Airtel, a brand that led the Indian telecom revolution for more than two decades had lost its leadership to Jio. Airtel was the first brand to test 5G network in India but Jio was leading in 5G mind-measures. The task in the category is to persuade consumers to switch from one operator to the other and the only way of doing that is by giving them a reason for superiority vs competition.

Airtel wanted to stake a claim for leadership in the 5G tech space. But 5G was still a technology of future. When you think about 5G technology, you think about remote surgeries, autonomous cars, and drone deliveries. But these things will affect people’s lives only in the distant future.

The challenge was to excite a nation today, about a technology which is only relevant in the future and claim leadership in the 5G space.
Futuristic technologies like 5G are perceived to be cold and unrelatable. So, we didn’t want to fall in the trap of staged demonstrations of 5G technology with yet another remote surgery or drone delivery.
We realised that 'Recalling the positive events of the past is the best way to create optimism about the future.'
In cricketing folk lore, there is one moment, which catapulted cricket from a mere sport to being a religion – Cricketing legend Kapil Dev’s iconic 175* innings in 1983 world cup but this moment was lost to a British broadcaster’s strike. Kapil Dev's heroics put India on the world map but it’s significance was lost over time; denying Indians of today a shared moment of pride and celebration.
We decided to bring this lost piece of Indian history to life, so our audience could relive that proud moment again.