Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2023 Next Creative Leaders - NCL Profile

Claudia Illan

Agency Claudia Illan

Client NCL 2023

Category

Europe

Annual ID

NCL23_Illan_0

Next Creative Leaders 2023 - Winner Profile


Claudia Illan

Claudia Illan

Copywriter
Marcel

She/Her

Paris, France

Region: Europe

I'm a copywriter whose work has been awarded at multiple advertising shows, Cannes Lions, D&AD, One Show, Andy, Eurobest...Won my firsts as an intern in London, for a UN Women campaign that was featured in news outlets worldwide. This year I've been ranked #1 copywriter in the world by D&AD. I love my job, so much so that I married my art director. But I love it specially because after several years in the industry I continue to believe that we can do things that change things, that's why I work at Marcel Paris, and why I'm particularly proud of the work I've done for Backmarket with Hackmarket. A piece in which we managed to shift people's behaviour from buying new to buying preloved/refurbished and which got awarded this year with a lion in effectiveness amongst others. I'm not usually fond of bragging unless it's about my son, who was born this summer two months too early and is no doubt the bravest person I know.


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Campaign

Project 1

Project 2

Project 3

Project 4

2023 Awards

NCL Winner
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