ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Branded Video & Film
Annual ID
OSA21_BE013M
Description
Starting in 2015, we launched a series of films called "House of Little Moments". The serial films combined creative Uni Noodle recipes and a core idea, “Flavoured by moods”, successfully rejuvenating its brand image in the young generation’s mind and also became brand equity. Serial films are launched every year and its unique cinematic storytelling and profound dialogue have become an exclusive characteristic.
But facing a more diversified market, how can “House of Little Moments” continuously consolidate relationship with consumers by its unique Taiwanese flavor?
We found Taiwanese love to do psychological tests, knowing self by analyzing different habits or behaviors. And there’s a situation happened to have a relevance with in the noodle eating culture - everyone eats noodles in a different way. Moreover, our serial film’s protagonist, the noodle shop owner always likes to observe his guests and interpret their stories.
So we combined these three elements and created “You Are How You Slurp” series, engaging people to find out: what kind of personalities do they have while eating noodles?
In the “House of Little Moments” noodle shop, while observing his guests, the owner summarized five different ways of eating noodles represent five different personalities. Then, the owner created the bespoke recipes which echoed with those guests' moods according to their different eating noodle ways.
While enjoying the unique and cinematic story-telling style of “House of Little Moments”, people are not just watching advertisements, but doing a personality test! Viewers can also learn how a bowl of instant noodles with its unchanged flavor turns into a variety of creative dishes.
Results
- The sales increase of all their distribution channels over 9.43%
- The number of Uni Noodle YouTube channel subscribers increased 6.3%
- The campaign got 5,273,779 views on YouTube and received 363 comments
Further, it has driven the views of previous campaigns, S1 to S3, achieved 110,000 views
But facing a more diversified market, how can “House of Little Moments” continuously consolidate relationship with consumers by its unique Taiwanese flavor?
We found Taiwanese love to do psychological tests, knowing self by analyzing different habits or behaviors. And there’s a situation happened to have a relevance with in the noodle eating culture - everyone eats noodles in a different way. Moreover, our serial film’s protagonist, the noodle shop owner always likes to observe his guests and interpret their stories.
So we combined these three elements and created “You Are How You Slurp” series, engaging people to find out: what kind of personalities do they have while eating noodles?
In the “House of Little Moments” noodle shop, while observing his guests, the owner summarized five different ways of eating noodles represent five different personalities. Then, the owner created the bespoke recipes which echoed with those guests' moods according to their different eating noodle ways.
While enjoying the unique and cinematic story-telling style of “House of Little Moments”, people are not just watching advertisements, but doing a personality test! Viewers can also learn how a bowl of instant noodles with its unchanged flavor turns into a variety of creative dishes.
Results
- The sales increase of all their distribution channels over 9.43%
- The number of Uni Noodle YouTube channel subscribers increased 6.3%
- The campaign got 5,273,779 views on YouTube and received 363 comments
Further, it has driven the views of previous campaigns, S1 to S3, achieved 110,000 views
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
ADK TAIWAN / Taipei
Production Company
Innovate Films / Taipei
Art Director
Richard Yu
Barney Lin
Janet Chen
Chief Creative Officer
Richard Yu
Creative Director
Apple Wang
Director
Ging-zim Lo
Executive Creative Director
Lion Tsai
Producer
Toyota Shao
Associate Account Director
Joy Wang
Group Account Director
Arial Yu
Senior Account Executive
Paul Huang
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