TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Super Family / Type System / Variable Font
Annual ID
TD25_007T
Description
This Arabic typeface is a member of an increasingly larger multi-script family. The typeface spans across 10 weights and includes Sans, Rounded, and a Grades version. The presentation showcases the major use cases of the typeface: designed to work on light, colored (matching 50% gray) and dark backgrounds, and crafted to speak to local audiences across the world. The design result is an authentic and contemporary Arabic typeface that reflects the client's warm and inclusive brand attributes.
2022 Awards
Total Points: 20
TDC Winner
Credits
Internal / In-House Agency
YouTube Art Department / San Bruno
Creative Director
Chris Bettig
Freelancer
Lara Captan / Amsterdam
Producer
Ash Qualischefski
Type Designer
Lara Captan
Engineer
Kelsey Mayfield
Program Manager
Dave Crossland
Font Consultant
David Berlow
Font Engineer
Khaled Hosny
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