ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Teacher Bally
Agency Soho Square Thailand/WPP RedFuse / Bangkok + Colgate-Palmolive / Bangkok + Underdoc / Bangkok
Category
Casting
Annual ID
OSA21_FCR004S
Description
Colgate believes in a deeper meaning of smile - the smile that reflects a person's inner strength and courage to remain optimistic. A smile that has the power to bring hope when our world is full of pessimism, giving confidence in a brighter future when we are surrounded with negativity, enlightening the paths to new opportunities, and keeping us learning, growing, and always looking forward.
The Real-Life 'Yimsu' Story of Teacher Bally:
The film features an LGBT English teacher in Thailand, Theeraphong Meesat (nickname 'Bally'). She puts on outrageous makeup, including feather eyelashes and colorful wigs, to make sure her students pay attention in class and with the hope that it'll boost her students’ confidence in speaking the language. Despite receiving a lot of hurtful comments from people, including parents and teachers, she decided that those are not things she wanted to dwell on. Instead, she found the courage to smile strong' (Yimsu) through it all, because she could see the happiness from her students, as well as the improvement in their understanding, as a result.
Results/Impact
* 49.2+ Million Impressions on YouTube
* 33.8+ Million Impressions on Facebook
* 12.6+ Million Impressions on Twitter
* 0 Negative Comments on all online & social channels.
2021 Awards
Total Points: 14
Silver Award
Credits
Agency
Soho Square Thailand/WPP RedFuse / Bangkok
Client / Brand
Colgate-Palmolive / Bangkok
Production Company
Underdoc / Bangkok
Art Director
Napisa Nakpresha
Nopadol Srikieatikajohn
Suppasin Hongchareonchai
Thanit Nopwattanapong
Visarnpong Chateakcharoen
Chief Creative Officer
Nopadol Srikieatikajohn
Creative Director
Troy Lim
Director
Nottapon Boonprakob
Director of Photography
Sutthichai Luangamornlert
Editor
Ittiwat Poobandit
Executive Creative Director
Andrew Chu
Kenny Choo
Executive Producer
Nartnada Sukchanthor
Photographer
Rinrada Pornsombutsatien
Producer
Kannika Mongkolrattanachart
Pichanun Siwadnidhikul
Preyaporn Thaloengchok
Songphon Jantharasom
Wannu Poolsombut
Account Director
Brendan Dunstan Smith
Krittanut Naksomsong
Colorist
Nitisard Prasatpohn
Managing Director
Wanramai Aurtaveekul
Music Composer
Pokpong Jitdee
Siwat Homkham
Assistant Director
Parama Malakul Na Ayudhya
Brand Content Manager
Chitchai Tangphinigkul
Business Director
Kwanmada Tongton
Chief Executive
Gunpong Panthongprasert
Client Service Director
Daniel Cullen
Drone Operator
Treerat Wongvorapat
Head of Strategy
Farheen Romani
Marketing Director - Greater IndoChina Hub
Francisco Fina
Marketing Manager - Brand Experiences
Yossaporn Rengpian
Media & Digital Manager
Napak Lertnimanorladee
Media Lead
Emily Foster
Media Manager
Marianne Kindangan
Music Arranger
Artit Vongmetta
Supavit Kumkoon
Online Artist
Krongyote Glinfuang
Oral Care Marketing Director
Arisa Ruchirawat
Post-Producer
Patchupan Boonchan
Production Manager
Wannapa Tangbut
Regional Marketing Director - Integrated Marketing Communications
Lyndon Morant
Rollerblade Cameraman
Phanumart Inphet
Sr. Account Executive
Lois Fung
Toothpaste Associate Marketing Director
Janejira Champaiboon
Toothpaste Senior Brand Manager
Wipawee Baldwin
Vice-President Marketing APAC
Yves Briantais
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