ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
UI / UX Design
Annual ID
OA23_DE002G
Description
In Hong Kong gender-based violence is considered a family aff air and often goes unreported. It’s widespread and often tolerated, because of a deeply rooted societal inequality between men and women.
This is the first mobile app that uses AI to detect abuse by recognising the language used in abusive situations.
Studies show that certain verbal phrases accompany abuse and are often shouted by perpetrators in the lead-up to a physical attack. So, we trained our AI to recognise these key phrases in a variety of Cantonese dialects and English with a Cantonese accent. When heard, the app immediately but secretly records the entire incident that follows, helping victims create an accurate timetable of the abuse.
If the AI determines the incident is escalating, an emergency alert is sent to a pre-determined trusted contact, allowing loved ones to intervene.
This app helps victims speak up about the abuse, fight gaslighting and can be used as a legal base for convictions, driving real change. It might be designed to look generic, but for women in Hong Kong it’s an important step in the battle against gender-based abuse and equal rights.
This is the first mobile app that uses AI to detect abuse by recognising the language used in abusive situations.
Studies show that certain verbal phrases accompany abuse and are often shouted by perpetrators in the lead-up to a physical attack. So, we trained our AI to recognise these key phrases in a variety of Cantonese dialects and English with a Cantonese accent. When heard, the app immediately but secretly records the entire incident that follows, helping victims create an accurate timetable of the abuse.
If the AI determines the incident is escalating, an emergency alert is sent to a pre-determined trusted contact, allowing loved ones to intervene.
This app helps victims speak up about the abuse, fight gaslighting and can be used as a legal base for convictions, driving real change. It might be designed to look generic, but for women in Hong Kong it’s an important step in the battle against gender-based abuse and equal rights.
2023 Awards
Total Points: 30
Gold Award
Credits
Agency
Ogilvy / Hong Kong
Associate Creative Director
Liza Geysens
Chief Creative Officer
John Davenport
Reed Collins
Editor
Henry Gaunt
Senior Art Director
Ella Wong
Senior Copywriter
Kerwin Choy
Project Manager
DangKhoa Do
Digital Production
Verticurl / Ho Chi Minh City
Head of Tech Solutions
James Wong
Mobile Developer
TrungTin Dang
Principal Developer
NhatDuy Tran
Rich Media Specialist
VuHai Tu
Senior QA
HoanLac Chau
Senior Technical Manager
VanHung Dang
Solutions Architect
Dung Le
UI Designer
HanhQuynh Vo
VP, Operations, Digital Production
Jenny Cho
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