ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Influencer Marketing
Annual ID
OSA21_SM003B
Description
To get an important message heard about mental health, a major record label silenced the one thing that stood in the way - music itself. On World Mental Health Day 2020, a generation of recording artists across Warner Music showed what it means to be vulnerable by collectively narrating their most heartfelt lyrics cold across social media. Artists' representation came from all music genres, from Rap, R&B, Rock, Electro-Pop, MandoPop, Country, to even EDM. And because Asian culture makes it even more a taboo to speak up about mental health issues, a greater representation of Warner artists were from Asia - spanning Japan, Indonesia, Singapore, Malaysia, Hong Kong, Thailand and Philippines. Supported by artists from Denmark, UK, Netherlands, and USA - including artist Kiiara whose poignant hit song "Heavy" was performed with the late frontman of Linkin Park.
2021 Awards
Total Points: 6
Bronze Award
Credits
Agency
Iris
Art Director
Jessie Lam
Editor
Pamella Ang
Executive Creative Director
Ed Cheong
Producer
Denise DeCruz
Account Director
Jodie Cheng Bradshaw
Business Director
Prema Techinamurthi
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