ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Digital Service Innovation
Annual ID
OSA21_IN004B
Description
Background:
Many LGBTQI talents find themselves living apart from their spouses if one of them is offered a job in another country in Asia. Because in 47 of 48 Asian countries, same-sex marriages are still not recognised, so spouses won’t be given a dependant pass to travel and stay together for long periods. The only way to remain together in Asia is to find a job quickly for their spouses.
As a leading recruiter for various MNC companies, ManpowerGroup has witnessed relocation difficulties for LGBTQI talents due to this, and helping their spouse find jobs in Asia with inclusive companies has not been easy too.
While we can't change marriage laws overnight, ManpowerGroup believes we can help talents overcome this barrier so that LGBTQI talents don't have to give up the best career opportunities in Asia.
Idea:
While there may be thousands of job postings on websites, finding an inclusive company that hires without discrimination is still tricky in Asia. ManpowerGroup launched PridePass, a movement and platform that aggregates job opportunities from inclusive companies in one place so that LGBTQI talents can find ideal jobs faster in Asia in order to relocate with their same-sex spouse.
Outcome:
Since its launch, more than 900 jobs were made available for LGBTQI talents even during a limiting COVID year for opportunities. Job opportunities span across Asia including Singapore, Thailand, Vietnam, Indonesia, Philippines, Korea and more. Unlike another rally or awareness-building stunt, PridePass is an ongoing service that transcends a day or an event. Companies such as Signify (a subsidiary of Philips Lighting), FIS, Clear Channel and many more continue to tag all their jobs with #PridePass as we continue to connect with more companies such as Google, Levis, BP and more who have reached out to get their jobs featured with PridePass.
2021 Awards
Total Points: 6
Bronze Award
Credits
Agency
VMLY&R / Singapore
Production Company
Co8xis / Singapore
ColorTV Studio / Singapore
Art Director
Daniel Tolentino
Marcos Becker
Chief Creative Officer
Valerie Madon
Executive Creative Director
Guy Futcher
Jorge Thauby
Executive Producer
Jared Tay
Developer
Jason Wee
Nicholas Ng
Managing Director
Preethi Sanjeevi
Chief of Staff, Office of the CEO
Aarti Mallik
Co-CEO
Tripti Lochan
Editor & Motion Designer
Janaurio Rivas III
Head of copy
Miguel Siojo
Head of Creative
Joaquim Laurel
Marketing Director
Josh Goh
Senior Manager, Client Engagement
Aditya Saharia
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