ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2021 ONE Asia - Innovation

Pride Pass

Agency VMLY&R / Singapore + Co8xis / Singapore + ColorTV Studio / Singapore



Digital Service Innovation

Annual ID



Background: Many LGBTQI talents find themselves living apart from their spouses if one of them is offered a job in another country in Asia. Because in 47 of 48 Asian countries, same-sex marriages are still not recognised, so spouses won’t be given a dependant pass to travel and stay together for long periods. The only way to remain together in Asia is to find a job quickly for their spouses. As a leading recruiter for various MNC companies, ManpowerGroup has witnessed relocation difficulties for LGBTQI talents due to this, and helping their spouse find jobs in Asia with inclusive companies has not been easy too. While we can't change marriage laws overnight, ManpowerGroup believes we can help talents overcome this barrier so that LGBTQI talents don't have to give up the best career opportunities in Asia. Idea: While there may be thousands of job postings on websites, finding an inclusive company that hires without discrimination is still tricky in Asia. ManpowerGroup launched PridePass, a movement and platform that aggregates job opportunities from inclusive companies in one place so that LGBTQI talents can find ideal jobs faster in Asia in order to relocate with their same-sex spouse. Outcome: Since its launch, more than 900 jobs were made available for LGBTQI talents even during a limiting COVID year for opportunities. Job opportunities span across Asia including Singapore, Thailand, Vietnam, Indonesia, Philippines, Korea and more. Unlike another rally or awareness-building stunt, PridePass is an ongoing service that transcends a day or an event. Companies such as Signify (a subsidiary of Philips Lighting), FIS, Clear Channel and many more continue to tag all their jobs with #PridePass as we continue to connect with more companies such as Google, Levis, BP and more who have reached out to get their jobs featured with PridePass.

2021 Awards

Total Points: 6

Bronze Award



VMLY&R / Singapore

Production Company

Co8xis / Singapore
ColorTV Studio / Singapore

Chief Creative Officer

Valerie Madon

Executive Creative Director

Guy Futcher
Jorge Thauby

Executive Producer

Jared Tay


Jason Wee
Nicholas Ng

Managing Director

Preethi Sanjeevi

Chief of Staff, Office of the CEO

Aarti Mallik


Tripti Lochan

Editor & Motion Designer

Janaurio Rivas III

Head of copy

Miguel Siojo

Head of Creative

Joaquim Laurel

Marketing Director

Josh Goh

Senior Manager, Client Engagement

Aditya Saharia


Share To

Related Awards





Follow Us