ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Corporate
Annual ID
OA22_PS005M
Description
Every year on 12th August is Thailand national Mother's Day.
On this day, every school will arrange a ceremony, feature stereotype of mother on the stage waiting for their children to worship them, they set a standard of "Mother" on Mother's Day.
But what happens if your mom is not a stereotype one? What if she has a tattoo? What if she is poor? What if she's a transgender? What if she's a gay?
These mother has been left out of the ceremony, they also doesn't want to join the event, because they feel embarrass, they feel the tension in other's people mind, moreoever, they don't want their kids to be bullied by friends. We call these mother "The Other's Mother".
Which is why we create our own "Every Mother's Day Event" to celebrate every mother who love their kids from the bottom of their heart.
Then invites "The Other's Mother" to join and feel the experience of Mother's Day, with a little surprise.
To send out a message to Thai society to re-think and help redefine "Mother" on "Mother's Day".
After launching the movie, it became Viral immediately. 4K share within 3 days.
On this day, every school will arrange a ceremony, feature stereotype of mother on the stage waiting for their children to worship them, they set a standard of "Mother" on Mother's Day.
But what happens if your mom is not a stereotype one? What if she has a tattoo? What if she is poor? What if she's a transgender? What if she's a gay?
These mother has been left out of the ceremony, they also doesn't want to join the event, because they feel embarrass, they feel the tension in other's people mind, moreoever, they don't want their kids to be bullied by friends. We call these mother "The Other's Mother".
Which is why we create our own "Every Mother's Day Event" to celebrate every mother who love their kids from the bottom of their heart.
Then invites "The Other's Mother" to join and feel the experience of Mother's Day, with a little surprise.
To send out a message to Thai society to re-think and help redefine "Mother" on "Mother's Day".
After launching the movie, it became Viral immediately. 4K share within 3 days.
2022 Awards
Total Points: 2
Merit Award
Credits
Agency
BBDO Bangkok / Bangkok
Media Agency
UM thailand
PR / Marketing Agency
Triple Eight Ideas Co., Ltd.
Production Company
B1 films
Music / Sound Production Company
PumPumPumPum Sound Studio
Post Production Company
SmoothnMellow Company Limited
Copywriter
Sarunya Hongthong
Chief Creative Officer
Thasorn Boonyanate
Creative Director
Karncitar Nisamaneewong
Thasorn Boonyanate
Director
Duangtawan Sirikoon
Director of Photography
Andrew Strobridge
Editor
Srawut Kaweethammwong
Photographer
Navaratana Donkort
Strategist
Siraphat Ngewseeda
Account Executive
Pornchanok Wuttitanakorn
Agency Producer
Toungrak Jiravatanarungsri
Yada Buachan
Colorist
Chaitawat Thrisansri
Project Manager
Pranee Charoenpornpos
Account Manager
Nattakamol Mekmoke
Assistant Creative Director
Natthapong Sriprasart
Assistant Director
Rattapol Jantararuangtong
English Copywriter
Peter V. Yves Oh
Executive Assistant
Mintra Sukitpaneenit
Final Mix
Nopphalux Kosakorn
Flame Artist
Pattaranan Sukbutr
Group Account Director
Mira Komolwanich
Group Business Director
Taksina Vasaruchapong
Head of Brand & Digital Planning
Prasit Kunanuphanchai
Post-Production Producer
Pornchanok Juljamroensap
Print Production Company
Bob Eye View Co., Ltd.
Production House Producer
Teeruth Satitkul
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