is personal, but because it's morally correct - and proven to generate better results for clients and agencies as well. I'm proud of creating work with diverse teams that speaks to diverse audiences, and regard my team's win of the inaugural Fusion Pencil at this year's One Show as one of my favourite achievements. I've also been a mentor at organisations including SheSays, the One Club, and the Jolt Academy for half a decade, championing the next generation of underrepresented talent. Ah, and I've picked up my share of Lions, Pencils, and other shiny objects over the years, too.

2021 Awards

NCL Regional Winner
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